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Sharifah Nadiah Syed Mukhiar

Biographic Data

ID6645797
NAMESharifah Nadiah Syed Mukhiar
GIVEN NAMESSharifah Nadiah Syed
FAMILY NAMEMukhiar
SIGNATUREMUKHIAR S N S
AFFILIATIONSUniversiti Sains Malaysia
ORCID0000-0002-4458-9334
VERIFIEDYes
TOTAL WORKS4
TOTAL CITATIONS3
AUTHOR COUNT4
EDITOR COUNT0
FIRST PUBLICATION YEAR2019
LATEST PUBLICATION YEAR2025
H-INDEX1
  • Leveraging on social media in curating strategic content for professional digital persona in job seeking

    Open Access•Nur Atikah A Rahman, Sharifah Nadiah Syed Mukhiar et al.•ARTICLE•Online Journal of Communication…•2025

    With the advent of social media, many businesses are increasingly using the digital platforms in their daily operations, including in the recruitment process. Specifically, companies are utilizing social media to cybervet and validate the applicants. However, there is lack of research on curating social media content for professional digital persona among job seekers in Malaysia. Thus, this study aims to explore on how social media personal brand…

  • Government Crisis and Risk Communication on Covid-19 Pandemic

    Open Access•Nani Kurniasari, Sharifah Nadiah Syed Mukhiar et al.•ARTICLE•Jurnal Pengajian Media Malaysia•2023

    This study present a conceptual paper on government communication about public health crisis, which is COVID-19 pandemic. In this paper, a conceptual framework for government crisis communication is offered after a careful review and analysis of the relevant literature. The study is possible to arrange the research on crisis communication to be related based on the application of the theory and the model. Having a thorough understanding of crisis…

  • Malaysian generational cohorts in the new media era

    Hasrina Mustafa, Sharifah Nadiah Syed Mukhiar et al.•ARTICLE•Media Asia•2022

    Western labeling is widely used to define a generation. However, this label was developed based on American history. Guided by Generational Cohort Theory, this research aims to define the generational cohorts of Malaysia based on historical events and collective memory. Twelve focus group interviews (FGI) were conducted. The findings revealed four generational cohorts, namely the Pre-Merdeka (Pre-Independence), Merdeka, Reformists, and Internet g…

  • Measuring destination competitiveness

    Hasrina Mustafa, Bahiyah Omar et al.•ARTICLE•Asia Pacific Journal of Tourism…•2019•Cited by: 3•References: 2

    The aim of this study is to measure competitiveness of six island destinations in South East Asia. Face-to-face survey interviews with 1644 international tourists from six top island destinations (Langkawi-Malaysia, Bali-Indonesia, Koh Samui-Thailand, Phuket-Thailand, Palawan-Philippines and Boracay-Philippines) were conducted. Seven dimensions namely safety & security, basic infrastructure, tourism infrastructure, nature, man-made attractions, p…

  • Measuring destination competitiveness

    Hasrina Mustafa, Bahiyah Omar et al.•ARTICLE•Asia Pacific Journal of Tourism…•2019•Cited by: 3•References: 2

    The aim of this study is to measure competitiveness of six island destinations in South East Asia. Face-to-face survey interviews with 1644 international tourists from six top island destinations (Langkawi-Malaysia, Bali-Indonesia, Koh Samui-Thailand, Phuket-Thailand, Palawan-Philippines and Boracay-Philippines) were conducted. Seven dimensions namely safety & security, basic infrastructure, tourism infrastructure, nature, man-made attractions, p…

  • Measuring destination competitiveness

    Hasrina Mustafa, Bahiyah Omar et al.•ARTICLE•Asia Pacific Journal of Tourism…•2019•Cited by: 3•References: 2

    The aim of this study is to measure competitiveness of six island destinations in South East Asia. Face-to-face survey interviews with 1644 international tourists from six top island destinations (Langkawi-Malaysia, Bali-Indonesia, Koh Samui-Thailand, Phuket-Thailand, Palawan-Philippines and Boracay-Philippines) were conducted. Seven dimensions namely safety & security, basic infrastructure, tourism infrastructure, nature, man-made attractions, p…

  • Malaysian generational cohorts in the new media era

    Hasrina Mustafa, Sharifah Nadiah Syed Mukhiar et al.•ARTICLE•Media Asia•2022

    Western labeling is widely used to define a generation. However, this label was developed based on American history. Guided by Generational Cohort Theory, this research aims to define the generational cohorts of Malaysia based on historical events and collective memory. Twelve focus group interviews (FGI) were conducted. The findings revealed four generational cohorts, namely the Pre-Merdeka (Pre-Independence), Merdeka, Reformists, and Internet g…

  • Government Crisis and Risk Communication on Covid-19 Pandemic

    Open Access•Nani Kurniasari, Sharifah Nadiah Syed Mukhiar et al.•ARTICLE•Jurnal Pengajian Media Malaysia•2023

    This study present a conceptual paper on government communication about public health crisis, which is COVID-19 pandemic. In this paper, a conceptual framework for government crisis communication is offered after a careful review and analysis of the relevant literature. The study is possible to arrange the research on crisis communication to be related based on the application of the theory and the model. Having a thorough understanding of crisis…

  • Leveraging on social media in curating strategic content for professional digital persona in job seeking

    Open Access•Nur Atikah A Rahman, Sharifah Nadiah Syed Mukhiar et al.•ARTICLE•Online Journal of Communication…•2025

    With the advent of social media, many businesses are increasingly using the digital platforms in their daily operations, including in the recruitment process. Specifically, companies are utilizing social media to cybervet and validate the applicants. However, there is lack of research on curating social media content for professional digital persona among job seekers in Malaysia. Thus, this study aims to explore on how social media personal brand…

Business (2 works) · Economics (2 works) · Medicine (2 works) · Political science (2 works) · 2019-20 coronavirus outbreak (1 work) · Asian Studies and History (1 work) · Cohort (1 work) · Collective memory (1 work) · Competitive advantage (1 work) · Content creation (1 work)

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