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Vardhan Choubey

Biographic Data

ID6645972
NAMEVardhan Choubey
GIVEN NAMESVardhan
FAMILY NAMEChoubey
SIGNATURECHOUBEY V
AFFILIATIONSSymbiosis Institute of Operations Management, Nashik, India
ORCID0000-0002-2124-9759
VERIFIEDYes
TOTAL WORKS2
TOTAL CITATIONS4
AUTHOR COUNT2
EDITOR COUNT0
FIRST PUBLICATION YEAR2024
LATEST PUBLICATION YEAR2024
H-INDEX1
  • Navigating barriers to organic food purchase intention

    Open Access•Debarun Chakraborty, Vardhan Choubey et al.•ARTICLE•British Food Journal•2024

    Purpose This study investigates barriers to consumers’ organic food purchasing. It identifies the factors and the extent to which they influence their purchase behaviours and future purchase intentions (i.e. continuance purchase intentions). Design/methodology/approach It combines qualitative and quantitative methods across two phases. Longitudinal research was carried out in two phases. It involved a thematic analysis and a covariance-based stru…

  • Metaverse in tourism

    Vardhan Choubey, Debarun Chakraborty et al.•ARTICLE•Asia Pacific Journal of Tourism…•2024•Cited by: 4•References: 6

    This paper aims to identify barriers and enablers of the growing use of Metaverse in tourism by examining users’ intention in selecting a tourist location and hotel for vacation. It employs a mixed methods approach conducted in two phases, namely exploratory and confirmatory. The grounded theory’s twin slate approach allows extracting the factors in the first exploratory phase. The second (confirmatory) phase employs structural equation modeling …

  • Metaverse in tourism

    Vardhan Choubey, Debarun Chakraborty et al.•ARTICLE•Asia Pacific Journal of Tourism…•2024•Cited by: 4•References: 6

    This paper aims to identify barriers and enablers of the growing use of Metaverse in tourism by examining users’ intention in selecting a tourist location and hotel for vacation. It employs a mixed methods approach conducted in two phases, namely exploratory and confirmatory. The grounded theory’s twin slate approach allows extracting the factors in the first exploratory phase. The second (confirmatory) phase employs structural equation modeling …

  • Navigating barriers to organic food purchase intention

    Open Access•Debarun Chakraborty, Vardhan Choubey et al.•ARTICLE•British Food Journal•2024

    Purpose This study investigates barriers to consumers’ organic food purchasing. It identifies the factors and the extent to which they influence their purchase behaviours and future purchase intentions (i.e. continuance purchase intentions). Design/methodology/approach It combines qualitative and quantitative methods across two phases. Longitudinal research was carried out in two phases. It involved a thematic analysis and a covariance-based stru…

  • Metaverse in tourism

    Vardhan Choubey, Debarun Chakraborty et al.•ARTICLE•Asia Pacific Journal of Tourism…•2024•Cited by: 4•References: 6

    This paper aims to identify barriers and enablers of the growing use of Metaverse in tourism by examining users’ intention in selecting a tourist location and hotel for vacation. It employs a mixed methods approach conducted in two phases, namely exploratory and confirmatory. The grounded theory’s twin slate approach allows extracting the factors in the first exploratory phase. The second (confirmatory) phase employs structural equation modeling …

Business (2 works) · Marketing (2 works) · Psychology (2 works) · Social Psychology (2 works) · Advertising (1 works) · Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Continuance (1 works) · Digital Marketing and Social Media (1 works) · Environmental Sustainability in Business (1 works)

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