Yi‐Hui Lee
Biographic Data
| ID | 6629187 |
|---|---|
| NAME | Yi‐Hui Lee |
| GIVEN NAMES | Yi‐Hui |
| FAMILY NAME | Lee |
| SIGNATURE | LEE Y H |
| ORCID | 0000-0002-5146-7458 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 1 |
Parasocial relationships with micro-influencers
Purpose This study aims to examine whether and how the effect of intimate relationships with micro-influencers on customer behaviour is interrupted by external cues such as sponsorship disclosures and negative electronic word-of-mouth (eWOM). Design/methodology/approach The study worked with Instagram micro-influences to conduct a vignette survey with four experimental scenarios. Findings The benefits of parasocial relationships (PSR) in enhancin…
Effects of Mobile Application Program (App)-Assisted Health Education on Preventive Behaviors and Cancer Literacy among Women with Cervical Intraepithelial Neoplasia
Objective: This study aimed (1) to study the effects of health education on preventive behaviors and cancer literacy among women with cervical intraepithelial neoplasia (CIN); (2) to compare the effects of mobile application program (App)-assisted health education with traditional book-form health education. Participants: A total of 132 women ages 20 to 69 years women. Methods: This prospective longitudinal study enrolled 132 CIN women who were e…
Parasocial relationships with micro-influencers
Purpose This study aims to examine whether and how the effect of intimate relationships with micro-influencers on customer behaviour is interrupted by external cues such as sponsorship disclosures and negative electronic word-of-mouth (eWOM). Design/methodology/approach The study worked with Instagram micro-influences to conduct a vignette survey with four experimental scenarios. Findings The benefits of parasocial relationships (PSR) in enhancin…
Effects of Mobile Application Program (App)-Assisted Health Education on Preventive Behaviors and Cancer Literacy among Women with Cervical Intraepithelial Neoplasia
Objective: This study aimed (1) to study the effects of health education on preventive behaviors and cancer literacy among women with cervical intraepithelial neoplasia (CIN); (2) to compare the effects of mobile application program (App)-assisted health education with traditional book-form health education. Participants: A total of 132 women ages 20 to 69 years women. Methods: This prospective longitudinal study enrolled 132 CIN women who were e…
Parasocial relationships with micro-influencers
Purpose This study aims to examine whether and how the effect of intimate relationships with micro-influencers on customer behaviour is interrupted by external cues such as sponsorship disclosures and negative electronic word-of-mouth (eWOM). Design/methodology/approach The study worked with Instagram micro-influences to conduct a vignette survey with four experimental scenarios. Findings The benefits of parasocial relationships (PSR) in enhancin…
Psychology (2 works) · Advertising (1 works) · Behavior change (1 works) · Body mass index (1 works) · Business (1 works) · Cancer (1 works) · Cancer prevention (1 works) · Cervical cancer (1 works) · Cervical Cancer and HPV Research (1 works) · Cervical intraepithelial neoplasia (1 works)