Chin-Fa Tsai
Biographic Data
| ID | 6645683 |
|---|---|
| NAME | Chin-Fa Tsai |
| GIVEN NAMES | Chin-Fa |
| FAMILY NAME | Tsai |
| SIGNATURE | TSAI C |
| AFFILIATIONS | National Chiayi University |
| ORCID | 0000-0001-7721-7548 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 6 |
| WORKS AS AUTHOR | 7 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
Tourism Marketing Strategies from Price Tags to Brand Value
The tourism industry's dynamic and competitive landscape necessitates innovative marketing strategies that align pricing models with brand identity to attract and retain travelers. This review critically examines the interplay between pricing strategies, branding, and consumer behavior in tourism marketing, highlighting how these interconnected elements shape destination appeal and market competitiveness. It explores diverse pricing approaches—dy…
Investigating the Internship Experiences and Adaptation Strategies of International Students
In the contemporary global educational landscape, the internship experiences of international students constitute a critical area of investigation, particularly considering how such experiences contribute to the development of effective adaptation strategies in unfamiliar cultural and professional milieus. This study employs a mixed-methods approach, integrating both qualitative and quantitative data, to examine the internship engagements of inte…
The Relationship Between Destination Experience and Tourists' Intention to Recommend and Revisit
Tourism destinations increasingly rely on delivering exceptional experiences to encourage tourist loyalty and stimulate positive behavioral intentions such as repeat visits and word-of-mouth (WOM) recommendations. This review examines the relationship between destination experiences and tourists’ intention to recommend and revisit, drawing from multidisciplinary literature and key theoretical models. It explores the impact of experiential compone…
Marketing national tourism logos and slogans
Impact of Tourism Experience and Tourism Memory on the Revisit Intention
This study revolves around the Tongling Grand Canyon Scenic Area of Jingxi City, China, regarding the effect of tourism experience and travel memory on revisit intention. Due to its lesser popularity, China’s domestic tourism is not flourishing. Tongling Grand Canyon’s study tries to find the answer to the problem. With the help of the Stimulus-Organism-Response (SOR) model, this research examines how various dimensions of tourism experiences, pa…
Analyzing the important implications of tourism marketing slogans and logos in Asia Pacific nations
This study conducts cluster analysis and discriminant analysis to analyze national tourism logos and slogans to determine intra-cluster similarities and inter-cluster differences of tourism marketing for Asia Pacific nations. The characteristics of tourism slogans and logos are distributed among six clusters: spiritual serenity, symbolic image, emotional flow, natural discovery, creative aesthetics, and cultural experience. The results of cluster…
The Relationships among Theatrical Components, Experiential Value, Relationship Quality, and Relationship Marketing Outcomes
Both marketing practitioners and academic researchers have traditionally recognized the major influence that relationship quality (RQ) has on relationship marketing outcomes. Differing from previous studies, this study proposes a more integrated model by including theatrical components and experiential value in the “RQ-relationship marketing outcomes” paradigm. The structural relationships among the variables are examined by adopting a structural…
Analyzing the important implications of tourism marketing slogans and logos in Asia Pacific nations
This study conducts cluster analysis and discriminant analysis to analyze national tourism logos and slogans to determine intra-cluster similarities and inter-cluster differences of tourism marketing for Asia Pacific nations. The characteristics of tourism slogans and logos are distributed among six clusters: spiritual serenity, symbolic image, emotional flow, natural discovery, creative aesthetics, and cultural experience. The results of cluster…
The Relationships among Theatrical Components, Experiential Value, Relationship Quality, and Relationship Marketing Outcomes
Both marketing practitioners and academic researchers have traditionally recognized the major influence that relationship quality (RQ) has on relationship marketing outcomes. Differing from previous studies, this study proposes a more integrated model by including theatrical components and experiential value in the “RQ-relationship marketing outcomes” paradigm. The structural relationships among the variables are examined by adopting a structural…
The Relationships among Theatrical Components, Experiential Value, Relationship Quality, and Relationship Marketing Outcomes
Both marketing practitioners and academic researchers have traditionally recognized the major influence that relationship quality (RQ) has on relationship marketing outcomes. Differing from previous studies, this study proposes a more integrated model by including theatrical components and experiential value in the “RQ-relationship marketing outcomes” paradigm. The structural relationships among the variables are examined by adopting a structural…
Analyzing the important implications of tourism marketing slogans and logos in Asia Pacific nations
This study conducts cluster analysis and discriminant analysis to analyze national tourism logos and slogans to determine intra-cluster similarities and inter-cluster differences of tourism marketing for Asia Pacific nations. The characteristics of tourism slogans and logos are distributed among six clusters: spiritual serenity, symbolic image, emotional flow, natural discovery, creative aesthetics, and cultural experience. The results of cluster…
Impact of Tourism Experience and Tourism Memory on the Revisit Intention
This study revolves around the Tongling Grand Canyon Scenic Area of Jingxi City, China, regarding the effect of tourism experience and travel memory on revisit intention. Due to its lesser popularity, China’s domestic tourism is not flourishing. Tongling Grand Canyon’s study tries to find the answer to the problem. With the help of the Stimulus-Organism-Response (SOR) model, this research examines how various dimensions of tourism experiences, pa…
Tourism Marketing Strategies from Price Tags to Brand Value
The tourism industry's dynamic and competitive landscape necessitates innovative marketing strategies that align pricing models with brand identity to attract and retain travelers. This review critically examines the interplay between pricing strategies, branding, and consumer behavior in tourism marketing, highlighting how these interconnected elements shape destination appeal and market competitiveness. It explores diverse pricing approaches—dy…
Investigating the Internship Experiences and Adaptation Strategies of International Students
In the contemporary global educational landscape, the internship experiences of international students constitute a critical area of investigation, particularly considering how such experiences contribute to the development of effective adaptation strategies in unfamiliar cultural and professional milieus. This study employs a mixed-methods approach, integrating both qualitative and quantitative data, to examine the internship engagements of inte…
The Relationship Between Destination Experience and Tourists' Intention to Recommend and Revisit
Tourism destinations increasingly rely on delivering exceptional experiences to encourage tourist loyalty and stimulate positive behavioral intentions such as repeat visits and word-of-mouth (WOM) recommendations. This review examines the relationship between destination experiences and tourists’ intention to recommend and revisit, drawing from multidisciplinary literature and key theoretical models. It explores the impact of experiential compone…
Marketing national tourism logos and slogans
Tourism (6 works) · Business (5 works) · Digital Marketing and Social Media (5 works) · Geography (5 works) · Marketing (5 works) · Advertising (4 works) · Consumer Behavior in Brand Consumption and Identification (4 works) · Computer Science (3 works) · Diverse Aspects of Tourism Research (3 works) · Psychology (3 works)