Ziyi Qiu
Biographic Data
| ID | 6645656 |
|---|---|
| NAME | Ziyi Qiu |
| GIVEN NAMES | Ziyi |
| FAMILY NAME | Qiu |
| SIGNATURE | QIU Z |
| AFFILIATIONS | Shenzhen Tourism College, Jinan University, ShenZhen, People’s Republic of China |
| ORCID | 0000-0002-3073-7850 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
How can online tour guide platforms achieve value co-creation? – An analysis based on grounded theory across different stages
The development of digital tourism in China
under the tide of information and globalization, modern information technologies such as computers, the internet, mobile communications, the internet of Things, big data, artificial intelligence, and virtual reality are developing rapidly, and the tourism industry has entered the digital era, and the tourism industry is also undergoing digital transformation.The development of digital tourism in china has gone through several iconic stages: the e…
How to utilize the information gap for blind box marketing better
Blind boxes have swiftly emerged as a prominent marketing strategy in tourism. Based on information gap theory, this research aims to explore how to optimize marketing effectiveness through varying levels of information gap. Findings show that a moderate-level information gap triggers stronger impulsive purchase intention than a high-level information gap, with curiosity and anxiety perception mediating the effect. Moreover, consumers with a low-…
No prominent works on this page.
The development of digital tourism in China
under the tide of information and globalization, modern information technologies such as computers, the internet, mobile communications, the internet of Things, big data, artificial intelligence, and virtual reality are developing rapidly, and the tourism industry has entered the digital era, and the tourism industry is also undergoing digital transformation.The development of digital tourism in china has gone through several iconic stages: the e…
How to utilize the information gap for blind box marketing better
Blind boxes have swiftly emerged as a prominent marketing strategy in tourism. Based on information gap theory, this research aims to explore how to optimize marketing effectiveness through varying levels of information gap. Findings show that a moderate-level information gap triggers stronger impulsive purchase intention than a high-level information gap, with curiosity and anxiety perception mediating the effect. Moreover, consumers with a low-…
How can online tour guide platforms achieve value co-creation? – An analysis based on grounded theory across different stages
Business (3 works) · Digital Marketing and Social Media (3 works) · Tourism (3 works) · Geography (2 works) · Marketing (2 works) · Advertising (1 works) · China (1 works) · Co-Creation (1 works) · Computer Science (1 works) · Digital marketing (1 works)