Thomas Adelaar
Biographic Data
| ID | 6640610 |
|---|---|
| NAME | Thomas Adelaar |
| GIVEN NAMES | Thomas |
| FAMILY NAME | Adelaar |
| SIGNATURE | ADELAAR T |
| AFFILIATIONS | University of Twente |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2006 |
| LATEST PUBLICATION YEAR | 2010 |
| H-INDEX | 1 |
The Effect of Product Type on Consumer Preferences for Website Content Elements
This study attempts to demonstrate empirically how the importance of website content in online purchasing varies across 2 product categorizations: goods versus services and hedonic versus utilitarian products. We conducted an experiment that showed that when purchasing services, customers value evaluative elements and risk-reducing content, while consumers buying goods may be satisfied with fewer features. In addition, selling hedonic products co…
Electronic Commerce and the Implications for Market Structure
In recent years, it has been widely stated that electronic commerce will signify the dawn of a friction-free market (Gates, 1995). Structural changes in markets, such as disintermediation, would occur due to the impact of electronic trade and electronic information exchange. As argued by Sarkar, Butler and Steinfield (1995), these statements are oversimplified and exaggerated, because different outcomes are possible, such as cybermediation and re…
Electronic Commerce and the Implications for Market Structure
In recent years, it has been widely stated that electronic commerce will signify the dawn of a friction-free market (Gates, 1995). Structural changes in markets, such as disintermediation, would occur due to the impact of electronic trade and electronic information exchange. As argued by Sarkar, Butler and Steinfield (1995), these statements are oversimplified and exaggerated, because different outcomes are possible, such as cybermediation and re…
Electronic Commerce and the Implications for Market Structure
In recent years, it has been widely stated that electronic commerce will signify the dawn of a friction-free market (Gates, 1995). Structural changes in markets, such as disintermediation, would occur due to the impact of electronic trade and electronic information exchange. As argued by Sarkar, Butler and Steinfield (1995), these statements are oversimplified and exaggerated, because different outcomes are possible, such as cybermediation and re…
The Effect of Product Type on Consumer Preferences for Website Content Elements
This study attempts to demonstrate empirically how the importance of website content in online purchasing varies across 2 product categorizations: goods versus services and hedonic versus utilitarian products. We conducted an experiment that showed that when purchasing services, customers value evaluative elements and risk-reducing content, while consumers buying goods may be satisfied with fewer features. In addition, selling hedonic products co…
Business (2 works) · Computer Science (2 works) · Consumer Market Behavior and Pricing (2 works) · Marketing (2 works) · Advertising (1 work) · Commerce (1 work) · Content (measure theory (1 work) · Digital Marketing and Social Media (1 work) · Digital Platforms and Economics (1 work) · Disintermediation (1 work)