Muhammad Umar Farooq
Biographic Data
| ID | 6630792 |
|---|---|
| NAME | Muhammad Umar Farooq |
| GIVEN NAMES | Muhammad Umar |
| FAMILY NAME | Farooq |
| SIGNATURE | FAROOQ M U |
| AFFILIATIONS | Government College University, Faisalabad |
| ORCID | 0000-0003-3566-3720 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 5 |
| AUTHOR COUNT | 9 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Generalized Deepfake Detection Using Identity, Behavioral, and Geometric Signatures
Trust in online media is increasingly compromised by deepfake multimedia, which undermines the authenticity of shared content. Existing detection techniques often perform well only on specific types of deepfakes, limiting their generalization ability and making them vulnerable in real-world applications. To address this, we propose a novel deepfake detection framework featuring an effective feature descriptor that integrates deep identity, behavi…
Patriotism, Persuasion and Attitude Change
The study investigated prospective effects of mediated videos of motivational speakers on the patriotic feelings intended for proliferation of positive perception and patriotism in young consumers of Pakistan. The study has drawn theoretical foundations from Elaboration likelihood model to explore the effects of persuasive stimulus material of popular Pakistani scholars for bringing significant changes in the behaviours of young consumers. Quanti…
Reconnoitering the Nexus Between Organizational Culture and Open Innovation Systems
Postmodern organizations strive to cultivate open innovation systems to foster product innovation and commercialization. Cultural dynamics can be a massive obstacle in flourishing the inbound and outbound open innovation in many organizations. However, little is known about the effect of different types of culture on the open innovation dimensions. This research aimed to investigate the role of cultural subtleties in nurturing inbound and outboun…
Investigate solutions to mitigate CO 2 emissions
The present study analyses the factors for higher carbon emissions in Chinese provinces. The distinguishing point of this study is the inclusion of forest investment and forest area to examine whether forest is a carbon sink or a source. The estimated results have confirmed that simply increasing the forest area is not a constructive approach to mitigate carbon emissions. Whilst the empirical results have reported that higher forest investment is…
Knowledge, Attitude & Practices towards Safe Water, Sanitation and Hygiene
Affordable and sustainable access to water, sanitation and hygiene (WASH) is a key public health issue and focus of Sustainable Development Goals. Literature showed that households having prior knowledge and an acceptable attitude towards WASH practices have less number of diseases. The main objective of the study was to explore the level of respondents' knowledge, attitude and practices towards safe Water, Sanitation and Hygiene Conditions in So…
The Role of Parental Cultural Capital in Student’s Career Selection at Higher Education Level in District Layyah
The career selection process is a very important decisionin every student’s life. Many factors are affecting before thetaking a decision on their future career. In this study, the researcher wants toinvestigate the influence of respondents’ parental cultural capital of selectedareas. Some other factors like; the profession of their parents, their residenceand the income of their family on the career selection process of 320students of tertiary le…
Hydrochemistry modelling
Promoting sustainable ventures among university students in Pakistan
Purpose This study aims to examine the drivers of sustainable entrepreneurship intention (SEI) among university students in Pakistan. Design/methodology/approach A survey-based methodology was used to collect the data from the participants. Further, this study used covariance-based structural equation modeling to test the proposed hypotheses. Findings The findings of this study confirm that the model of sustainable entrepreneurship is effective a…
Socio-Cultural Barriers of Safe Water, Sanitation and Hygiene Practices in South Punjab Pakistan
Access to safe drinking water and sanitation is the basic right of every human being which directly influence health and social outcomes. Without adopting a project to its cultural settings, the project has very little or no chance for success or to be sustainable. The objective of the present study was to examine the socio-cultural barriers towards safe water, sanitation and hygiene practices in southern Punjab, Pakistan. It was a mixed method o…
Promoting sustainable ventures among university students in Pakistan
Purpose This study aims to examine the drivers of sustainable entrepreneurship intention (SEI) among university students in Pakistan. Design/methodology/approach A survey-based methodology was used to collect the data from the participants. Further, this study used covariance-based structural equation modeling to test the proposed hypotheses. Findings The findings of this study confirm that the model of sustainable entrepreneurship is effective a…
Socio-Cultural Barriers of Safe Water, Sanitation and Hygiene Practices in South Punjab Pakistan
Access to safe drinking water and sanitation is the basic right of every human being which directly influence health and social outcomes. Without adopting a project to its cultural settings, the project has very little or no chance for success or to be sustainable. The objective of the present study was to examine the socio-cultural barriers towards safe water, sanitation and hygiene practices in southern Punjab, Pakistan. It was a mixed method o…
Knowledge, Attitude & Practices towards Safe Water, Sanitation and Hygiene
Affordable and sustainable access to water, sanitation and hygiene (WASH) is a key public health issue and focus of Sustainable Development Goals. Literature showed that households having prior knowledge and an acceptable attitude towards WASH practices have less number of diseases. The main objective of the study was to explore the level of respondents' knowledge, attitude and practices towards safe Water, Sanitation and Hygiene Conditions in So…
The Role of Parental Cultural Capital in Student’s Career Selection at Higher Education Level in District Layyah
The career selection process is a very important decisionin every student’s life. Many factors are affecting before thetaking a decision on their future career. In this study, the researcher wants toinvestigate the influence of respondents’ parental cultural capital of selectedareas. Some other factors like; the profession of their parents, their residenceand the income of their family on the career selection process of 320students of tertiary le…
Hydrochemistry modelling
Promoting sustainable ventures among university students in Pakistan
Purpose This study aims to examine the drivers of sustainable entrepreneurship intention (SEI) among university students in Pakistan. Design/methodology/approach A survey-based methodology was used to collect the data from the participants. Further, this study used covariance-based structural equation modeling to test the proposed hypotheses. Findings The findings of this study confirm that the model of sustainable entrepreneurship is effective a…
Investigate solutions to mitigate CO 2 emissions
The present study analyses the factors for higher carbon emissions in Chinese provinces. The distinguishing point of this study is the inclusion of forest investment and forest area to examine whether forest is a carbon sink or a source. The estimated results have confirmed that simply increasing the forest area is not a constructive approach to mitigate carbon emissions. Whilst the empirical results have reported that higher forest investment is…
Reconnoitering the Nexus Between Organizational Culture and Open Innovation Systems
Postmodern organizations strive to cultivate open innovation systems to foster product innovation and commercialization. Cultural dynamics can be a massive obstacle in flourishing the inbound and outbound open innovation in many organizations. However, little is known about the effect of different types of culture on the open innovation dimensions. This research aimed to investigate the role of cultural subtleties in nurturing inbound and outboun…
Patriotism, Persuasion and Attitude Change
The study investigated prospective effects of mediated videos of motivational speakers on the patriotic feelings intended for proliferation of positive perception and patriotism in young consumers of Pakistan. The study has drawn theoretical foundations from Elaboration likelihood model to explore the effects of persuasive stimulus material of popular Pakistani scholars for bringing significant changes in the behaviours of young consumers. Quanti…
Generalized Deepfake Detection Using Identity, Behavioral, and Geometric Signatures
Trust in online media is increasingly compromised by deepfake multimedia, which undermines the authenticity of shared content. Existing detection techniques often perform well only on specific types of deepfakes, limiting their generalization ability and making them vulnerable in real-world applications. To address this, we propose a novel deepfake detection framework featuring an effective feature descriptor that integrates deep identity, behavi…
Business (6 works) · Economics (5 works) · Marketing (4 works) · Political science (4 works) · Psychology (4 works) · Engineering (3 works) · Geography (3 works) · Child Nutrition and Water Access (2 works) · Ecology (2 works) · Economic growth (2 works)