Kuo‐Chien Chang
Biographic Data
| ID | 6645412 |
|---|---|
| NAME | Kuo‐Chien Chang |
| GIVEN NAMES | Kuo‐Chien |
| FAMILY NAME | Chang |
| SIGNATURE | CHANG K C |
| AFFILIATIONS | Chihlee Institute of Technology |
| ORCID | 0000-0002-7866-5382 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 48 |
| WORKS AS AUTHOR | 7 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2019 |
| H-INDEX | 3 |
Integrating the Kano model and IPA to measure quality of museum interpretation service
This study attempts to integrate the Kano model and importance-performance analysis to explore critical interpretation service elements. This study compares the experiences of Mainland China and Taiwan visitors at a museum and their perceptions of interpretation service quality. The critical elements perceived by Mainland China visitors are “There is easy access to interpretation facilities” and “Interpreters provide services when visitors need t…
How a Tour Guide Interpretation Service Creates Intention to Revisit for Tourists from Mainland China
Although intention to revisit is increasingly regarded as a key indicator of performance in tourism markets, there are clear gaps in knowledge pertaining to the factors which influence intention to revisit. The objectives of this study were to (1) examine the relationships among a tour guide interpretation service, destination image, cultural identity, perceived value and intention to revisit, and (2) investigate whether destination image, cultur…
Assessing the asymmetric impact of interpretation environment service quality on museum visitor experience and post-visit behavioral intentions
This paper examines the asymmetric positive–negative relationship between interpretation environment service quality, museum visitor experience, and post-visit behavioral intentions. The researchers collected 406 valid questionnaires from visitors to the main exhibit building in the National Palace Museum. Results suggest that the asymmetric effect differs depending on the attribute being examined. When visitors reported their perceptions of pers…
Market Segmentation of International Tourists Based on Motivation to Travel
Tourism represents a principal sector of the economy of Taiwan. Consequently, the government is currently focusing on developing the country as a major tourist destination in Asia. Thus, the primary aims of this research were to explore factors related to tourists’ motivations to visit Taiwan as well as the demographic segmentation of these foreign tourists. Using a convenience sample, 249 surveys were collected and analyzed. The results show tha…
Investigating the Effect of Service Quality on Customer Loyalty in the Hotel Industry
This empirical study seeks to contribute to a conceptual model that, reflecting the mediating role of customer satisfaction and the moderating roles of service recovery and perceived value, indicates the effect of service quality on customer loyalty in the hotel industry. Although previous studies have addressed the importance of these variables, the understanding of the moderating effect of service recovery and perceived value still remains a ke…
Examining the Effect of Tour Guide Performance, Tourist Trust, Tourist Satisfaction, and Flow Experience on Tourists' Shopping Behavior
This study contributes to a model describing the effect of tour guide performance on tourist shopping behavior by examining the mediating effects of perceived credibility trust, perceived benevolence trust, and tourist satisfaction as well as the moderating effect of flow experience. Our analysis confirms that tour guide performance has positive effects on perceived credibility trust, perceived benevolence trust, and tourist satisfaction. However…
How Service Quality Affects Customer Loyalty in the Travel Agency
This study develops a conceptual model of the effects of service quality on customer loyalty that reflects the mediating role of customer satisfaction and the moderating role of service recovery and perceived value, and applies this model to the travel industry. A survey and analysis confirm that customer satisfaction is positively influenced by service quality, and customer loyalty is positively influenced by customer satisfaction. Furthermore, …
Examining the Effect of Tour Guide Performance, Tourist Trust, Tourist Satisfaction, and Flow Experience on Tourists' Shopping Behavior
This study contributes to a model describing the effect of tour guide performance on tourist shopping behavior by examining the mediating effects of perceived credibility trust, perceived benevolence trust, and tourist satisfaction as well as the moderating effect of flow experience. Our analysis confirms that tour guide performance has positive effects on perceived credibility trust, perceived benevolence trust, and tourist satisfaction. However…
Market Segmentation of International Tourists Based on Motivation to Travel
Tourism represents a principal sector of the economy of Taiwan. Consequently, the government is currently focusing on developing the country as a major tourist destination in Asia. Thus, the primary aims of this research were to explore factors related to tourists’ motivations to visit Taiwan as well as the demographic segmentation of these foreign tourists. Using a convenience sample, 249 surveys were collected and analyzed. The results show tha…
How Service Quality Affects Customer Loyalty in the Travel Agency
This study develops a conceptual model of the effects of service quality on customer loyalty that reflects the mediating role of customer satisfaction and the moderating role of service recovery and perceived value, and applies this model to the travel industry. A survey and analysis confirm that customer satisfaction is positively influenced by service quality, and customer loyalty is positively influenced by customer satisfaction. Furthermore, …
Integrating the Kano model and IPA to measure quality of museum interpretation service
This study attempts to integrate the Kano model and importance-performance analysis to explore critical interpretation service elements. This study compares the experiences of Mainland China and Taiwan visitors at a museum and their perceptions of interpretation service quality. The critical elements perceived by Mainland China visitors are “There is easy access to interpretation facilities” and “Interpreters provide services when visitors need t…
Assessing the asymmetric impact of interpretation environment service quality on museum visitor experience and post-visit behavioral intentions
This paper examines the asymmetric positive–negative relationship between interpretation environment service quality, museum visitor experience, and post-visit behavioral intentions. The researchers collected 406 valid questionnaires from visitors to the main exhibit building in the National Palace Museum. Results suggest that the asymmetric effect differs depending on the attribute being examined. When visitors reported their perceptions of pers…
How a Tour Guide Interpretation Service Creates Intention to Revisit for Tourists from Mainland China
Although intention to revisit is increasingly regarded as a key indicator of performance in tourism markets, there are clear gaps in knowledge pertaining to the factors which influence intention to revisit. The objectives of this study were to (1) examine the relationships among a tour guide interpretation service, destination image, cultural identity, perceived value and intention to revisit, and (2) investigate whether destination image, cultur…
Examining the Effect of Tour Guide Performance, Tourist Trust, Tourist Satisfaction, and Flow Experience on Tourists' Shopping Behavior
This study contributes to a model describing the effect of tour guide performance on tourist shopping behavior by examining the mediating effects of perceived credibility trust, perceived benevolence trust, and tourist satisfaction as well as the moderating effect of flow experience. Our analysis confirms that tour guide performance has positive effects on perceived credibility trust, perceived benevolence trust, and tourist satisfaction. However…
How Service Quality Affects Customer Loyalty in the Travel Agency
This study develops a conceptual model of the effects of service quality on customer loyalty that reflects the mediating role of customer satisfaction and the moderating role of service recovery and perceived value, and applies this model to the travel industry. A survey and analysis confirm that customer satisfaction is positively influenced by service quality, and customer loyalty is positively influenced by customer satisfaction. Furthermore, …
Investigating the Effect of Service Quality on Customer Loyalty in the Hotel Industry
This empirical study seeks to contribute to a conceptual model that, reflecting the mediating role of customer satisfaction and the moderating roles of service recovery and perceived value, indicates the effect of service quality on customer loyalty in the hotel industry. Although previous studies have addressed the importance of these variables, the understanding of the moderating effect of service recovery and perceived value still remains a ke…
Market Segmentation of International Tourists Based on Motivation to Travel
Tourism represents a principal sector of the economy of Taiwan. Consequently, the government is currently focusing on developing the country as a major tourist destination in Asia. Thus, the primary aims of this research were to explore factors related to tourists’ motivations to visit Taiwan as well as the demographic segmentation of these foreign tourists. Using a convenience sample, 249 surveys were collected and analyzed. The results show tha…
How a Tour Guide Interpretation Service Creates Intention to Revisit for Tourists from Mainland China
Although intention to revisit is increasingly regarded as a key indicator of performance in tourism markets, there are clear gaps in knowledge pertaining to the factors which influence intention to revisit. The objectives of this study were to (1) examine the relationships among a tour guide interpretation service, destination image, cultural identity, perceived value and intention to revisit, and (2) investigate whether destination image, cultur…
Assessing the asymmetric impact of interpretation environment service quality on museum visitor experience and post-visit behavioral intentions
This paper examines the asymmetric positive–negative relationship between interpretation environment service quality, museum visitor experience, and post-visit behavioral intentions. The researchers collected 406 valid questionnaires from visitors to the main exhibit building in the National Palace Museum. Results suggest that the asymmetric effect differs depending on the attribute being examined. When visitors reported their perceptions of pers…
Integrating the Kano model and IPA to measure quality of museum interpretation service
This study attempts to integrate the Kano model and importance-performance analysis to explore critical interpretation service elements. This study compares the experiences of Mainland China and Taiwan visitors at a museum and their perceptions of interpretation service quality. The critical elements perceived by Mainland China visitors are “There is easy access to interpretation facilities” and “Interpreters provide services when visitors need t…
Business (7 works) · Marketing (7 works) · Service (business (6 works) · Advertising (5 works) · Psychology (5 works) · Computer Science (4 works) · Perception (4 works) · Service quality (4 works) · Customer Service Quality and Loyalty (3 works) · Digital Marketing and Social Media (3 works)