Ileana Zeler
Biographic Data
| ID | 6657450 |
|---|---|
| NAME | Ileana Zeler |
| GIVEN NAMES | Ileana |
| FAMILY NAME | Zeler |
| SIGNATURE | ZELER I |
| AFFILIATIONS | Universitat Autonòma de Barcelona |
| ORCID | 0000-0002-5550-1000 |
| VERIFIED | Yes |
| TOTAL WORKS | 16 |
| TOTAL CITATIONS | 9 |
| AUTHOR COUNT | 16 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
YouTube debates on nuclear energy as ‘green’
This study investigates how YouTube videos represent and discuss the European Commission's decision to classify nuclear energy as 'green.' It aims to identify the main actors involved, examine their positions, and explore the key themes and arguments they use. The study employed a combination of content analysis to identify the actors and their stances, network analysis to map the interactions and connections between them, and discourse analysis …
Shaping the future
Purpose This study aims to provide a comprehensive analysis of how discursive practices shape the promotion of public relations undergraduate programmes in the context of market-driven UK higher education. Design/methodology/approach Research combines a descriptive analysis of the UK universities offering public relations undergraduate degrees and a critical discourse analysis of the online prospectus entries of 25 public relations undergraduate …
Relaciones públicas en tiempos de desinformación
El auge de la desinformación afecta la credibilidad y confianza en las organizaciones y representa un desafío crítico para las relaciones públicas. Este fenómeno se ha intensificado con la proliferación de las tecnologías digitales y las plataformas de comunicación masiva, que facilitan su rápida propagación. Para mitigar sus efectos negativos, las organizaciones deben implementar estrategias ágiles que incluyan la verificación de hechos, la tran…
Exploring Interactivity Strategies in Social Media Communications of Leading Universities
Social media has become an important tool for universities to implement strategies to promote, position and differentiate their brand identity, to establish and foster the communicative relationship with their stakeholders. This study explores the interactivity strategy developed in digital communication by 70 leading universities from Europe, the United States and Latin America. A specific quantitative methodology was designed to analyze the uni…
Nuclear Energy as a Sustainable Source? Examining Media Discourses Surrounding the EU-Complementary Delegated Act
This paper contributes to the understanding of media discourses surrounding the sustainability of nuclear energy, particularly within a crisis context. The study examines the implications of the adoption of the Complementary Delegated Act on EU taxonomy by the European Commission on July 6, 2022, which officially categorises nuclear energy as sustainable. Employing a critical discourse analysis (CDA) methodology, the research explores the discour…
Analysing effective social media communication in higher education institutions
This paper aims to analyse the institutional communication of universities on social media by conducting a content analysis of the communication strategy of 70 higher education institutions (in the United States, Europe and Latin America). The study focuses on three social networks (Facebook, LinkedIn and Twitter) and the analysis three dimensions of social media institutional communication: posting, interactivity and content. Findings reveal tha…
Does universities' posting strategy influence their social media engagement? An analysis of the top‐ranked higher education institutions in different countries
To ensure the widespread dissemination of information and to foster interaction and dialogue with users, higher education institutions need to develop an active profile on the social networks. This paper analyses the influence of universities' posting strategy on their followers' engagement (reaction, virality and conversation) by measuring the level of activity and type of presence on their social networks. A content analysis was conducted to an…
The Fluid and Disruptive Shape of Activism
This article analyses some socio-communicative aspects and implications of the hashtagged movement Fridays For Future on Twitter, which has a capacity for mobilization that extends beyond that of any previous non-governmental organization (NGO). It considers how the movement is organised and also the strategic communication dimension of Twitter activists as key agents. We also explore how social-communicative actions shape the public debate to br…
Analysis of universities’ integrated communication strategies on Twitter-X
This study offers a comprehensive approach to the evaluation of communication strategy in social networks, which contributes to the academic field by means of a specific analysis methodology, while guiding professionals in their management of digital communication. The key dimensions of universities’ general communication strategy (posting, interactivity and content strategies) on Twitter (now X) are evaluated in a holistic and integrated manner.…
Años De Producción Científica Sobre Comunicación Institucional De Las Universidades
El interés científico por la comunicación institucional de las universidades es cada vez más notable. Sin embargo, no se identifican investigaciones bibliométricas publicadas en revistas indexadas en Scopus y WOS, que permitan conocer el desarrollo de la producción científica en el ámbito. Así, este trabajo pretende realizar un primer análisis de la producción científica sobre la comunicación institucional de las universidades durante los últimos…
La estrategia aplicada a las relaciones públicas en el medio digital
Introducción: El propósito de este artículo es el de conocer si los departamentos de comunicación de las empresas españolas de mayor facturación planifican estratégicamente la actividad de relaciones públicas (RP) en el medio digital, cuál es la tipología y la función comunicativa de los planes que se diseñan y cuáles son las herramientas más utilizadas del ecosistema digital. Metodología: Para este cometido se cursó un cuestionario que fue envia…
Responsabilidad Social Corporativa y crisis sanitaria de la Covid-19
La Responsabilidad Social Corporativa (RSC) es considerada una actividad legitimadora para las organizaciones y un valor esencial para la reputación fundamentalmente en situaciones de crisis. Las redes sociales, especialmente Twitter, son herramientas beneficiosas para la comunicación de la RSC. Esta red social se considera la herramienta ideal para gestionar la comunicación durante las situaciones de crisis. Así, el objetivo principal de esta in…
Evaluating the use of Facebook among Mexican and global companies
Social networks have improved communications between organizations and their stakeholders. They enabled companies to adopt more active approaches as they could engage with users through digital media. This study aims to analyse whether companies operating in Mexico (hereafter called ‘Mexican companies’) and companies operating worldwide (hereafter called ‘global companies’) have an active presence on Facebook, and thus assess their level of parti…
Comunicación de la responsabilidad social empresarial de las empresas de América Latina en Facebook
El nuevo contexto organizacional en América Latina cambió la manera en que las empresas se relacionan con sus públicos. La responsabilidad social empresarial (RSE) puede ayudar a las empresas latinoamericanas a lograr mayor integración en el entorno social y fortalecer las relaciones con sus públicos. Las redes sociales, particularmente Facebook, pueden ser herramientas claves para la comunicación de las actividades de RSE, ya que contribuyen pos…
Comparing Facebook as an interactive communication tool for companies in LatAm and worldwide
Social networks have changed the communication rules between companies and their stakeholders. Facebook became an important tool of communication strategies to promote interaction and dialogue. The objective of this study is to analyze how companies in LatAm and worldwide are managing the interaction with their stakeholders on Facebook. For this paper, 159 corporate profiles and 32,760 posts were analyzed through the methodology of content analys…
Communicating corporate social responsibility issues on Facebook’s corporate fanpages of Latin American companies
The new organizational context in Latin America has changed the relationships between companies and stakeholders. Companies need to increase trust and transparency, and corporate social responsibility (CSR) communication can help Latin American companies become legitimated in the social environment by strengthening relationships with their stakeholders. This study analyzes how Latin American companies communicate their CSR activities to their sta…
Communicating corporate social responsibility issues on Facebook’s corporate fanpages of Latin American companies
The new organizational context in Latin America has changed the relationships between companies and stakeholders. Companies need to increase trust and transparency, and corporate social responsibility (CSR) communication can help Latin American companies become legitimated in the social environment by strengthening relationships with their stakeholders. This study analyzes how Latin American companies communicate their CSR activities to their sta…
Años De Producción Científica Sobre Comunicación Institucional De Las Universidades
El interés científico por la comunicación institucional de las universidades es cada vez más notable. Sin embargo, no se identifican investigaciones bibliométricas publicadas en revistas indexadas en Scopus y WOS, que permitan conocer el desarrollo de la producción científica en el ámbito. Así, este trabajo pretende realizar un primer análisis de la producción científica sobre la comunicación institucional de las universidades durante los últimos…
Evaluating the use of Facebook among Mexican and global companies
Social networks have improved communications between organizations and their stakeholders. They enabled companies to adopt more active approaches as they could engage with users through digital media. This study aims to analyse whether companies operating in Mexico (hereafter called ‘Mexican companies’) and companies operating worldwide (hereafter called ‘global companies’) have an active presence on Facebook, and thus assess their level of parti…
Comparing Facebook as an interactive communication tool for companies in LatAm and worldwide
Social networks have changed the communication rules between companies and their stakeholders. Facebook became an important tool of communication strategies to promote interaction and dialogue. The objective of this study is to analyze how companies in LatAm and worldwide are managing the interaction with their stakeholders on Facebook. For this paper, 159 corporate profiles and 32,760 posts were analyzed through the methodology of content analys…
Communicating corporate social responsibility issues on Facebook’s corporate fanpages of Latin American companies
The new organizational context in Latin America has changed the relationships between companies and stakeholders. Companies need to increase trust and transparency, and corporate social responsibility (CSR) communication can help Latin American companies become legitimated in the social environment by strengthening relationships with their stakeholders. This study analyzes how Latin American companies communicate their CSR activities to their sta…
Comunicación de la responsabilidad social empresarial de las empresas de América Latina en Facebook
El nuevo contexto organizacional en América Latina cambió la manera en que las empresas se relacionan con sus públicos. La responsabilidad social empresarial (RSE) puede ayudar a las empresas latinoamericanas a lograr mayor integración en el entorno social y fortalecer las relaciones con sus públicos. Las redes sociales, particularmente Facebook, pueden ser herramientas claves para la comunicación de las actividades de RSE, ya que contribuyen pos…
Comparing Facebook as an interactive communication tool for companies in LatAm and worldwide
Social networks have changed the communication rules between companies and their stakeholders. Facebook became an important tool of communication strategies to promote interaction and dialogue. The objective of this study is to analyze how companies in LatAm and worldwide are managing the interaction with their stakeholders on Facebook. For this paper, 159 corporate profiles and 32,760 posts were analyzed through the methodology of content analys…
La estrategia aplicada a las relaciones públicas en el medio digital
Introducción: El propósito de este artículo es el de conocer si los departamentos de comunicación de las empresas españolas de mayor facturación planifican estratégicamente la actividad de relaciones públicas (RP) en el medio digital, cuál es la tipología y la función comunicativa de los planes que se diseñan y cuáles son las herramientas más utilizadas del ecosistema digital. Metodología: Para este cometido se cursó un cuestionario que fue envia…
Responsabilidad Social Corporativa y crisis sanitaria de la Covid-19
La Responsabilidad Social Corporativa (RSC) es considerada una actividad legitimadora para las organizaciones y un valor esencial para la reputación fundamentalmente en situaciones de crisis. Las redes sociales, especialmente Twitter, son herramientas beneficiosas para la comunicación de la RSC. Esta red social se considera la herramienta ideal para gestionar la comunicación durante las situaciones de crisis. Así, el objetivo principal de esta in…
Evaluating the use of Facebook among Mexican and global companies
Social networks have improved communications between organizations and their stakeholders. They enabled companies to adopt more active approaches as they could engage with users through digital media. This study aims to analyse whether companies operating in Mexico (hereafter called ‘Mexican companies’) and companies operating worldwide (hereafter called ‘global companies’) have an active presence on Facebook, and thus assess their level of parti…
Analysing effective social media communication in higher education institutions
This paper aims to analyse the institutional communication of universities on social media by conducting a content analysis of the communication strategy of 70 higher education institutions (in the United States, Europe and Latin America). The study focuses on three social networks (Facebook, LinkedIn and Twitter) and the analysis three dimensions of social media institutional communication: posting, interactivity and content. Findings reveal tha…
Does universities' posting strategy influence their social media engagement? An analysis of the top‐ranked higher education institutions in different countries
To ensure the widespread dissemination of information and to foster interaction and dialogue with users, higher education institutions need to develop an active profile on the social networks. This paper analyses the influence of universities' posting strategy on their followers' engagement (reaction, virality and conversation) by measuring the level of activity and type of presence on their social networks. A content analysis was conducted to an…
The Fluid and Disruptive Shape of Activism
This article analyses some socio-communicative aspects and implications of the hashtagged movement Fridays For Future on Twitter, which has a capacity for mobilization that extends beyond that of any previous non-governmental organization (NGO). It considers how the movement is organised and also the strategic communication dimension of Twitter activists as key agents. We also explore how social-communicative actions shape the public debate to br…
Analysis of universities’ integrated communication strategies on Twitter-X
This study offers a comprehensive approach to the evaluation of communication strategy in social networks, which contributes to the academic field by means of a specific analysis methodology, while guiding professionals in their management of digital communication. The key dimensions of universities’ general communication strategy (posting, interactivity and content strategies) on Twitter (now X) are evaluated in a holistic and integrated manner.…
Años De Producción Científica Sobre Comunicación Institucional De Las Universidades
El interés científico por la comunicación institucional de las universidades es cada vez más notable. Sin embargo, no se identifican investigaciones bibliométricas publicadas en revistas indexadas en Scopus y WOS, que permitan conocer el desarrollo de la producción científica en el ámbito. Así, este trabajo pretende realizar un primer análisis de la producción científica sobre la comunicación institucional de las universidades durante los últimos…
Exploring Interactivity Strategies in Social Media Communications of Leading Universities
Social media has become an important tool for universities to implement strategies to promote, position and differentiate their brand identity, to establish and foster the communicative relationship with their stakeholders. This study explores the interactivity strategy developed in digital communication by 70 leading universities from Europe, the United States and Latin America. A specific quantitative methodology was designed to analyze the uni…
Nuclear Energy as a Sustainable Source? Examining Media Discourses Surrounding the EU-Complementary Delegated Act
This paper contributes to the understanding of media discourses surrounding the sustainability of nuclear energy, particularly within a crisis context. The study examines the implications of the adoption of the Complementary Delegated Act on EU taxonomy by the European Commission on July 6, 2022, which officially categorises nuclear energy as sustainable. Employing a critical discourse analysis (CDA) methodology, the research explores the discour…
Shaping the future
Purpose This study aims to provide a comprehensive analysis of how discursive practices shape the promotion of public relations undergraduate programmes in the context of market-driven UK higher education. Design/methodology/approach Research combines a descriptive analysis of the UK universities offering public relations undergraduate degrees and a critical discourse analysis of the online prospectus entries of 25 public relations undergraduate …
Relaciones públicas en tiempos de desinformación
El auge de la desinformación afecta la credibilidad y confianza en las organizaciones y representa un desafío crítico para las relaciones públicas. Este fenómeno se ha intensificado con la proliferación de las tecnologías digitales y las plataformas de comunicación masiva, que facilitan su rápida propagación. Para mitigar sus efectos negativos, las organizaciones deben implementar estrategias ágiles que incluyan la verificación de hechos, la tran…
YouTube debates on nuclear energy as ‘green’
This study investigates how YouTube videos represent and discuss the European Commission's decision to classify nuclear energy as 'green.' It aims to identify the main actors involved, examine their positions, and explore the key themes and arguments they use. The study employed a combination of content analysis to identify the actors and their stances, network analysis to map the interactions and connections between them, and discourse analysis …
Political science (15 works) · Public Relations and Crisis Communication (11 works) · Public relations (9 works) · Communication and COVID-19 Impact (8 works) · Sociology (8 works) · Business (6 works) · Digital Marketing and Social Media (6 works) · Computer Science (5 works) · Social media (5 works) · Content analysis (4 works)