Estela Bernad Monferrer
Biographic Data
| ID | 6656964 |
|---|---|
| NAME | Estela Bernad Monferrer |
| GIVEN NAMES | Estela Bernad |
| FAMILY NAME | Monferrer |
| SIGNATURE | MONFERRER E B |
| AFFILIATIONS | Universitat Jaume I |
| ORCID | 0000-0001-9476-9678 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Cuando la publicidad busca salvar vidas
Introducción: Señalar que esta investigación evalúa la percepción social de las campañas de comunicación social y, en particular, las de tráfico y seguridad vial, estableciendo relaciones, respecto de la efectividad, entre las mismas y la publicidad comercial. Metodología: Se basa en la combinación de técnicas cualitativas y cuantitativas, incluyendo análisis en SPSS y el software Alceste, aplicadas a las campañas de comunicación respecto de pará…
Panorama of Female Representation in Spanish Advertising After 20 Years of Lovg (2004) and Facebook
Introduction: In 2004, two key events shaped social and legislative developments: Facebook's launch on February 4, marking a paradigm shift in online and advertising communication. The enactment of Spain's Organic Law 1/2004 on December 28, Europe's first comprehensive legislation addressing gender violence and sexist advertising, and explicitly defining it as an offence for the first time. It set a critical precedent in combating sexist advertis…
El paralelismo entre el evento de ayer y el de hoy
The event today is a kind of communication where the ultimate goal is the emotional connection between the company and the public. This is an overall experience where everything communicates, It have the power to communicate through feelings, they are spaces where information lives, feel and touch. Therefore, one can derive that the events are tools used efficiently and creatively, have power and they are a demonstration of power . This technique…
Comunicación e historia al servicio de la proyección territorial
History, the art, the architecture, the city (as concept and as material space), is a part of the heritage of territories. Unquestionably, Granada is joined to the Alhambra, and his images -both cognitive and affective- are linked to the image of oriental city that shows this monument (image that today is narrated and transmitted by audiovisual medias but that arises from storytelling of previous centuries). The whole background of perceptions th…
Estereotipos y contraestereotipos del papel de la mujer en la Gran Guerra. Experiencias femeninas y su reflejo en el cine
The woman has been forgotten by the science of history. For centuries scholars have related the historical events in men key, since were the men who wrote them, producing a strange result, because the world population has always included men and women. As Virginia Woolf said, the non-presence of women in history, produced a story “weird, unreal, uneven” (Ferrus: 2010: 65) and as noted by Lerner (1981: 22): There are women in history and there are…
Formación permanente en la docencia
Detected the training needs of teaching and research staff of the Universitat Jaume, a survey for this group was conducted in order to find out what specific training needs and, above all, what aspects of them would be advisable to be improved. Thus, a demand regarding the need for getting better competencies in terms of management skills, leadership and negotiation arise to coordinate the students in classrooms and teachers in their teaching and…
Nuevos formatos publicitarios televisivos y perspectiva de género
La emergencia de las nuevas tecnologías de la comunicación ha comportado una progresiva evolución de la televisión, que ha supuesto un cambio radical en sus formas de comunicar. No obstante, pese al avance y modernización de los nuevos formatos publicitarios televisivos, detectamos que el tratamiento de los contenidos continúa apoyándose en temáticas desequilibradas y manidas en cuanto al tratamiento del género. Con este trabajo, se pretende inca…
El paralelismo entre el evento de ayer y el de hoy
The event today is a kind of communication where the ultimate goal is the emotional connection between the company and the public. This is an overall experience where everything communicates, It have the power to communicate through feelings, they are spaces where information lives, feel and touch. Therefore, one can derive that the events are tools used efficiently and creatively, have power and they are a demonstration of power . This technique…
Estereotipos y contraestereotipos del papel de la mujer en la Gran Guerra. Experiencias femeninas y su reflejo en el cine
The woman has been forgotten by the science of history. For centuries scholars have related the historical events in men key, since were the men who wrote them, producing a strange result, because the world population has always included men and women. As Virginia Woolf said, the non-presence of women in history, produced a story “weird, unreal, uneven” (Ferrus: 2010: 65) and as noted by Lerner (1981: 22): There are women in history and there are…
Nuevos formatos publicitarios televisivos y perspectiva de género
La emergencia de las nuevas tecnologías de la comunicación ha comportado una progresiva evolución de la televisión, que ha supuesto un cambio radical en sus formas de comunicar. No obstante, pese al avance y modernización de los nuevos formatos publicitarios televisivos, detectamos que el tratamiento de los contenidos continúa apoyándose en temáticas desequilibradas y manidas en cuanto al tratamiento del género. Con este trabajo, se pretende inca…
Estereotipos y contraestereotipos del papel de la mujer en la Gran Guerra. Experiencias femeninas y su reflejo en el cine
The woman has been forgotten by the science of history. For centuries scholars have related the historical events in men key, since were the men who wrote them, producing a strange result, because the world population has always included men and women. As Virginia Woolf said, the non-presence of women in history, produced a story “weird, unreal, uneven” (Ferrus: 2010: 65) and as noted by Lerner (1981: 22): There are women in history and there are…
Formación permanente en la docencia
Detected the training needs of teaching and research staff of the Universitat Jaume, a survey for this group was conducted in order to find out what specific training needs and, above all, what aspects of them would be advisable to be improved. Thus, a demand regarding the need for getting better competencies in terms of management skills, leadership and negotiation arise to coordinate the students in classrooms and teachers in their teaching and…
El paralelismo entre el evento de ayer y el de hoy
The event today is a kind of communication where the ultimate goal is the emotional connection between the company and the public. This is an overall experience where everything communicates, It have the power to communicate through feelings, they are spaces where information lives, feel and touch. Therefore, one can derive that the events are tools used efficiently and creatively, have power and they are a demonstration of power . This technique…
Comunicación e historia al servicio de la proyección territorial
History, the art, the architecture, the city (as concept and as material space), is a part of the heritage of territories. Unquestionably, Granada is joined to the Alhambra, and his images -both cognitive and affective- are linked to the image of oriental city that shows this monument (image that today is narrated and transmitted by audiovisual medias but that arises from storytelling of previous centuries). The whole background of perceptions th…
Panorama of Female Representation in Spanish Advertising After 20 Years of Lovg (2004) and Facebook
Introduction: In 2004, two key events shaped social and legislative developments: Facebook's launch on February 4, marking a paradigm shift in online and advertising communication. The enactment of Spain's Organic Law 1/2004 on December 28, Europe's first comprehensive legislation addressing gender violence and sexist advertising, and explicitly defining it as an offence for the first time. It set a critical precedent in combating sexist advertis…
Cuando la publicidad busca salvar vidas
Introducción: Señalar que esta investigación evalúa la percepción social de las campañas de comunicación social y, en particular, las de tráfico y seguridad vial, estableciendo relaciones, respecto de la efectividad, entre las mismas y la publicidad comercial. Metodología: Se basa en la combinación de técnicas cualitativas y cuantitativas, incluyendo análisis en SPSS y el software Alceste, aplicadas a las campañas de comunicación respecto de pará…
Art (5 works) · Humanities (5 works) · Advertising and Communication Studies (3 works) · Political science (3 works) · Sociology (3 works) · History (2 works) · History (2 works) · Media and Digital Communication (2 works) · Media, Gender, and Advertising (2 works) · Psychology (2 works)