Lourdes Sánchez Martín
Biographic Data
| ID | 6657051 |
|---|---|
| NAME | Lourdes Sánchez Martín |
| GIVEN NAMES | Lourdes Sánchez |
| FAMILY NAME | Martín |
| SIGNATURE | MARTIN L S |
| AFFILIATIONS | Universidad de Granada |
| ORCID | 0000-0002-3959-4980 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2013 |
| H-INDEX | 1 |
The «i-Generation» and its Interaction in Social Networks. An Analysis of Coca-Cola on Tuenti
Teenagers and young adults are increasingly using social networks as a means to interact and participate in constructing a multiple speech. Companies take direct options with followers in networks and use these virtual structures to approach their target. The purpose of this paper is to study, using empirical and observational methodology, how to build «Coca-Cola» brand image in «Tuenti», followed by the network over the public sector. Among othe…
Comunicación entre menores y marcas en las redes sociales
Social networks have allowed to establish a smooth, narrow between advertisers and users. On these platforms, consumers can declare followers and interact with brands, advertisers leverage the proactivity of users and thus increase the number of advertising impacts. Coca-Cola is one of the advertisers that have been known to establish in virtual communities, specifically the social network Tuenti. Combining the largest number of followers, Coca-C…
El complejo mundo de la interactividad
El objetivo de la presente investigación es discernir cómo debe plantearse un aprendizaje en nuevas tecnologías, en especial, en redes sociales. Para esto, se analizará la dinámica neurológica y psicológica de las emociones y cómo se desenvuelven en el ámbito de las redes sociales. La metodología que emplearemos será acudir a diversos estudios neurológicos y psicológicos actuales, en especial de Antonio Damasio, para analizar posteriormente qué s…
Comunicación entre menores y marcas en las redes sociales
Social networks have allowed to establish a smooth, narrow between advertisers and users. On these platforms, consumers can declare followers and interact with brands, advertisers leverage the proactivity of users and thus increase the number of advertising impacts. Coca-Cola is one of the advertisers that have been known to establish in virtual communities, specifically the social network Tuenti. Combining the largest number of followers, Coca-C…
El complejo mundo de la interactividad
El objetivo de la presente investigación es discernir cómo debe plantearse un aprendizaje en nuevas tecnologías, en especial, en redes sociales. Para esto, se analizará la dinámica neurológica y psicológica de las emociones y cómo se desenvuelven en el ámbito de las redes sociales. La metodología que emplearemos será acudir a diversos estudios neurológicos y psicológicos actuales, en especial de Antonio Damasio, para analizar posteriormente qué s…
Comunicación entre menores y marcas en las redes sociales
Social networks have allowed to establish a smooth, narrow between advertisers and users. On these platforms, consumers can declare followers and interact with brands, advertisers leverage the proactivity of users and thus increase the number of advertising impacts. Coca-Cola is one of the advertisers that have been known to establish in virtual communities, specifically the social network Tuenti. Combining the largest number of followers, Coca-C…
The «i-Generation» and its Interaction in Social Networks. An Analysis of Coca-Cola on Tuenti
Teenagers and young adults are increasingly using social networks as a means to interact and participate in constructing a multiple speech. Companies take direct options with followers in networks and use these virtual structures to approach their target. The purpose of this paper is to study, using empirical and observational methodology, how to build «Coca-Cola» brand image in «Tuenti», followed by the network over the public sector. Among othe…
Advertising (2 works) · Art (2 works) · Business (2 works) · Coca cola (2 works) · Communication and COVID-19 Impact (2 works) · Computer Science (2 works) · Media and Digital Communication (2 works) · Psychology (2 works) · Social media (2 works) · Social network (sociolinguistics (2 works)