Long-Chuan Lu
Biographic Data
| ID | 6645403 |
|---|---|
| NAME | Long-Chuan Lu |
| GIVEN NAMES | Long-Chuan |
| FAMILY NAME | Lu |
| SIGNATURE | LU L |
| AFFILIATIONS | National Chung Cheng University |
| ORCID | 0000-0002-0512-258X |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2010 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Consumers’ moral judgment toward sustainable tourism
Consumer attitudes toward blogger’s sponsored recommendations and purchase intention
The Mediating Effect of Role Stressors on Market Orientation and Organizational Commitment
Market orientation, role stressors, and organizational commitment were investigated using a convenience sample of 386 employees of Taiwanese airlines. A questionnaire and structural equation model were used to confirm the hypotheses and provide evidence of reliability and validity is provided. The test results revealed the influence of customer orientation, competitor orientation, and interfunctional coordination on role ambiguity and role confli…
No prominent works on this page.
The Mediating Effect of Role Stressors on Market Orientation and Organizational Commitment
Market orientation, role stressors, and organizational commitment were investigated using a convenience sample of 386 employees of Taiwanese airlines. A questionnaire and structural equation model were used to confirm the hypotheses and provide evidence of reliability and validity is provided. The test results revealed the influence of customer orientation, competitor orientation, and interfunctional coordination on role ambiguity and role confli…
Consumer attitudes toward blogger’s sponsored recommendations and purchase intention
Consumers’ moral judgment toward sustainable tourism
Business (3 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Digital Marketing and Social Media (2 works) · Marketing (2 works) · Political science (2 works) · Psychology (2 works) · Advertising (1 work) · Ambiguity (1 work) · Audience measurement (1 work) · Brand awareness (1 work)