Norzalita Abdul Aziz
Biographic Data
| ID | 6645937 |
|---|---|
| NAME | Norzalita Abdul Aziz |
| GIVEN NAMES | Norzalita Abdul |
| FAMILY NAME | Aziz |
| SIGNATURE | AZIZ N A |
| AFFILIATIONS | National University of Malaysia |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
The effects of social support and social media influencers’ credibility on emotional brand attachment
This study investigates the impacts of various nonbrand-owned digital touchpoints for restaurant brands, which are social support and credible influencer on trust in multichannel. The influence of trust in multichannel towards emotional brand attachment coupled with its mediating influences on domain correlations are explored. This study integrates social support theory and trust transfer theory to evaluate the links among constructs. This study …
Voluntourism sustainability
In this study, the authors aim to unearth the factors influencing voluntourists’ behaviors. A quantitative approach along with a field survey at three Malaysian east coast island destinations is used. The findings reveal that environmental concern and intrinsic motivation significantly trigger attitude and satisfaction, and that affective image and satisfaction are important contributors to building voluntourists’ intention to sustain their motiv…
No prominent works on this page.
Voluntourism sustainability
In this study, the authors aim to unearth the factors influencing voluntourists’ behaviors. A quantitative approach along with a field survey at three Malaysian east coast island destinations is used. The findings reveal that environmental concern and intrinsic motivation significantly trigger attitude and satisfaction, and that affective image and satisfaction are important contributors to building voluntourists’ intention to sustain their motiv…
The effects of social support and social media influencers’ credibility on emotional brand attachment
This study investigates the impacts of various nonbrand-owned digital touchpoints for restaurant brands, which are social support and credible influencer on trust in multichannel. The influence of trust in multichannel towards emotional brand attachment coupled with its mediating influences on domain correlations are explored. This study integrates social support theory and trust transfer theory to evaluate the links among constructs. This study …
Business (2 works) · Marketing (2 works) · Psychology (2 works) · Attachment theory (1 work) · Cartography (1 work) · Computer Science (1 work) · Craft (1 work) · Credibility (1 work) · Customer Service Quality and Loyalty (1 work) · Destinations (1 work)