Dawon Kang
Biographic Data
| ID | 6646340 |
|---|---|
| NAME | Dawon Kang |
| GIVEN NAMES | Dawon |
| FAMILY NAME | Kang |
| SIGNATURE | KANG D |
| AFFILIATIONS | Seoul National University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2018 |
| H-INDEX | 1 |
The effect of travel purpose and self-image congruency on preference toward airline livery design and perceived service quality
This paper examines travelers’ preference for airline livery design, which is an important component of sensory experience for tourists. Based on surveys of both U.S. and South Korean respondents, this study finds that airline livery preference depends on travel purpose (i.e. business vs. vacation). Designs preferred by the two travel segments differ in terms of color tone, hue, line, and shape. Business traveler-preferred designs signal punctual…
The effect of travel purpose and self-image congruency on preference toward airline livery design and perceived service quality
This paper examines travelers’ preference for airline livery design, which is an important component of sensory experience for tourists. Based on surveys of both U.S. and South Korean respondents, this study finds that airline livery preference depends on travel purpose (i.e. business vs. vacation). Designs preferred by the two travel segments differ in terms of color tone, hue, line, and shape. Business traveler-preferred designs signal punctual…
The effect of travel purpose and self-image congruency on preference toward airline livery design and perceived service quality
This paper examines travelers’ preference for airline livery design, which is an important component of sensory experience for tourists. Based on surveys of both U.S. and South Korean respondents, this study finds that airline livery preference depends on travel purpose (i.e. business vs. vacation). Designs preferred by the two travel segments differ in terms of color tone, hue, line, and shape. Business traveler-preferred designs signal punctual…
Advertising (1 work) · Applied Psychology (1 work) · Applied Psychology (1 work) · Business (1 work) · Color perception and design (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Customer Service Quality and Loyalty (1 work) · Feeling (1 work) · Marketing (1 work) · Mathematics (1 work)