Alexia de-la-Morena-Gómez
Biographic Data
| ID | 6658657 |
|---|---|
| NAME | Alexia de-la-Morena-Gómez |
| GIVEN NAMES | Alexia |
| FAMILY NAME | de-la-Morena-Gómez |
| SIGNATURE | DE-LA-MORENA-GÓMEZ A |
| ORCID | 0000-0003-4365-5480 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2017 |
| H-INDEX | 1 |
Evaluation of emotional responses to television advertising through neuromarketing
Since the last century, we have witnessed a steady evolution of advertising techniques in an effort to adapt to the new social context in the market. As a strategic resource, Neuroscience brings a new perspective by allowing you to explore those difficult or verbally unconscious motives behind consumer behaviours. The present work aims to discover the relationship between the emotions induced in audiovisual advertising messages and their impact o…
Evaluation of emotional responses to television advertising through neuromarketing
Since the last century, we have witnessed a steady evolution of advertising techniques in an effort to adapt to the new social context in the market. As a strategic resource, Neuroscience brings a new perspective by allowing you to explore those difficult or verbally unconscious motives behind consumer behaviours. The present work aims to discover the relationship between the emotions induced in audiovisual advertising messages and their impact o…
Evaluation of emotional responses to television advertising through neuromarketing
Since the last century, we have witnessed a steady evolution of advertising techniques in an effort to adapt to the new social context in the market. As a strategic resource, Neuroscience brings a new perspective by allowing you to explore those difficult or verbally unconscious motives behind consumer behaviours. The present work aims to discover the relationship between the emotions induced in audiovisual advertising messages and their impact o…
Advertising (1 work) · Anger (1 work) · Artificial Intelligence (1 work) · Computer Science (1 work) · Context (archaeology (1 work) · Disgust (1 work) · History (1 work) · History (1 work) · Neural and Behavioral Psychology Studies (1 work) · Neuromarketing (1 work)