Lorena Busto Salinas
Biographic Data
| ID | 6656919 |
|---|---|
| NAME | Lorena Busto Salinas |
| GIVEN NAMES | Lorena Busto |
| FAMILY NAME | Salinas |
| SIGNATURE | SALINAS L B |
| AFFILIATIONS | Universidad de Burgos |
| ORCID | 0000-0003-0768-8349 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 5 |
| AUTHOR COUNT | 9 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 1 |
Will better performing health-care services have higher profiles and be more active on social media? A comparative study between hospitals from Colombia and Spain
Hospitals make increasingly more use of social media. The basic hypothesis of this study is that the more developed the health care services of a country are, the higher the communicative activity of its hospitals will be on social media. Moreover, the highest presence and activity on social media will be associated with the most prestigious hospitals in countries with fewer economic resources. The presence of the most prestigious hospitals in bo…
Sanidad y redes sociales: Qué Entidades Son Más Activas Y Con Cuáles Interactúa Más El Público
Previous research on the presence and activity of hospitals in social media is abundant, but that is not the case of other health-related organizations. In this research we have examined the profiles on Facebook, Twitter, YouTube and Instagram of 240 health-related entities. It has been proven that health insurers are more present in social networks than the rest, followed by manufacturers of healthcare products, technology companies, pharmaceuti…
Ciencia y transmedia: Binomio para la divulgación científica. El caso de Atapuerca
The archaeological sites of Atapuerca (Burgos, Spain), declared World Heritage Site in 2000, stand out for their international repercussion due to the scientific results on human evolution. The aim of science socialization has lead to different communication policies, one for scientific dissemination and another for society dissemination. Although there is no specific transmedia communication plan, all communication resources are taken into advan…
Comunicar desde el ámbito público o privado: El caso de los hospitales
The ultimate goal of private hospitals in Spain is to increase their number of patients, or at least their revenues, whereas public hospitals do not have this goal because they do not necessarily need to attract more patients. Consequently, the communication carried out at each type of institution may be different. In order to find out if there are any differences and determine their impact on citizens, the communication of both public and privat…
Características de las noticias procedentes de los departamentos de comunicación que influyen en el uso y reelaboración por parte de los periodistas
The aim of this research is to find out if some aspects of press releases, apart from the newsworthy characteristics, have influence on whether the text is eventually published and in which way. The subject, the extension and the main characters of all press releases sent in four years by Atapuerca Foundation (Burgos, Spain) have been collected, as well as their penetration in six newspapers. It has been proved, among other things, that the most …
Trascendencia de los gabinetes de comunicación en la práctica periodística. El caso concreto de la nota de prensa
The most relevant studies about the effect of communication departments in the mass media are reviewed, especially those concerning the press release. It has been noted that the number of press releases sent by different organizations has increased over the years, and so has the documents which are eventually published. As a consequence, journalists produce fewer original stories. Not only do they publish more press releases, but they also mainta…
Los departamentos de comunicación en las universidades. Análisis de la situación en España
A pesar de que las relaciones públicas han experimentado un enorme crecimiento en los últimos años, las universidades españolas siguen ejerciendo la comunicación de manera unidireccional y de manera técnica. Es decir, sus miembros se comportan más como periodistas internos que como verdaderos gestores de la comunicación. Pese a todo, se ha comprobado que ciertos aspectos positivos de las relaciones públicas, como el seguimiento de un plan concret…
El peso de la publicidad en las informaciones periodísticas
Due to the cost of mounting a global advertising campaign in a crisis environment and the limitation of advertising as a credible source of information, advertising rates especially in newspapershave shirked considerably in recent years. Some researchers have open the discussion if gatekeepers benefit advertisers by accepting more press releases and divulgating them with a better position as a way to maintain a reliable source of income. To prove…
Uso y modificación de los títulos procedentes de gabinetes de prensa en las informaciones periodísticas
El título es la parte más importante de una nota de prensa, puesto que centra la atención del redactor y destaca el aspecto más relevante de la noticia. Pese a ello, algunos estudiosos creen que no se debe dedicar demasiado tiempo a una frase que, con seguridad, los periodistas retocarán posteriormente. En esta investigación se estudian los títulos de las notas de prensa enviadas durante cuatro años por la Fundación Atapuerca y su repercusión en …
Características de las noticias procedentes de los departamentos de comunicación que influyen en el uso y reelaboración por parte de los periodistas
The aim of this research is to find out if some aspects of press releases, apart from the newsworthy characteristics, have influence on whether the text is eventually published and in which way. The subject, the extension and the main characters of all press releases sent in four years by Atapuerca Foundation (Burgos, Spain) have been collected, as well as their penetration in six newspapers. It has been proved, among other things, that the most …
Ciencia y transmedia: Binomio para la divulgación científica. El caso de Atapuerca
The archaeological sites of Atapuerca (Burgos, Spain), declared World Heritage Site in 2000, stand out for their international repercussion due to the scientific results on human evolution. The aim of science socialization has lead to different communication policies, one for scientific dissemination and another for society dissemination. Although there is no specific transmedia communication plan, all communication resources are taken into advan…
Los departamentos de comunicación en las universidades. Análisis de la situación en España
A pesar de que las relaciones públicas han experimentado un enorme crecimiento en los últimos años, las universidades españolas siguen ejerciendo la comunicación de manera unidireccional y de manera técnica. Es decir, sus miembros se comportan más como periodistas internos que como verdaderos gestores de la comunicación. Pese a todo, se ha comprobado que ciertos aspectos positivos de las relaciones públicas, como el seguimiento de un plan concret…
Uso y modificación de los títulos procedentes de gabinetes de prensa en las informaciones periodísticas
El título es la parte más importante de una nota de prensa, puesto que centra la atención del redactor y destaca el aspecto más relevante de la noticia. Pese a ello, algunos estudiosos creen que no se debe dedicar demasiado tiempo a una frase que, con seguridad, los periodistas retocarán posteriormente. En esta investigación se estudian los títulos de las notas de prensa enviadas durante cuatro años por la Fundación Atapuerca y su repercusión en …
Uso y modificación de los títulos procedentes de gabinetes de prensa en las informaciones periodísticas
El título es la parte más importante de una nota de prensa, puesto que centra la atención del redactor y destaca el aspecto más relevante de la noticia. Pese a ello, algunos estudiosos creen que no se debe dedicar demasiado tiempo a una frase que, con seguridad, los periodistas retocarán posteriormente. En esta investigación se estudian los títulos de las notas de prensa enviadas durante cuatro años por la Fundación Atapuerca y su repercusión en …
Los departamentos de comunicación en las universidades. Análisis de la situación en España
A pesar de que las relaciones públicas han experimentado un enorme crecimiento en los últimos años, las universidades españolas siguen ejerciendo la comunicación de manera unidireccional y de manera técnica. Es decir, sus miembros se comportan más como periodistas internos que como verdaderos gestores de la comunicación. Pese a todo, se ha comprobado que ciertos aspectos positivos de las relaciones públicas, como el seguimiento de un plan concret…
El peso de la publicidad en las informaciones periodísticas
Due to the cost of mounting a global advertising campaign in a crisis environment and the limitation of advertising as a credible source of information, advertising rates especially in newspapershave shirked considerably in recent years. Some researchers have open the discussion if gatekeepers benefit advertisers by accepting more press releases and divulgating them with a better position as a way to maintain a reliable source of income. To prove…
Características de las noticias procedentes de los departamentos de comunicación que influyen en el uso y reelaboración por parte de los periodistas
The aim of this research is to find out if some aspects of press releases, apart from the newsworthy characteristics, have influence on whether the text is eventually published and in which way. The subject, the extension and the main characters of all press releases sent in four years by Atapuerca Foundation (Burgos, Spain) have been collected, as well as their penetration in six newspapers. It has been proved, among other things, that the most …
Trascendencia de los gabinetes de comunicación en la práctica periodística. El caso concreto de la nota de prensa
The most relevant studies about the effect of communication departments in the mass media are reviewed, especially those concerning the press release. It has been noted that the number of press releases sent by different organizations has increased over the years, and so has the documents which are eventually published. As a consequence, journalists produce fewer original stories. Not only do they publish more press releases, but they also mainta…
Comunicar desde el ámbito público o privado: El caso de los hospitales
The ultimate goal of private hospitals in Spain is to increase their number of patients, or at least their revenues, whereas public hospitals do not have this goal because they do not necessarily need to attract more patients. Consequently, the communication carried out at each type of institution may be different. In order to find out if there are any differences and determine their impact on citizens, the communication of both public and privat…
Ciencia y transmedia: Binomio para la divulgación científica. El caso de Atapuerca
The archaeological sites of Atapuerca (Burgos, Spain), declared World Heritage Site in 2000, stand out for their international repercussion due to the scientific results on human evolution. The aim of science socialization has lead to different communication policies, one for scientific dissemination and another for society dissemination. Although there is no specific transmedia communication plan, all communication resources are taken into advan…
Sanidad y redes sociales: Qué Entidades Son Más Activas Y Con Cuáles Interactúa Más El Público
Previous research on the presence and activity of hospitals in social media is abundant, but that is not the case of other health-related organizations. In this research we have examined the profiles on Facebook, Twitter, YouTube and Instagram of 240 health-related entities. It has been proven that health insurers are more present in social networks than the rest, followed by manufacturers of healthcare products, technology companies, pharmaceuti…
Will better performing health-care services have higher profiles and be more active on social media? A comparative study between hospitals from Colombia and Spain
Hospitals make increasingly more use of social media. The basic hypothesis of this study is that the more developed the health care services of a country are, the higher the communicative activity of its hospitals will be on social media. Moreover, the highest presence and activity on social media will be associated with the most prestigious hospitals in countries with fewer economic resources. The presence of the most prestigious hospitals in bo…
Art (8 works) · Political science (8 works) · Humanities (7 works) · Advertising and Communication Studies (6 works) · Journalism and Media Studies (6 works) · Communication and COVID-19 Impact (5 works) · Business (3 works) · Law (3 works) · Law (3 works) · Media and Digital Communication (3 works)