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Cheng-Shiung Wu

Biographic Data

ID6646317
NAMECheng-Shiung Wu
GIVEN NAMESCheng-Shiung
FAMILY NAMEWu
SIGNATUREWU C
AFFILIATIONSChia Nan University of Pharmacy and Science
VERIFIEDNo
TOTAL WORKS1
TOTAL CITATIONS3
WORKS AS AUTHOR1
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2015
LATEST PUBLICATION YEAR2015
H-INDEX1
  • Tour Leader Attachment and Customer Citizenship Behaviors in Group Package Tour

    Jui-Chang Cheng, Cheng-Shiung Wu et al.•ARTICLE•Asia Pacific Journal of Tourism…•2015•Cited by: 3•References: 10

    The tour leader plays a critical role in travel decisions. Recently, the attachment theory has been extended into the domain of travel behavior. However, little academic attention has been paid to the attachment of tour leader. The purpose of this study was to examine the effect of tour leader attachment on customer citizenship behaviors (CCBs). Furthermore, the study investigated the extent to which customer commitment mediates the relationship …

  • Tour Leader Attachment and Customer Citizenship Behaviors in Group Package Tour

    Jui-Chang Cheng, Cheng-Shiung Wu et al.•ARTICLE•Asia Pacific Journal of Tourism…•2015•Cited by: 3•References: 10

    The tour leader plays a critical role in travel decisions. Recently, the attachment theory has been extended into the domain of travel behavior. However, little academic attention has been paid to the attachment of tour leader. The purpose of this study was to examine the effect of tour leader attachment on customer citizenship behaviors (CCBs). Furthermore, the study investigated the extent to which customer commitment mediates the relationship …

  • Tour Leader Attachment and Customer Citizenship Behaviors in Group Package Tour

    Jui-Chang Cheng, Cheng-Shiung Wu et al.•ARTICLE•Asia Pacific Journal of Tourism…•2015•Cited by: 3•References: 10

    The tour leader plays a critical role in travel decisions. Recently, the attachment theory has been extended into the domain of travel behavior. However, little academic attention has been paid to the attachment of tour leader. The purpose of this study was to examine the effect of tour leader attachment on customer citizenship behaviors (CCBs). Furthermore, the study investigated the extent to which customer commitment mediates the relationship …

Advertising (1 work) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Customer engagement (1 work) · Customer Service Quality and Loyalty (1 work) · Digital Marketing and Social Media (1 work) · Marketing (1 work) · Organizational citizenship behavior (1 work) · Organizational commitment (1 work) · Political science (1 work)

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