Simon Quaschning
Biographic Data
| ID | 6640603 |
|---|---|
| NAME | Simon Quaschning |
| GIVEN NAMES | Simon |
| FAMILY NAME | Quaschning |
| SIGNATURE | QUASCHNING S |
| AFFILIATIONS | Department of Marketing; Ghent University; Tweekerkenstraat 2 9000 Ghent Belgium |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2014 |
| H-INDEX | 0 |
When Consistency Matters
When evaluating the helpfulness of online reviews, review valence is a particularly relevant factor. This research argues that the influence of review valence is highly dependent on its consistency with the valence of other available reviews. Using both field and experimental data, this paper show that consistent reviews are perceived as more helpful than inconsistent reviews, independent of them being positive or negative. Experiments show that …
No prominent works on this page.
When Consistency Matters
When evaluating the helpfulness of online reviews, review valence is a particularly relevant factor. This research argues that the influence of review valence is highly dependent on its consistency with the valence of other available reviews. Using both field and experimental data, this paper show that consistent reviews are perceived as more helpful than inconsistent reviews, independent of them being positive or negative. Experiments show that …
Artificial Intelligence (1 work) · Attribution (1 work) · Chemistry (1 work) · Cognition (1 work) · Cognitive psychology (1 work) · Computer Science (1 work) · Consistency (knowledge bases (1 work) · Digital Marketing and Social Media (1 work) · Emotional valence (1 work) · Helpfulness (1 work)