Ricardo Godinho Bilro
Biographic Data
| ID | 6646692 |
|---|---|
| NAME | Ricardo Godinho Bilro |
| GIVEN NAMES | Ricardo Godinho |
| FAMILY NAME | Bilro |
| SIGNATURE | BILRO R G |
| AFFILIATIONS | Instituto Universitário de Lisboa (ISCTE-IUL) and Business Research Unit (BRU-IUL), ISCTE – Instituto Universitário de Lisboa, Lisbon, Portugal |
| ORCID | 0000-0002-4159-2474 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
The influence of Scotch whisky as cultural alcoholic beverage on travel motivations
This paper investigates the influence of cultural alcoholic beverages, specifically scotch whisky, on motivations for travelling to a destination. Employing a quantitative research approach grounded in the push and pull motivations theory, the paper examines the relationship between whisky and culture as core products and travellers’ intention to participate in Scottish whisky tourism. The findings reveal a positive relationship between the inten…
The Role of Creative Communications and Gamification in Student Engagement in Higher Education
This article aims to explore gamification tools in services and higher education environments and their role in creating student engagement. The research adopts a qualitative method based on quasi-experimental design. Participants from a higher education institution are exposed to gamification activities during a full semester. Researchers use the sentiment analysis (SA) technique based on a text-mining approach to analyse the data. Findings reve…
Luxury tourism
This research conducted a systematic review of articles on luxury consumption in tourism, specifically, its conceptualization, pre-consumption influential factors, and post-consumption responses. This paper provided an overview of relevant studies, developed a comprehensive framework, and suggested future research avenues. The present review identified that luxury consumption in tourism can be conceptualized into four different areas, which were …
Luxury tourism
This research conducted a systematic review of articles on luxury consumption in tourism, specifically, its conceptualization, pre-consumption influential factors, and post-consumption responses. This paper provided an overview of relevant studies, developed a comprehensive framework, and suggested future research avenues. The present review identified that luxury consumption in tourism can be conceptualized into four different areas, which were …
The Role of Creative Communications and Gamification in Student Engagement in Higher Education
This article aims to explore gamification tools in services and higher education environments and their role in creating student engagement. The research adopts a qualitative method based on quasi-experimental design. Participants from a higher education institution are exposed to gamification activities during a full semester. Researchers use the sentiment analysis (SA) technique based on a text-mining approach to analyse the data. Findings reve…
Luxury tourism
This research conducted a systematic review of articles on luxury consumption in tourism, specifically, its conceptualization, pre-consumption influential factors, and post-consumption responses. This paper provided an overview of relevant studies, developed a comprehensive framework, and suggested future research avenues. The present review identified that luxury consumption in tourism can be conceptualized into four different areas, which were …
The influence of Scotch whisky as cultural alcoholic beverage on travel motivations
This paper investigates the influence of cultural alcoholic beverages, specifically scotch whisky, on motivations for travelling to a destination. Employing a quantitative research approach grounded in the push and pull motivations theory, the paper examines the relationship between whisky and culture as core products and travellers’ intention to participate in Scottish whisky tourism. The findings reveal a positive relationship between the inten…
Business (3 works) · Advertising (2 works) · Computer Science (2 works) · Digital Marketing and Social Media (2 works) · Marketing (2 works) · Political science (2 works) · Psychology (2 works) · Social Psychology (2 works) · Social science (2 works) · Sociology (2 works)