Ana Segura Anaya
Biographic Data
| ID | 6660125 |
|---|---|
| NAME | Ana Segura Anaya |
| GIVEN NAMES | Ana Segura |
| FAMILY NAME | Anaya |
| SIGNATURE | ANAYA A S |
| AFFILIATIONS | Universidad de Zaragoza |
| ORCID | 0000-0003-0332-9445 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 0 |
El humor en la publicidad radiofónica. La marca de la Cadena SER a través de las promos de Ortega
In times of reinvention, the need to find new ways to relate to their audiences is in radio stations. In this context of increasing advertising creativity in the audiovisual sector, humour carried to the absurd and irony are some of the resources detected with the SER Network has decided to promote itself. In last months of 2019, it has done so through the voice of Juan Carlos Ortega, comedian and presenter of the SER program “Las Noches de Orteg…
Nuevas formas de comunicación de la radio
La evolución de la radio en los últimos años ha derivado en una creciente presencia y utilización de las redes sociales como canal de comunicación con sus audiencias y la aparición de nuevas narrativas. Esta investigación explora el tratamiento que las cuatro principales cadenas radiofónicas españolas -SER, COPE, Onda Cero y Radio Nacional de España- realizaron en Instagram durante la investidura de Pedro Sánchez como presidente del Gobierno de E…
La calidad como valor añadido determinante en el consumo de contenidos informativos de pago en internet
Paid-for information content has become a major concern among media looking for a suitable business model on the internet. The “totally-free” perception presumed by a significant number of users, the sharp drop in advertising revenues and the entry into the market of new agents such as social media, demand a reflection about that added value which shall prove decisive to foster an inclination towards paid content. The present research work analys…
Radios universitarias y redes sociales
The university radio is experiencing a golden age due to lower costs of production and worldwide distribution that allows the Network Increasingly broadcasters who opt for the broadcast via the Internet, while supplying the social networks as adjuncts to promote their programs and dissemination of information. This article aims to determine, through a survey of their directors, the use made of the educational radio networks and what their managem…
No prominent works on this page.
Radios universitarias y redes sociales
The university radio is experiencing a golden age due to lower costs of production and worldwide distribution that allows the Network Increasingly broadcasters who opt for the broadcast via the Internet, while supplying the social networks as adjuncts to promote their programs and dissemination of information. This article aims to determine, through a survey of their directors, the use made of the educational radio networks and what their managem…
La calidad como valor añadido determinante en el consumo de contenidos informativos de pago en internet
Paid-for information content has become a major concern among media looking for a suitable business model on the internet. The “totally-free” perception presumed by a significant number of users, the sharp drop in advertising revenues and the entry into the market of new agents such as social media, demand a reflection about that added value which shall prove decisive to foster an inclination towards paid content. The present research work analys…
El humor en la publicidad radiofónica. La marca de la Cadena SER a través de las promos de Ortega
In times of reinvention, the need to find new ways to relate to their audiences is in radio stations. In this context of increasing advertising creativity in the audiovisual sector, humour carried to the absurd and irony are some of the resources detected with the SER Network has decided to promote itself. In last months of 2019, it has done so through the voice of Juan Carlos Ortega, comedian and presenter of the SER program “Las Noches de Orteg…
Nuevas formas de comunicación de la radio
La evolución de la radio en los últimos años ha derivado en una creciente presencia y utilización de las redes sociales como canal de comunicación con sus audiencias y la aparición de nuevas narrativas. Esta investigación explora el tratamiento que las cuatro principales cadenas radiofónicas españolas -SER, COPE, Onda Cero y Radio Nacional de España- realizaron en Instagram durante la investidura de Pedro Sánchez como presidente del Gobierno de E…
Political science (3 works) · Radio, Podcasts, and Digital Media (3 works) · Advertising (2 works) · Art (2 works) · Business (2 works) · Computer Science (2 works) · Law (2 works) · Media and Digital Communication (2 works) · Psychology (2 works) · Sociology (2 works)