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Zhongyuan Zhu

Biographic Data

ID6646293
NAMEZhongyuan Zhu
GIVEN NAMESZhongyuan
FAMILY NAMEZhu
SIGNATUREZHU Z
AFFILIATIONSUniversity of Surrey
ORCID0009-0004-8259-6326
VERIFIEDYes
TOTAL WORKS3
TOTAL CITATIONS2
WORKS AS AUTHOR3
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2022
LATEST PUBLICATION YEAR2025
H-INDEX1
  • Poverty and freedom

    Open Access•Zhongyuan Zhu•ARTICLE•AI & Society•2025

  • The elements identification and model construction of rural tourism experience based on user-generated content

    Open Access•Zhongyuan Zhu, Rong Wang et al.•ARTICLE•Environment Development and…•2023

  • Can protection motivation theory predict pro-environmental behaviour of small rural tourism enterprises? An extended model including community involvement

    Zhongyuan Zhu, Rong Wang et al.•ARTICLE•Asia Pacific Journal of Tourism…•2022•Cited by: 2•References: 9

    This study explained the generation and implementation of pro-environmental behaviour (PEB) of small rural tourism enterprises (SRTEs) based on protection motivation theory (PMT), and discussed the effect of the contextual variable of community involvement on PEB of SRTEs. The results showed that: (a) the vulnerability to risks, severity of risks, response efficacy, and self-efficacy have significant effects on the pro-environmental behavioural i…

  • Can protection motivation theory predict pro-environmental behaviour of small rural tourism enterprises? An extended model including community involvement

    Zhongyuan Zhu, Rong Wang et al.•ARTICLE•Asia Pacific Journal of Tourism…•2022•Cited by: 2•References: 9

    This study explained the generation and implementation of pro-environmental behaviour (PEB) of small rural tourism enterprises (SRTEs) based on protection motivation theory (PMT), and discussed the effect of the contextual variable of community involvement on PEB of SRTEs. The results showed that: (a) the vulnerability to risks, severity of risks, response efficacy, and self-efficacy have significant effects on the pro-environmental behavioural i…

  • Can protection motivation theory predict pro-environmental behaviour of small rural tourism enterprises? An extended model including community involvement

    Zhongyuan Zhu, Rong Wang et al.•ARTICLE•Asia Pacific Journal of Tourism…•2022•Cited by: 2•References: 9

    This study explained the generation and implementation of pro-environmental behaviour (PEB) of small rural tourism enterprises (SRTEs) based on protection motivation theory (PMT), and discussed the effect of the contextual variable of community involvement on PEB of SRTEs. The results showed that: (a) the vulnerability to risks, severity of risks, response efficacy, and self-efficacy have significant effects on the pro-environmental behavioural i…

  • The elements identification and model construction of rural tourism experience based on user-generated content

    Open Access•Zhongyuan Zhu, Rong Wang et al.•ARTICLE•Environment Development and…•2023

  • Poverty and freedom

    Open Access•Zhongyuan Zhu•ARTICLE•AI & Society•2025

Psychology (3 works) · Business (2 works) · Computer Science (2 works) · Marketing (2 works) · Political science (2 works) · Rural tourism (2 works) · Social Psychology (2 works) · Tourism (2 works) · Tourism geography (2 works) · Affect (linguistics (1 work)

Ethnos_APP • Open Source Project • MIT License • Frontend v2.0.0 • Privacy and Cookies • API Documentation: api.ethnos.app/docs • API Source Code: GitHub • DOI: 10.5281/zenodo.17049435 • Frontend Source Code: GitHub • DOI: 10.5281/zenodo.17050053 • cruz.rio.br • Expectantes Misericordiae