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Yunhao Yao

Biographic Data

ID6646006
NAMEYunhao Yao
GIVEN NAMESYunhao
FAMILY NAMEYao
SIGNATUREYAO Y
AFFILIATIONSDalian Maritime University
ORCID0000-0002-7433-3145
VERIFIEDYes
TOTAL WORKS3
TOTAL CITATIONS1
WORKS AS AUTHOR3
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2021
LATEST PUBLICATION YEAR2026
H-INDEX1
  • Evaluating Yachting Tourism Competitiveness and Identifying Obstacle Factors in Chinese Coastal Cities

    Open Access•Yunhao Yao, Na Zang et al.•ARTICLE•SAGE Open•2026

    Objective evaluation of yachting tourism competitiveness is crucial for promoting the sustainable development of China’s yacht industry. This study adopts a sustainable development perspective and focuses on 12 coastal cities with strong yachting tourism development. We construct a comprehensive evaluation system covering five dimensions: resource endowment, natural environment, economic foundation, social support, and industrial development. Usi…

  • Fragmentation of China’s Yacht Industry Policy

    Open Access•Yunhao Yao, Chen Li et al.•ARTICLE•SAGE Open•2025

    As an emerging industry, the development of the yacht industry requires the support of relevant policies. This study constructs an analytical framework including three dimensions of policy purpose, policy instrument, and policy subject, and uses content analysis to analyze 509 yacht industry policy texts issued in China since 1999. Using a semi-structured interview method, this study further evaluates and confirms the fragmentation of China’s yac…

  • Motivation-based segmentation of yachting tourists in China

    Yunhao Yao, Yuxian Liu et al.•ARTICLE•Asia Pacific Journal of Tourism…•2021•Cited by: 1•References: 5

    Yachting tourism plays a role in tourist activities and contributes significantly to the marine economy. It is also becoming a popular recreational option for China’s growing middle class. As tourism is a large source of growth for China’s economy, it is imperative to understand what motivates tourists to choose different segments of the tourism market. To do this, we examine one segment in depth – yachting tourism. Survey data were collected fro…

  • Motivation-based segmentation of yachting tourists in China

    Yunhao Yao, Yuxian Liu et al.•ARTICLE•Asia Pacific Journal of Tourism…•2021•Cited by: 1•References: 5

    Yachting tourism plays a role in tourist activities and contributes significantly to the marine economy. It is also becoming a popular recreational option for China’s growing middle class. As tourism is a large source of growth for China’s economy, it is imperative to understand what motivates tourists to choose different segments of the tourism market. To do this, we examine one segment in depth – yachting tourism. Survey data were collected fro…

  • Motivation-based segmentation of yachting tourists in China

    Yunhao Yao, Yuxian Liu et al.•ARTICLE•Asia Pacific Journal of Tourism…•2021•Cited by: 1•References: 5

    Yachting tourism plays a role in tourist activities and contributes significantly to the marine economy. It is also becoming a popular recreational option for China’s growing middle class. As tourism is a large source of growth for China’s economy, it is imperative to understand what motivates tourists to choose different segments of the tourism market. To do this, we examine one segment in depth – yachting tourism. Survey data were collected fro…

  • Fragmentation of China’s Yacht Industry Policy

    Open Access•Yunhao Yao, Chen Li et al.•ARTICLE•SAGE Open•2025

    As an emerging industry, the development of the yacht industry requires the support of relevant policies. This study constructs an analytical framework including three dimensions of policy purpose, policy instrument, and policy subject, and uses content analysis to analyze 509 yacht industry policy texts issued in China since 1999. Using a semi-structured interview method, this study further evaluates and confirms the fragmentation of China’s yac…

  • Evaluating Yachting Tourism Competitiveness and Identifying Obstacle Factors in Chinese Coastal Cities

    Open Access•Yunhao Yao, Na Zang et al.•ARTICLE•SAGE Open•2026

    Objective evaluation of yachting tourism competitiveness is crucial for promoting the sustainable development of China’s yacht industry. This study adopts a sustainable development perspective and focuses on 12 coastal cities with strong yachting tourism development. We construct a comprehensive evaluation system covering five dimensions: resource endowment, natural environment, economic foundation, social support, and industrial development. Usi…

Advertising (2 works) · Business (2 works) · China (2 works) · Coastal and Marine Management (2 works) · Cruise Tourism Development and Management (2 works) · Diverse Aspects of Tourism Research (2 works) · Marketing (2 works) · Political science (2 works) · Tourism (2 works) · Adventure Sports and Sensation Seeking (1 work)

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