Junghoon Lee
Biographic Data
| ID | 6645945 |
|---|---|
| NAME | Junghoon Lee |
| GIVEN NAMES | Junghoon |
| FAMILY NAME | Lee |
| SIGNATURE | LEE J |
| AFFILIATIONS | East Carolina University |
| ORCID | 0000-0002-3004-8625 |
| VERIFIED | Yes |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 6 |
| WORKS AS AUTHOR | 10 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Reimagining East Asian multilateral cooperation in economy and security
South Korea’s unrealized proposals in the 1960s remind us that the tension between bilateral dominance and fragile regionalism remains one of the central dilemmas of Asia’s order today. Yet scholarship has largely overlooked South Korea’s Cold War multilateral initiatives. This article investigates Seoul’s efforts to reshape regional economic and security arrangements amid escalating Cold War tensions, focusing on proposals for the Asian Common M…
Tee at two
As the golf industry sees unprecedented growth, there is a need to understand what impacts willingness-to-pay for golfers. Specifically, golfers at resorts in the U.S. are an under-researched segment. This study investigates the current golfers’ decision-making processes when considering a tee time reservation at a resort golf course by applying choice-based conjoint analysis. The method not only indicates the level of significance of each attrib…
Adapting and Validating a Moral Identity Scale for Korean Intensive Care Unit Nurses
This study aimed to adapt and validate a Korean version of the Moral Identity Scale developed by Aquino and Reed. Intensive care unit (ICU) nurses face several moral conflict or challenging situations where they make difficult decisions related to the rationing of care or prioritization such as a shortage of medical supplies and staffing. To understand the reason behind choosing moral values over other values such as economic and personal ones by…
The concept of ‘self-reliance’ in national defense in South Korea
Psychological Benefits of Purchasing Home Meal Replacement in the Context of Eco-Friendly TV Home Shopping Broadcast
This study observed the relationship between psychological benefits and the theory of planned behavior (TPB) in the context of an eco-friendly TV home shopping broadcasts. The theoretical framework was enhanced even further by examining the moderating role of personal norm on proenvironmental attitudes in the TV home shopping context. An online survey was conducted with Korean customers who had purchased home meal replacement (HMR) products from …
NAM and TPB Approach to Consumers’ Decision-Making Framework in the Context of Indoor Smart Farm Restaurants
The movement toward smart farming, which has productivity and eco-friendly roles, is emerging in the foodservice industry in the form of indoor smart farm restaurants. The purpose of this study was to investigate the consumer decision-making processes in the context of indoor smart farm restaurants. The investigational framework was designed around the norm activation model (NAM) and the theory of planned behavior (TPB), with the moderating role …
The international context of the Cold War in East Asia
A strategy for enhancing senior tourists’ well-being perception
This study was designed to examine how to form well-being perception in the senior tourism industry. More specifically, this study proposed (1) the casual relationships between four dimensions of the experience economy (i.e. education, entertainment, esthetics, and escapism) and well-being perception, (2) the effects of well-being perception on consumer attitudes toward a brand, brand attachment, and brand loyalty, and (3) the moderating role of …
Antecedents and consequences of brand prestige of package tour in the senior tourism industry
This study investigated how to form brand prestige of package tour in the senior tourism industry. A conceptual model was developed and tested using data collected from a sample of 331 senior tourists in Korea. The results indicated that four types of tour service performances (i.e. tourist attractions, tour guide services, food services, and accommodations) aid to enhance package tour prestige. It was also found that package tour prestige has a …
The Possibility of Building a Peaceful Regime on the Korean Peninsula Via Multilateral Approaches
Antecedents and consequences of brand prestige of package tour in the senior tourism industry
This study investigated how to form brand prestige of package tour in the senior tourism industry. A conceptual model was developed and tested using data collected from a sample of 331 senior tourists in Korea. The results indicated that four types of tour service performances (i.e. tourist attractions, tour guide services, food services, and accommodations) aid to enhance package tour prestige. It was also found that package tour prestige has a …
The Possibility of Building a Peaceful Regime on the Korean Peninsula Via Multilateral Approaches
A strategy for enhancing senior tourists’ well-being perception
This study was designed to examine how to form well-being perception in the senior tourism industry. More specifically, this study proposed (1) the casual relationships between four dimensions of the experience economy (i.e. education, entertainment, esthetics, and escapism) and well-being perception, (2) the effects of well-being perception on consumer attitudes toward a brand, brand attachment, and brand loyalty, and (3) the moderating role of …
Antecedents and consequences of brand prestige of package tour in the senior tourism industry
This study investigated how to form brand prestige of package tour in the senior tourism industry. A conceptual model was developed and tested using data collected from a sample of 331 senior tourists in Korea. The results indicated that four types of tour service performances (i.e. tourist attractions, tour guide services, food services, and accommodations) aid to enhance package tour prestige. It was also found that package tour prestige has a …
The international context of the Cold War in East Asia
Psychological Benefits of Purchasing Home Meal Replacement in the Context of Eco-Friendly TV Home Shopping Broadcast
This study observed the relationship between psychological benefits and the theory of planned behavior (TPB) in the context of an eco-friendly TV home shopping broadcasts. The theoretical framework was enhanced even further by examining the moderating role of personal norm on proenvironmental attitudes in the TV home shopping context. An online survey was conducted with Korean customers who had purchased home meal replacement (HMR) products from …
NAM and TPB Approach to Consumers’ Decision-Making Framework in the Context of Indoor Smart Farm Restaurants
The movement toward smart farming, which has productivity and eco-friendly roles, is emerging in the foodservice industry in the form of indoor smart farm restaurants. The purpose of this study was to investigate the consumer decision-making processes in the context of indoor smart farm restaurants. The investigational framework was designed around the norm activation model (NAM) and the theory of planned behavior (TPB), with the moderating role …
The concept of ‘self-reliance’ in national defense in South Korea
Tee at two
As the golf industry sees unprecedented growth, there is a need to understand what impacts willingness-to-pay for golfers. Specifically, golfers at resorts in the U.S. are an under-researched segment. This study investigates the current golfers’ decision-making processes when considering a tee time reservation at a resort golf course by applying choice-based conjoint analysis. The method not only indicates the level of significance of each attrib…
Adapting and Validating a Moral Identity Scale for Korean Intensive Care Unit Nurses
This study aimed to adapt and validate a Korean version of the Moral Identity Scale developed by Aquino and Reed. Intensive care unit (ICU) nurses face several moral conflict or challenging situations where they make difficult decisions related to the rationing of care or prioritization such as a shortage of medical supplies and staffing. To understand the reason behind choosing moral values over other values such as economic and personal ones by…
Reimagining East Asian multilateral cooperation in economy and security
South Korea’s unrealized proposals in the 1960s remind us that the tension between bilateral dominance and fragile regionalism remains one of the central dilemmas of Asia’s order today. Yet scholarship has largely overlooked South Korea’s Cold War multilateral initiatives. This article investigates Seoul’s efforts to reshape regional economic and security arrangements amid escalating Cold War tensions, focusing on proposals for the Asian Common M…
Business (5 works) · Geography (5 works) · Political science (5 works) · Psychology (5 works) · International Relations and Foreign Policy (4 works) · Korean Peninsula Historical and Political Studies (4 works) · Sociology (4 works) · Advertising (3 works) · Cold war (3 works) · Consumer Behavior in Brand Consumption and Identification (3 works)