Eva Marina Reinares Lara
Biographic Data
| ID | 6660090 |
|---|---|
| NAME | Eva Marina Reinares Lara |
| GIVEN NAMES | Eva Marina Reinares |
| FAMILY NAME | Lara |
| SIGNATURE | LARA E M R |
| AFFILIATIONS | Universidad Rey Juan Carlos |
| ORCID | 0000-0002-5320-9268 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 7 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1996 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 1 |
The mobile-assisted showroomer’s dilemma
Intensive in-store use of smartphones has driven ethically questionable behaviors with significant economic repercussions for the survival of brick-and-mortar retailers. The mobile-assisted showroomer’s dilemma refers to the dilemma such shoppers experience at the moment of decision in a brick-and-mortar store, when they are holding an item in their hands, check their phone, and hesitate between buying it (a) at the physical store (loyal behavior…
Mobile-assisted showrooming behavior and the (r)evolution of retail
The intensive use of smartphones at physical stores has given rise to an increasingly common behavior among omnichannel consumers known as mobile-assisted showrooming (MAS). One of the technologies with the greatest capacity to engage MAS consumers at brick-and-mortar stores is mobile augmented reality (MAR). Studying this combination of customer technology (smartphone) and store technology (MAR) is thus key to reviving physical retail. In this c…
The role of cultural identity in acceptance of wine innovations in wine regions
Purpose Wine culture is an increasingly important reality for the development of wine regions that can foster a sense of cultural identity (CI). With the aim of guiding marketing in the wine market and segmenting demand, this study aims to introduce the moderating role of wine-related cultural identity (WCI) in a Cognitive-Affective-Normative (CAN) model to explain purchase intention for innovations. Design/methodology/approach This quantitative …
Modelling the role of anticipated emotions in blood donor behaviour
Knowing the Blood Nondonor to Activate Behaviour
This work is aimed at further developing the study of blood nondonor behaviour through a joint analysis of sociodemographic characteristics, psychological and physical barriers, impure altruism and anticipated emotions, as predictors of intention to donate. To that end, a step-by-step hierarchical regression analysis was applied on a sample of 2383 Spanish nondonors. The study’s results confirm the influence of traditional variables (sociodemogra…
Formatos de publicidad no convencional en televisión versus spots
Las cifras de inversión publicitaria y audiencia indican el continuo liderazgo de la televisión como medio masivo. Sin embargo problemas como el zapping, la saturación publicitaria o la fragmentación de audiencias cuestionan su eficacia como medio de comunicación comercial. Este contexto ha propiciado el desarrollo de formatos de publicidad no convencional en televisión. Con el objetivo de proporcionar las necesarias evidencias empíricas se anali…
Research on tourist demand in Spain
This paper analyzes the evolution of research undertaken in the last 35 years on tourist demand in Spain. The research considered has been classified into three fields with their own specific touristic characteristics; research projects that have been oriented toward the study of demand as a whole, those that study the origin of demand in specific zones and destinations and thirdly, those that address the demand of concrete tourist products and s…
Research on tourist demand in Spain
This paper analyzes the evolution of research undertaken in the last 35 years on tourist demand in Spain. The research considered has been classified into three fields with their own specific touristic characteristics; research projects that have been oriented toward the study of demand as a whole, those that study the origin of demand in specific zones and destinations and thirdly, those that address the demand of concrete tourist products and s…
Formatos de publicidad no convencional en televisión versus spots
Las cifras de inversión publicitaria y audiencia indican el continuo liderazgo de la televisión como medio masivo. Sin embargo problemas como el zapping, la saturación publicitaria o la fragmentación de audiencias cuestionan su eficacia como medio de comunicación comercial. Este contexto ha propiciado el desarrollo de formatos de publicidad no convencional en televisión. Con el objetivo de proporcionar las necesarias evidencias empíricas se anali…
Knowing the Blood Nondonor to Activate Behaviour
This work is aimed at further developing the study of blood nondonor behaviour through a joint analysis of sociodemographic characteristics, psychological and physical barriers, impure altruism and anticipated emotions, as predictors of intention to donate. To that end, a step-by-step hierarchical regression analysis was applied on a sample of 2383 Spanish nondonors. The study’s results confirm the influence of traditional variables (sociodemogra…
Modelling the role of anticipated emotions in blood donor behaviour
The mobile-assisted showroomer’s dilemma
Intensive in-store use of smartphones has driven ethically questionable behaviors with significant economic repercussions for the survival of brick-and-mortar retailers. The mobile-assisted showroomer’s dilemma refers to the dilemma such shoppers experience at the moment of decision in a brick-and-mortar store, when they are holding an item in their hands, check their phone, and hesitate between buying it (a) at the physical store (loyal behavior…
Mobile-assisted showrooming behavior and the (r)evolution of retail
The intensive use of smartphones at physical stores has given rise to an increasingly common behavior among omnichannel consumers known as mobile-assisted showrooming (MAS). One of the technologies with the greatest capacity to engage MAS consumers at brick-and-mortar stores is mobile augmented reality (MAR). Studying this combination of customer technology (smartphone) and store technology (MAR) is thus key to reviving physical retail. In this c…
The role of cultural identity in acceptance of wine innovations in wine regions
Purpose Wine culture is an increasingly important reality for the development of wine regions that can foster a sense of cultural identity (CI). With the aim of guiding marketing in the wine market and segmenting demand, this study aims to introduce the moderating role of wine-related cultural identity (WCI) in a Cognitive-Affective-Normative (CAN) model to explain purchase intention for innovations. Design/methodology/approach This quantitative …
Business (4 works) · Marketing (4 works) · Political science (4 works) · Psychology (4 works) · Social Psychology (4 works) · Digital Marketing and Social Media (3 works) · Mathematics (3 works) · Advertising (2 works) · Art (2 works) · Blood donation and transfusion practices (2 works)