Sara Rossetti
Biographic Data
| ID | 6654682 |
|---|---|
| NAME | Sara Rossetti |
| GIVEN NAMES | Sara |
| FAMILY NAME | Rossetti |
| SIGNATURE | ROSSETTI S |
| AFFILIATIONS | ASL Milano, Italy |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2013 |
| H-INDEX | 0 |
Above the Message and Beyond Reach
The article accounts for qualitative knowledge on European adolescents’ (n=326) ad literacy, genre scepticism and persuasion knowledge as expressed in group discussions about televised beer commercials. Data was collected from six European countries: Denmark, Finland, Germany, Italy, Netherlands, and Poland. A general scepticism regarding the commercials’ tactics of persuasion dominated the material as a whole. There were no significant cross-cou…
No prominent works on this page.
Above the Message and Beyond Reach
The article accounts for qualitative knowledge on European adolescents’ (n=326) ad literacy, genre scepticism and persuasion knowledge as expressed in group discussions about televised beer commercials. Data was collected from six European countries: Denmark, Finland, Germany, Italy, Netherlands, and Poland. A general scepticism regarding the commercials’ tactics of persuasion dominated the material as a whole. There were no significant cross-cou…
Advertising (1 work) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Coping (psychology (1 work) · Digital Marketing and Social Media (1 work) · Literacy (1 work) · Media literacy (1 work) · Pedagogy (1 work) · Persuasion (1 work) · Political science (1 work)