Brian Handley
Biographic Data
| ID | 6645534 |
|---|---|
| NAME | Brian Handley |
| GIVEN NAMES | Brian |
| FAMILY NAME | Handley |
| SIGNATURE | HANDLEY B |
| AFFILIATIONS | Curtin University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2011 |
| H-INDEX | 1 |
Gift Giving
The purpose of this research is to contribute to the marketing literature through an exploratory review of gift giving behaviour as it pertains to cultural and other demographical variables. Following Mathur's (1996, Psychology & Marketing, 13(1), 107–123) recommendation that future research into gift giving might examine differences among different subgroups in the population, this study closely examined gender differences to identify variables …
Gift Giving
The purpose of this research is to contribute to the marketing literature through an exploratory review of gift giving behaviour as it pertains to cultural and other demographical variables. Following Mathur's (1996, Psychology & Marketing, 13(1), 107–123) recommendation that future research into gift giving might examine differences among different subgroups in the population, this study closely examined gender differences to identify variables …
Gift Giving
The purpose of this research is to contribute to the marketing literature through an exploratory review of gift giving behaviour as it pertains to cultural and other demographical variables. Following Mathur's (1996, Psychology & Marketing, 13(1), 107–123) recommendation that future research into gift giving might examine differences among different subgroups in the population, this study closely examined gender differences to identify variables …
Advertising (1 work) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer behaviour (1 work) · Corporate Identity and Reputation (1 work) · Customer Service Quality and Loyalty (1 work) · Demography (1 work) · Demography (1 work) · Exploratory research (1 work) · Gift giving (1 work)