Nor Asiah Omar
Biographic Data
| ID | 6662848 |
|---|---|
| NAME | Nor Asiah Omar |
| GIVEN NAMES | Nor Asiah |
| FAMILY NAME | Omar |
| SIGNATURE | OMAR N A |
| AFFILIATIONS | National University of Malaysia |
| ORCID | 0000-0003-2599-7727 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 8 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Negative and positive antecedents of intention to resume hotel consumption in new normal settings in Malaysia: Insight from three psychological theories
Purpose Applying three psychological theories, this study aims to attempt to investigate the role of consumer psychology, specifically the factors of trust in vaccination, threat severity, fear, anxiety, risk and hygiene, and safety, on intention to resume hotel consumption. The authors also tested the mediation effect of anxiety among psychological constructs: perceived threat, fear and risk with the intention to resume hotel consumption. Design…
The effect of greenwashing on green purchase intention: Perceived betrayal as a mediator and brand loyalty as a moderator
Building upon the cognition-affect-behavior model, this research aims to investigate the effect of greenwashing on consumers purchase intentions by testing the mediating effect of perceived betrayal and the moderating effect of brand loyalty. Data was collected through a questionnaire from 339 Chinese consumers involved in the fashion industry. AMOS 24 was employed to test the fitness of the proposed model, and the proposed hypotheses were tested…
Systematic Literature Review on the Factors Affecting the Well-Being of Entrepreneurs in Malaysian SMEs
Well-being and mental health can impact life and job satisfaction. Additionally, well-being is also associated with productivity and is becoming a concern in the growth of SMEs in Malaysia. This research aimed to explore the factors that affect the well-being of entrepreneurs in Malaysian SMEs. A systematic literature review was conducted in which research papers published from 2014 to 2021 were included. After the full-text screening, 25 article…
People’s Perceptions and Coping Strategies During the Covid-19 Pandemic: A Phenomenological-Longitudinal Study in Bangladesh
By emphasizing the Terror Management Theory, this study investigated the participants' perceptions, psychological experiences, coping strategies, and behavioral changes during the pandemic in Bangladesh in two phases: first, after the pandemic's immediate outbreak, and second, after 3 months of the pandemic (daily infection cases were very high). To perform the research, an empirical-phenomenological method was used. Findings indicate that at the…
Can Corporate Ethics Programs Reduce Unethical Behavior? Threat Appraisal or Coping Appraisal
Branding Strategies for Influencing Voter Citizenship Behavior in Indonesia: The Moderating Role of Psychological Contract Violation
The association of political brand relationship management and voters’ citizenship behavior is a relatively new concept in political marketing research. The relationship between voters and political parties is more complicated in modern times, due to both the sophisticated trends of the current political scenario and voters’ high expectations. This study investigates how political brand identification, political brand relationship investment, pol…
Susceptibility to Interpersonal Influence Among Young Adult Muslims
Consumer susceptibility to interpersonal influence is a general trait that varies across persons and affects a number of consumer behaviour. This study assessed the similarities and differences in terms of consumer susceptibility to interpersonal influence between young adult Muslim living in a Muslim country (i.e. Malaysia) and non-Muslim country (i.e. Britain). To investigate the differences in susceptibility to interpersonal influence between …
The Influence of Self-Efficacy, Motivation, and Independence on Students’ Entrepreneurial Intentions
Entrepreneurship education has been implemented in higher institutions in order to give exposure and develop students’ skills and interest in business. Although entrepreneurship course is taught in many universities, researchers are still arguing whether entrepreneurship education is related to the intention to start a business. This study investigated the impact of self-efficacy, independence, and motivation on entrepreneurial intentions among u…
Branding Strategies for Influencing Voter Citizenship Behavior in Indonesia: The Moderating Role of Psychological Contract Violation
The association of political brand relationship management and voters’ citizenship behavior is a relatively new concept in political marketing research. The relationship between voters and political parties is more complicated in modern times, due to both the sophisticated trends of the current political scenario and voters’ high expectations. This study investigates how political brand identification, political brand relationship investment, pol…
Susceptibility to Interpersonal Influence Among Young Adult Muslims
Consumer susceptibility to interpersonal influence is a general trait that varies across persons and affects a number of consumer behaviour. This study assessed the similarities and differences in terms of consumer susceptibility to interpersonal influence between young adult Muslim living in a Muslim country (i.e. Malaysia) and non-Muslim country (i.e. Britain). To investigate the differences in susceptibility to interpersonal influence between …
The Influence of Self-Efficacy, Motivation, and Independence on Students’ Entrepreneurial Intentions
Entrepreneurship education has been implemented in higher institutions in order to give exposure and develop students’ skills and interest in business. Although entrepreneurship course is taught in many universities, researchers are still arguing whether entrepreneurship education is related to the intention to start a business. This study investigated the impact of self-efficacy, independence, and motivation on entrepreneurial intentions among u…
Branding Strategies for Influencing Voter Citizenship Behavior in Indonesia: The Moderating Role of Psychological Contract Violation
The association of political brand relationship management and voters’ citizenship behavior is a relatively new concept in political marketing research. The relationship between voters and political parties is more complicated in modern times, due to both the sophisticated trends of the current political scenario and voters’ high expectations. This study investigates how political brand identification, political brand relationship investment, pol…
Can Corporate Ethics Programs Reduce Unethical Behavior? Threat Appraisal or Coping Appraisal
Systematic Literature Review on the Factors Affecting the Well-Being of Entrepreneurs in Malaysian SMEs
Well-being and mental health can impact life and job satisfaction. Additionally, well-being is also associated with productivity and is becoming a concern in the growth of SMEs in Malaysia. This research aimed to explore the factors that affect the well-being of entrepreneurs in Malaysian SMEs. A systematic literature review was conducted in which research papers published from 2014 to 2021 were included. After the full-text screening, 25 article…
People’s Perceptions and Coping Strategies During the Covid-19 Pandemic: A Phenomenological-Longitudinal Study in Bangladesh
By emphasizing the Terror Management Theory, this study investigated the participants' perceptions, psychological experiences, coping strategies, and behavioral changes during the pandemic in Bangladesh in two phases: first, after the pandemic's immediate outbreak, and second, after 3 months of the pandemic (daily infection cases were very high). To perform the research, an empirical-phenomenological method was used. Findings indicate that at the…
The effect of greenwashing on green purchase intention: Perceived betrayal as a mediator and brand loyalty as a moderator
Building upon the cognition-affect-behavior model, this research aims to investigate the effect of greenwashing on consumers purchase intentions by testing the mediating effect of perceived betrayal and the moderating effect of brand loyalty. Data was collected through a questionnaire from 339 Chinese consumers involved in the fashion industry. AMOS 24 was employed to test the fitness of the proposed model, and the proposed hypotheses were tested…
Negative and positive antecedents of intention to resume hotel consumption in new normal settings in Malaysia: Insight from three psychological theories
Purpose Applying three psychological theories, this study aims to attempt to investigate the role of consumer psychology, specifically the factors of trust in vaccination, threat severity, fear, anxiety, risk and hygiene, and safety, on intention to resume hotel consumption. The authors also tested the mediation effect of anxiety among psychological constructs: perceived threat, fear and risk with the intention to resume hotel consumption. Design…
Psychology (7 works) · Social Psychology (6 works) · Political science (4 works) · Business (3 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Marketing (3 works) · Sociology (3 works) · Clinical Psychology (2 works) · Digital Marketing and Social Media (2 works) · Economics (2 works)