Heewon Yang
Biographic Data
| ID | 6646348 |
|---|---|
| NAME | Heewon Yang |
| GIVEN NAMES | Heewon |
| FAMILY NAME | Yang |
| SIGNATURE | YANG H |
| AFFILIATIONS | Gangwon Institute |
| ORCID | 0000-0002-4308-4596 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 12 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
The impact of tourists’ ESG awareness on their willingness to pay
What drives tourists to take a digital‐free tourism
This study utilizes a combined model of two social cognitive models, protection motivation theory and theory of planned behavior, to analyze how smartphone use triggers the demand for DFT. For this purpose, this study conducted an online survey and used the quota sampling method. Of the collected response sheets, a total of 534 valid samples were used in the final analysis. The analysis verified the hypothesis using confirmatory factor analysis, …
Process of forming tourists’ pro-social tourism behavior intentions that affect willingness to pay for safety tourism during the Covid-19 pandemic
During the COVID-19 pandemic, South Korea implemented relatively flexible quarantine measures such as recommending social distancing. In contrast, China strictly controlled the pandemic, enforcing a ban on going out. This study examined the process of forming people’s pro-social tourism behavioral intention in both countries considering the differing disciplinary techniques in response to COVID-19. We employed a framework combining the Norm Activ…
The structural changes of a local tourism network
The COVID-19 pandemic has caused dramatic changes on a global scale. According to the United Nations World Tourism Organization (2020), the restricted movement that has arisen from the pandemic is expected to reduce the national tourist market to 180 million visitors, a 44% decrease from 2019. Subsequently, alternative tourist activities have been promoted to satisfy the suppressed demand. This study examined the structural changes of a local tou…
The Impact of the Covid-19 Pandemic on Tourists’ WTP
This study estimated tourists' willingness to pay (WTP) for tourist sites or facilities in the prolonged COVID-19 pandemic by applying the dichotomous choice-contingent valuation method to two different tourism destination types. A survey was conducted among domestic tourists in South Korea who had visited destinations within the last six months. We conducted a logistic regression with 1283 effective samples. The results showed differences in tou…
Types of leisure, leisure motivation, and well-being in university students
This research aimed at investigating types of leisure motivation, leisure satisfaction, leisure patterns, health status, demographic backgrounds, and the relationship between these and current leisure. A cross-sectional study by recruiting 199 university students showed that intrinsic leisure motivation is the single greatest predictor for leisure satisfaction, even after controlling for elementary and high school leisure, extrinsic leisure motiv…
Types of leisure, leisure motivation, and well-being in university students
This research aimed at investigating types of leisure motivation, leisure satisfaction, leisure patterns, health status, demographic backgrounds, and the relationship between these and current leisure. A cross-sectional study by recruiting 199 university students showed that intrinsic leisure motivation is the single greatest predictor for leisure satisfaction, even after controlling for elementary and high school leisure, extrinsic leisure motiv…
Process of forming tourists’ pro-social tourism behavior intentions that affect willingness to pay for safety tourism during the Covid-19 pandemic
During the COVID-19 pandemic, South Korea implemented relatively flexible quarantine measures such as recommending social distancing. In contrast, China strictly controlled the pandemic, enforcing a ban on going out. This study examined the process of forming people’s pro-social tourism behavioral intention in both countries considering the differing disciplinary techniques in response to COVID-19. We employed a framework combining the Norm Activ…
Types of leisure, leisure motivation, and well-being in university students
This research aimed at investigating types of leisure motivation, leisure satisfaction, leisure patterns, health status, demographic backgrounds, and the relationship between these and current leisure. A cross-sectional study by recruiting 199 university students showed that intrinsic leisure motivation is the single greatest predictor for leisure satisfaction, even after controlling for elementary and high school leisure, extrinsic leisure motiv…
The structural changes of a local tourism network
The COVID-19 pandemic has caused dramatic changes on a global scale. According to the United Nations World Tourism Organization (2020), the restricted movement that has arisen from the pandemic is expected to reduce the national tourist market to 180 million visitors, a 44% decrease from 2019. Subsequently, alternative tourist activities have been promoted to satisfy the suppressed demand. This study examined the structural changes of a local tou…
The Impact of the Covid-19 Pandemic on Tourists’ WTP
This study estimated tourists' willingness to pay (WTP) for tourist sites or facilities in the prolonged COVID-19 pandemic by applying the dichotomous choice-contingent valuation method to two different tourism destination types. A survey was conducted among domestic tourists in South Korea who had visited destinations within the last six months. We conducted a logistic regression with 1283 effective samples. The results showed differences in tou…
Process of forming tourists’ pro-social tourism behavior intentions that affect willingness to pay for safety tourism during the Covid-19 pandemic
During the COVID-19 pandemic, South Korea implemented relatively flexible quarantine measures such as recommending social distancing. In contrast, China strictly controlled the pandemic, enforcing a ban on going out. This study examined the process of forming people’s pro-social tourism behavioral intention in both countries considering the differing disciplinary techniques in response to COVID-19. We employed a framework combining the Norm Activ…
What drives tourists to take a digital‐free tourism
This study utilizes a combined model of two social cognitive models, protection motivation theory and theory of planned behavior, to analyze how smartphone use triggers the demand for DFT. For this purpose, this study conducted an online survey and used the quota sampling method. Of the collected response sheets, a total of 534 valid samples were used in the final analysis. The analysis verified the hypothesis using confirmatory factor analysis, …
The impact of tourists’ ESG awareness on their willingness to pay
Diverse Aspects of Tourism Research (5 works) · Business (4 works) · Economics (4 works) · Marketing (4 works) · Political science (4 works) · Customer Service Quality and Loyalty (3 works) · Medicine (3 works) · Pandemic (3 works) · Tourism (3 works) · Willingness to pay (3 works)