José Ramón Sarmiento Guede
Biographic Data
| ID | 6657045 |
|---|---|
| NAME | José Ramón Sarmiento Guede |
| GIVEN NAMES | José Ramón Sarmiento |
| FAMILY NAME | Guede |
| SIGNATURE | GUEDE J R S |
| AFFILIATIONS | Universidad Rey Juan Carlos |
| ORCID | 0000-0002-0342-0348 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 3 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
Empirical study of the Covid-19 social effects on gender and generations
Society management and the COVID-19 pandemic require continuous restatement and consolidation. Furthermore, the 2030 Agenda for Sustainable Development created by the United Nations establishes a set of 17 Sustainable Development Goals (SDGs) that meet the needs of the present without compromising the ability to meet the needs of future generations and where Goal 5 addresses gender equality as a central priority. The main aim of this paper is to …
Understanding the use of travel and restaurant platforms through the UTAUT2 model
Purpose Reservation of travel and leisure services through the digital environment has gained a growing role in society, influencing the revolution of the sector. It needs to be noted that there is a considerable lack of formal approaches to the identification of factors for the positive reception and use of these digital tools. For this reason, it is necessary to establish the main factors influencing the adoption and use of digital travel and r…
Hallin and Mancini
Since its publication in 2004, Hallin and Mancini’s model has become a pioneer in understanding the dynamics of media systems in different national contexts. Many studies related to politics that identify the patterns, trends, and variations used by communication systems in different countries and historical moments follow this seminal study to evaluate the formation of public opinion and the quality of democracy. For this article, we obtained 3,…
What are the leading factors for using Spanish peer-to-peer mobile payment platform Bizum? The applied analysis of the UTAUT2 model
The main goal of this paper is to determine the underlying factors that drive the adoption of the Bizum mobile peer-to-peer payment system by users. It is empirically proven that factors included in the extended Unified Theory of Acceptance and Use of Technology (UTAUT2) model are precursors of the mobile payment adoption. The proposed model modifies the set of constructs by adding trust, security, and perceived risk. The sample consist of 334 Bi…
La comunicación visual en Instagram
El uso de los elementos visuales, como son las imágenes en la comunicación, agregan a una marca más que un simple texto. El objetivo principal de este trabajo es analizar la influencia que tienen los micro-influencers de moda en el comportamiento de sus seguidores a través de Instagram. La metodología está basada en un modelo de ecuaciones estructurales (SEM) para analizar la influencia que los micro-influencers tienen en la forma de interacciona…
La comunicación visual en Instagram
El uso de los elementos visuales, como son las imágenes en la comunicación, agregan a una marca más que un simple texto. El objetivo principal de este trabajo es analizar la influencia que tienen los micro-influencers de moda en el comportamiento de sus seguidores a través de Instagram. La metodología está basada en un modelo de ecuaciones estructurales (SEM) para analizar la influencia que los micro-influencers tienen en la forma de interacciona…
La comunicación visual en Instagram
El uso de los elementos visuales, como son las imágenes en la comunicación, agregan a una marca más que un simple texto. El objetivo principal de este trabajo es analizar la influencia que tienen los micro-influencers de moda en el comportamiento de sus seguidores a través de Instagram. La metodología está basada en un modelo de ecuaciones estructurales (SEM) para analizar la influencia que los micro-influencers tienen en la forma de interacciona…
What are the leading factors for using Spanish peer-to-peer mobile payment platform Bizum? The applied analysis of the UTAUT2 model
The main goal of this paper is to determine the underlying factors that drive the adoption of the Bizum mobile peer-to-peer payment system by users. It is empirically proven that factors included in the extended Unified Theory of Acceptance and Use of Technology (UTAUT2) model are precursors of the mobile payment adoption. The proposed model modifies the set of constructs by adding trust, security, and perceived risk. The sample consist of 334 Bi…
Empirical study of the Covid-19 social effects on gender and generations
Society management and the COVID-19 pandemic require continuous restatement and consolidation. Furthermore, the 2030 Agenda for Sustainable Development created by the United Nations establishes a set of 17 Sustainable Development Goals (SDGs) that meet the needs of the present without compromising the ability to meet the needs of future generations and where Goal 5 addresses gender equality as a central priority. The main aim of this paper is to …
Understanding the use of travel and restaurant platforms through the UTAUT2 model
Purpose Reservation of travel and leisure services through the digital environment has gained a growing role in society, influencing the revolution of the sector. It needs to be noted that there is a considerable lack of formal approaches to the identification of factors for the positive reception and use of these digital tools. For this reason, it is necessary to establish the main factors influencing the adoption and use of digital travel and r…
Hallin and Mancini
Since its publication in 2004, Hallin and Mancini’s model has become a pioneer in understanding the dynamics of media systems in different national contexts. Many studies related to politics that identify the patterns, trends, and variations used by communication systems in different countries and historical moments follow this seminal study to evaluate the formation of public opinion and the quality of democracy. For this article, we obtained 3,…
Digital Marketing and Social Media (3 works) · Political science (3 works) · Business (2 works) · Computer Science (2 works) · Expectancy theory (2 works) · Psychology (2 works) · Social influence (2 works) · Social Psychology (2 works) · Sociology (2 works) · Structural equation modeling (2 works)