Susana Fernández-Lores
Biographic Data
| ID | 6657079 |
|---|---|
| NAME | Susana Fernández-Lores |
| GIVEN NAMES | Susana |
| FAMILY NAME | Fernández-Lores |
| SIGNATURE | FERNÁNDEZ-LORES S |
| AFFILIATIONS | ESIC Business & Marketing School |
| ORCID | 0000-0002-1164-0703 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 5 |
| AUTHOR COUNT | 8 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1970 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
Eficacia del encuadre en campañas sociales: Una cuestión de género
Introducción: Durante los primeros meses de la pandemia por el COVID-19, las medidas de salud pública para reducir la transmisión del virus eran las únicas medidas que las instituciones sanitarias podían adoptar. Por ello, numerosas campañas de publicidad social fueron puestas en marcha con el fin de concienciar y promover su adopción. Propósito/objetivos: El objetivo del presente estudio es identificar el tipo de mensaje persuasivo que resulta m…
Driving traffic to the museum: The role of the digital communication tools
Factores de éxito en las webs de contenidos audiovisuales. Análisis cualitativo comparado
The evolution of technology and the digital empowerment of society have led to the proliferation of Audiovisual Content Webs (ACWs) where users can share information and experiences, along with other commercial resources. ACWs have led to significant changes in the way users can select and access audiovisual content. The design of these websites combines various features, including a user community, streamed content, ticket sales, and recommendat…
Vividness of news push notifications and users’ response
The influence of Online Ratings on Film Choice: Decision Making and Perceived Risk
Online users’ empowerment is an undeniable fact that has brought significant changes to the world of information. Society is becoming increasingly reliant on the online contributions shared by the users of social platforms. This paper focuses on the information provided by peers in movie-based online communities, in the form of numbers (ratings). Given the wide and varied offerings of films, the huge amount of information about each film and the …
Influencia social en las comunidades de cine: Filmaffinity como caso de estudio
Las comunidades de cine online son redes sociales que promueven la interacción entre usuarios interesados en la cinematografía. A través de las evaluaciones numéricas, los comentarios y las recomendaciones de las películas, se genera un contenido capaz de influir en la elección de los usuarios. A partir del caso Filmaffinity, la mayor comunidad de cine de habla hispana, este trabajo analiza la influencia social informacional que se ejerce en las …
University students and informational social networks: Total sceptics, dual moderates or pro-digitals
The goal of the present work is to analyze the use of social networks as a tool for social empowerment by Spanish university students, and their perception of the university as an institution that contributes to the formation of a critical and active citizenship, that provides them with the relevant digital competences. The literature review shows possible discrepancies regarding the effect of new forms of digital communication in empowering youn…
The influence of Online Ratings on Film Choice: Decision Making and Perceived Risk
Online users’ empowerment is an undeniable fact that has brought significant changes to the world of information. Society is becoming increasingly reliant on the online contributions shared by the users of social platforms. This paper focuses on the information provided by peers in movie-based online communities, in the form of numbers (ratings). Given the wide and varied offerings of films, the huge amount of information about each film and the …
University students and informational social networks: Total sceptics, dual moderates or pro-digitals
The goal of the present work is to analyze the use of social networks as a tool for social empowerment by Spanish university students, and their perception of the university as an institution that contributes to the formation of a critical and active citizenship, that provides them with the relevant digital competences. The literature review shows possible discrepancies regarding the effect of new forms of digital communication in empowering youn…
Influencia social en las comunidades de cine: Filmaffinity como caso de estudio
Las comunidades de cine online son redes sociales que promueven la interacción entre usuarios interesados en la cinematografía. A través de las evaluaciones numéricas, los comentarios y las recomendaciones de las películas, se genera un contenido capaz de influir en la elección de los usuarios. A partir del caso Filmaffinity, la mayor comunidad de cine de habla hispana, este trabajo analiza la influencia social informacional que se ejerce en las …
The influence of Online Ratings on Film Choice: Decision Making and Perceived Risk
Online users’ empowerment is an undeniable fact that has brought significant changes to the world of information. Society is becoming increasingly reliant on the online contributions shared by the users of social platforms. This paper focuses on the information provided by peers in movie-based online communities, in the form of numbers (ratings). Given the wide and varied offerings of films, the huge amount of information about each film and the …
University students and informational social networks: Total sceptics, dual moderates or pro-digitals
The goal of the present work is to analyze the use of social networks as a tool for social empowerment by Spanish university students, and their perception of the university as an institution that contributes to the formation of a critical and active citizenship, that provides them with the relevant digital competences. The literature review shows possible discrepancies regarding the effect of new forms of digital communication in empowering youn…
Influencia social en las comunidades de cine: Filmaffinity como caso de estudio
Las comunidades de cine online son redes sociales que promueven la interacción entre usuarios interesados en la cinematografía. A través de las evaluaciones numéricas, los comentarios y las recomendaciones de las películas, se genera un contenido capaz de influir en la elección de los usuarios. A partir del caso Filmaffinity, la mayor comunidad de cine de habla hispana, este trabajo analiza la influencia social informacional que se ejerce en las …
The influence of Online Ratings on Film Choice: Decision Making and Perceived Risk
Online users’ empowerment is an undeniable fact that has brought significant changes to the world of information. Society is becoming increasingly reliant on the online contributions shared by the users of social platforms. This paper focuses on the information provided by peers in movie-based online communities, in the form of numbers (ratings). Given the wide and varied offerings of films, the huge amount of information about each film and the …
Vividness of news push notifications and users’ response
Factores de éxito en las webs de contenidos audiovisuales. Análisis cualitativo comparado
The evolution of technology and the digital empowerment of society have led to the proliferation of Audiovisual Content Webs (ACWs) where users can share information and experiences, along with other commercial resources. ACWs have led to significant changes in the way users can select and access audiovisual content. The design of these websites combines various features, including a user community, streamed content, ticket sales, and recommendat…
Driving traffic to the museum: The role of the digital communication tools
Eficacia del encuadre en campañas sociales: Una cuestión de género
Introducción: Durante los primeros meses de la pandemia por el COVID-19, las medidas de salud pública para reducir la transmisión del virus eran las únicas medidas que las instituciones sanitarias podían adoptar. Por ello, numerosas campañas de publicidad social fueron puestas en marcha con el fin de concienciar y promover su adopción. Propósito/objetivos: El objetivo del presente estudio es identificar el tipo de mensaje persuasivo que resulta m…
Political science (5 works) · Empowerment (4 works) · Business (3 works) · Computer Science (3 works) · Perception (3 works) · Psychology (3 works) · Social Psychology (3 works) · World Wide Web (3 works) · Auditing, Earnings Management, Governance (2 works) · Communication and COVID-19 Impact (2 works)