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Kaija Biermann

Biographic Data

ID6632691
NAMEKaija Biermann
GIVEN NAMESKaija
FAMILY NAMEBiermann
SIGNATUREBIERMANN K
AFFILIATIONSTechnische Universität Braunschweig
ORCID0000-0003-1166-2598
VERIFIEDYes
TOTAL WORKS4
TOTAL CITATIONS0
WORKS AS AUTHOR4
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2023
LATEST PUBLICATION YEAR2026
H-INDEX0
  • “However I Judge it – I Think it’s a Gut Feeling”

    Open Access•Kaija Biermann, Monika Taddicken•ARTICLE•Health Communication•2026

    On social media, misinformation on socio-scientific issues can spread rapidly, yet these platforms are also increasingly used for health and scientific information. Individuals lacking the necessary expertise may present themselves as experts, complicating laypeople’s ability to assess the trustworthiness of these so-called “feigned experts.” This study explores the cues laypeople use to judge the (un)trustworthiness of feigned and real experts i…

  • Visible scientists in digital communication environments

    Open Access•Kaija Biermann, Monika Taddicken•ARTICLE•Public Understanding of Science•2025

    In response to significant societal challenges, there is a growing demand for scientists to actively engage in public discussions. The recent Covid-19 pandemic led to the sudden visibility of certain scientists, necessitating them to extend their roles beyond research and actively communicate with the general public. Online platforms allow for direct engagement but increase the challenge by interconnecting different public arenas. Our case study …

  • Does Scientific Evidence Sell? Combining Manual and Automated Content Analysis to Investigate Scientists’ and Laypeople’s Evidence Practices on Social Media

    Open Access•Kaija Biermann, Bianca Nowak et al.•ARTICLE•Science Communication•2024•References: 4

    Examining the dissemination of evidence on social media, we analyzed the discourse around eight visible scientists in the context of COVID-19. Using manual ( N = 1,406) and automated coding ( N = 42,640) on an account-based tracked Twitter/X dataset capturing scientists’ activities and eliciting reactions over six 2-week periods, we found that visible scientists’ tweets included more scientific evidence. However, public reactions contained more a…

  • “You Can Do Better Than That!”

    Open Access•Kaija Biermann, Nicola Peters et al.•ARTICLE•Media and Communication•2023

    Climate change and the Covid-19 pandemic are global challenges in which scientists play a crucial role, and immediate political actions are necessary. However, in contrast to climate change, strong governmental actions have been taken during the pandemic. While climate change has been on the public agenda for several decades, the pandemic is a rather new issue. In such cases, social media offer scientists the potential to disseminate scientific r…

No prominent works on this page.

  • “You Can Do Better Than That!”

    Open Access•Kaija Biermann, Nicola Peters et al.•ARTICLE•Media and Communication•2023

    Climate change and the Covid-19 pandemic are global challenges in which scientists play a crucial role, and immediate political actions are necessary. However, in contrast to climate change, strong governmental actions have been taken during the pandemic. While climate change has been on the public agenda for several decades, the pandemic is a rather new issue. In such cases, social media offer scientists the potential to disseminate scientific r…

  • Does Scientific Evidence Sell? Combining Manual and Automated Content Analysis to Investigate Scientists’ and Laypeople’s Evidence Practices on Social Media

    Open Access•Kaija Biermann, Bianca Nowak et al.•ARTICLE•Science Communication•2024•References: 4

    Examining the dissemination of evidence on social media, we analyzed the discourse around eight visible scientists in the context of COVID-19. Using manual ( N = 1,406) and automated coding ( N = 42,640) on an account-based tracked Twitter/X dataset capturing scientists’ activities and eliciting reactions over six 2-week periods, we found that visible scientists’ tweets included more scientific evidence. However, public reactions contained more a…

  • Visible scientists in digital communication environments

    Open Access•Kaija Biermann, Monika Taddicken•ARTICLE•Public Understanding of Science•2025

    In response to significant societal challenges, there is a growing demand for scientists to actively engage in public discussions. The recent Covid-19 pandemic led to the sudden visibility of certain scientists, necessitating them to extend their roles beyond research and actively communicate with the general public. Online platforms allow for direct engagement but increase the challenge by interconnecting different public arenas. Our case study …

  • “However I Judge it – I Think it’s a Gut Feeling”

    Open Access•Kaija Biermann, Monika Taddicken•ARTICLE•Health Communication•2026

    On social media, misinformation on socio-scientific issues can spread rapidly, yet these platforms are also increasingly used for health and scientific information. Individuals lacking the necessary expertise may present themselves as experts, complicating laypeople’s ability to assess the trustworthiness of these so-called “feigned experts.” This study explores the cues laypeople use to judge the (un)trustworthiness of feigned and real experts i…

Climate Change Communication and Perception (4 works) · Misinformation and Its Impacts (4 works) · Medicine (3 works) · Political science (3 works) · Public relations (3 works) · Biology (2 works) · Computer Science (2 works) · Media Influence and Health (2 works) · Pandemic (2 works) · Psychology (2 works)

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