María Gutiérrez-Salcedo
Biographic Data
| ID | 6658746 |
|---|---|
| NAME | María Gutiérrez-Salcedo |
| GIVEN NAMES | María |
| FAMILY NAME | Gutiérrez-Salcedo |
| SIGNATURE | GUTIÉRREZ-SALCEDO M |
| AFFILIATIONS | Universidad de Jaén |
| ORCID | 0000-0002-8874-8069 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 11 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 1 |
Exploring consumer non-knowledge in the agrifood context and its effects on behaviour
Purpose Consumer knowledge has been one of the most studied variables in marketing due to its strong influence on consumer behaviour. Knowledge level has traditionally been measured through objective knowledge and the number of correct answers in a battery of items about product characteristics. The authors argue that this analysis could be complemented with other information, that is, the structure of non-knowledge. The main objective of this wo…
A science mapping analysis of ‘Communication’ WoS subject category (1980-2013)
Communication Research field has an extraordinary growth pattern, indeed bigger than other research fields. In order to extract knowledge from such amount, intelligent techniques are needed. In such a way, using bibliometric techniques, the evolution of the conceptual, social and intellectual aspects of this research field could be analysed, and hence, understood. Although the communication research field has been widely analysed using bibliometr…
Years at Knowledge-Based Systems: A bibliometric analysis
A science mapping analysis of ‘Communication’ WoS subject category (1980-2013)
Communication Research field has an extraordinary growth pattern, indeed bigger than other research fields. In order to extract knowledge from such amount, intelligent techniques are needed. In such a way, using bibliometric techniques, the evolution of the conceptual, social and intellectual aspects of this research field could be analysed, and hence, understood. Although the communication research field has been widely analysed using bibliometr…
Years at Knowledge-Based Systems: A bibliometric analysis
A science mapping analysis of ‘Communication’ WoS subject category (1980-2013)
Communication Research field has an extraordinary growth pattern, indeed bigger than other research fields. In order to extract knowledge from such amount, intelligent techniques are needed. In such a way, using bibliometric techniques, the evolution of the conceptual, social and intellectual aspects of this research field could be analysed, and hence, understood. Although the communication research field has been widely analysed using bibliometr…
Exploring consumer non-knowledge in the agrifood context and its effects on behaviour
Purpose Consumer knowledge has been one of the most studied variables in marketing due to its strong influence on consumer behaviour. Knowledge level has traditionally been measured through objective knowledge and the number of correct answers in a battery of items about product characteristics. The authors argue that this analysis could be complemented with other information, that is, the structure of non-knowledge. The main objective of this wo…
Computer Science (2 works) · Data science (2 works) · Library science (2 works) · Political science (2 works) · Psychology (2 works) · Advertising and Communication Studies (1 works) · Bibliometrics (1 works) · Business (1 works) · Cognitive psychology (1 works) · Communication and COVID-19 Impact (1 works)