Yuan-Feng Sung
Biographic Data
| ID | 6646411 |
|---|---|
| NAME | Yuan-Feng Sung |
| GIVEN NAMES | Yuan-Feng |
| FAMILY NAME | Sung |
| SIGNATURE | SUNG Y |
| AFFILIATIONS | Ming Chuan University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 6 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2015 |
| H-INDEX | 1 |
Market Segmentation of International Tourists Based on Motivation to Travel
Tourism represents a principal sector of the economy of Taiwan. Consequently, the government is currently focusing on developing the country as a major tourist destination in Asia. Thus, the primary aims of this research were to explore factors related to tourists’ motivations to visit Taiwan as well as the demographic segmentation of these foreign tourists. Using a convenience sample, 249 surveys were collected and analyzed. The results show tha…
Market Segmentation of International Tourists Based on Motivation to Travel
Tourism represents a principal sector of the economy of Taiwan. Consequently, the government is currently focusing on developing the country as a major tourist destination in Asia. Thus, the primary aims of this research were to explore factors related to tourists’ motivations to visit Taiwan as well as the demographic segmentation of these foreign tourists. Using a convenience sample, 249 surveys were collected and analyzed. The results show tha…
Market Segmentation of International Tourists Based on Motivation to Travel
Tourism represents a principal sector of the economy of Taiwan. Consequently, the government is currently focusing on developing the country as a major tourist destination in Asia. Thus, the primary aims of this research were to explore factors related to tourists’ motivations to visit Taiwan as well as the demographic segmentation of these foreign tourists. Using a convenience sample, 249 surveys were collected and analyzed. The results show tha…
Advertising (1 work) · Business (1 work) · Cruise Tourism Development and Management (1 work) · Diverse Aspects of Tourism Research (1 work) · Government (linguistics (1 work) · Market segmentation (1 work) · Marketing (1 work) · Political science (1 work) · Seekers (1 work) · Service (business (1 work)