Johye Hwang
Biographic Data
| ID | 6645629 |
|---|---|
| NAME | Johye Hwang |
| GIVEN NAMES | Johye |
| FAMILY NAME | Hwang |
| SIGNATURE | HWANG J |
| AFFILIATIONS | Kyung Hee University |
| ORCID | 0000-0003-3807-4083 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
External and internal cues affecting consumer perception of edible insect foods
Purpose Edible insect foods (EIFs) are recognized as a sustainable protein source; however, consumer acceptance remains limited because they simultaneously evaluate benefits and risks. This study examines how external cues—packaging transparency and image realism—and the internal cue of insect visibility interact to shape consumers’ perceptions of benefits and risks and purchase intention (PI). Design/methodology/approach Two between-subject expe…
Navigating Travel Decisions
In the post‐pandemic era, the evolving international landscape poses significant challenges for Chinese outbound tourism. Risks and uncertainties stemming from global and regional instability, such as online scams, regional conflicts, and persistent turbulence, continue to influence travelers' decisions. These factors exacerbate the negative impacts and concerns originating from the pandemic, resulting in heightened risk perceptions and uncertain…
Dawn or Dusk? Will Virtual Tourism Begin to Boom? An Integrated Model of Aida, TAM, and UTAUT
Although virtual tourism has recently been introduced in numerous areas, it is still regarded as a gimmick because whether this currently rising demand will last longer than a year remains unknown. Regarding virtual tourism’s main pillar—technology—and potential weakness—difficulty developing an intimate experience—the current study incorporates key elements of the technology acceptance model (TAM), the unified theory of acceptance and use of tec…
Food tourists’ connectivity through the 5A journey and advocacy
By adopting the new 5A model of Marketing 4.0, which conceptualizes a consumer-driven paradigm shift in digital marketing, this study empirically investigated food tourists’ connectivity throughout the 5A process (aware, appeal, ask, act, and advocate). Furthermore, we compared the 5A journeys of Generation Y and Generation X. Along the 5A path, both generations indicated the strongest social connectivity in the ask stage. Generation Y showed str…
Food tourists’ connectivity through the 5A journey and advocacy
By adopting the new 5A model of Marketing 4.0, which conceptualizes a consumer-driven paradigm shift in digital marketing, this study empirically investigated food tourists’ connectivity throughout the 5A process (aware, appeal, ask, act, and advocate). Furthermore, we compared the 5A journeys of Generation Y and Generation X. Along the 5A path, both generations indicated the strongest social connectivity in the ask stage. Generation Y showed str…
Food tourists’ connectivity through the 5A journey and advocacy
By adopting the new 5A model of Marketing 4.0, which conceptualizes a consumer-driven paradigm shift in digital marketing, this study empirically investigated food tourists’ connectivity throughout the 5A process (aware, appeal, ask, act, and advocate). Furthermore, we compared the 5A journeys of Generation Y and Generation X. Along the 5A path, both generations indicated the strongest social connectivity in the ask stage. Generation Y showed str…
Dawn or Dusk? Will Virtual Tourism Begin to Boom? An Integrated Model of Aida, TAM, and UTAUT
Although virtual tourism has recently been introduced in numerous areas, it is still regarded as a gimmick because whether this currently rising demand will last longer than a year remains unknown. Regarding virtual tourism’s main pillar—technology—and potential weakness—difficulty developing an intimate experience—the current study incorporates key elements of the technology acceptance model (TAM), the unified theory of acceptance and use of tec…
Navigating Travel Decisions
In the post‐pandemic era, the evolving international landscape poses significant challenges for Chinese outbound tourism. Risks and uncertainties stemming from global and regional instability, such as online scams, regional conflicts, and persistent turbulence, continue to influence travelers' decisions. These factors exacerbate the negative impacts and concerns originating from the pandemic, resulting in heightened risk perceptions and uncertain…
External and internal cues affecting consumer perception of edible insect foods
Purpose Edible insect foods (EIFs) are recognized as a sustainable protein source; however, consumer acceptance remains limited because they simultaneously evaluate benefits and risks. This study examines how external cues—packaging transparency and image realism—and the internal cue of insect visibility interact to shape consumers’ perceptions of benefits and risks and purchase intention (PI). Design/methodology/approach Two between-subject expe…
Business (3 works) · Marketing (3 works) · Advertising (2 works) · Digital Marketing and Social Media (2 works) · Economics (2 works) · Perception (2 works) · Political science (2 works) · Public relations (2 works) · Risk perception (2 works) · Sociology (2 works)