Marina Arteaga-Peñafiel
Biographic Data
| ID | 6662018 |
|---|---|
| NAME | Marina Arteaga-Peñafiel |
| GIVEN NAMES | Marina |
| FAMILY NAME | Arteaga-Peñafiel |
| SIGNATURE | ARTEAGA-PEÑAFIEL M |
| AFFILIATIONS | Facultad de Ingeniería Química, Universidad de Guayaquil, Guayaquil, Ecuador |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 0 |
Motivation and segmentation of gastronomic events
The objective of this study is to identify the different segments of tourists that attend the ‘Festival of the Red Crab' in Ecuador and the motivational dimensions of each segment. Two hundred surveys were collected from those attending the gastronomic event, and these data were analyzed using factor analysis and K-means non-hierarchical clustering. The results of this leisure event show six motivational dimensions: ‘escape/event novelty', ‘socia…
No prominent works on this page.
Motivation and segmentation of gastronomic events
The objective of this study is to identify the different segments of tourists that attend the ‘Festival of the Red Crab' in Ecuador and the motivational dimensions of each segment. Two hundred surveys were collected from those attending the gastronomic event, and these data were analyzed using factor analysis and K-means non-hierarchical clustering. The results of this leisure event show six motivational dimensions: ‘escape/event novelty', ‘socia…
Advertising (1 work) · Business (1 work) · Culinary Culture and Tourism (1 work) · Event (particle physics (1 work) · Gastronomy (1 work) · Geography (1 work) · Market segmentation (1 work) · Marketing (1 work) · Novelty (1 work) · Psychology (1 work)