Widya Paramita
Biographic Data
| ID | 6663072 |
|---|---|
| NAME | Widya Paramita |
| GIVEN NAMES | Widya |
| FAMILY NAME | Paramita |
| SIGNATURE | PARAMITA W |
| AFFILIATIONS | Universitas Gadjah Mada |
| ORCID | 0000-0002-8432-1586 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
What’s in a (First) Name? Personized Advertising Messages Enhance Consumer Perceived Ethicality
Despite the significance of consumer perceived ethicality (CPE) in the current business world, it remains unclear how companies can foster CPE among consumers. The present research investigates the potential of personizing a stakeholder (e.g., an employee or a supplier) by incorporating the person’s first name in advertising messages. Across four experimental studies, this research shows how personized advertising messages can increase CPE when c…
The interactive effects of moral identity and humor on advertising evaluations
Despite the potential of humour in increasing positive marketing outcomes, some consumers may negatively evaluate humour in advertising. This is because even though consumers perceive a humorous advertisement as funny, such content can also elicit negative emotions. Extending the literature in this area, the present research explores how consumers with high (vs. low) levels of moral identity react more negatively to a humorous advertisement. Furt…
The benefits and pitfalls of humblebragging in social media advertising
While consumers seem to perceive humblebragging as an effective self-presentation strategy that allows them to subtly promote their positive aspects, some humblebragging practices have invited negative reactions in social media. Indeed, prior research suggests that humblebragging elicits negative responses and, hence, is less preferable than straightforward bragging. The present research seeks to examine the conditions under which humblebragging …
The Role of Authentic (vs. Hubristic) Pride in Leveraging the Effectiveness of Cost Transparency
Resilience and Turnover Intention
This study investigates the impact of mindful and empathetic leadership on resilience and turnover intention, with self-regulation as a mediating variable. A quantitative survey was administered to 188 nurses dealing with COVID-19’s patients in Indonesia. Data were analyzed using Process v3.5 Andrew F. Hayes in SPSS. This study revealed that mindful leadership reduces turnover intention, and empathetic leadership increases resilience, while mindf…
Analyzing Fundamental Factorsof Indonesians’ Skin Color Preference
L’Oreal research results shows that majority Indonesian women believe that they have dark complexion skin and expressed the desires to have brighter one. Support by the fact that whitening products’ sales is growing significantly year to year; it is interesting to analyze the underlying factors that motivate individuals to pursue having brighter skin complexion. Researcher employed Zaltman Metaphor Elicitation Technique as qualitative method reve…
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Analyzing Fundamental Factorsof Indonesians’ Skin Color Preference
L’Oreal research results shows that majority Indonesian women believe that they have dark complexion skin and expressed the desires to have brighter one. Support by the fact that whitening products’ sales is growing significantly year to year; it is interesting to analyze the underlying factors that motivate individuals to pursue having brighter skin complexion. Researcher employed Zaltman Metaphor Elicitation Technique as qualitative method reve…
The benefits and pitfalls of humblebragging in social media advertising
While consumers seem to perceive humblebragging as an effective self-presentation strategy that allows them to subtly promote their positive aspects, some humblebragging practices have invited negative reactions in social media. Indeed, prior research suggests that humblebragging elicits negative responses and, hence, is less preferable than straightforward bragging. The present research seeks to examine the conditions under which humblebragging …
The Role of Authentic (vs. Hubristic) Pride in Leveraging the Effectiveness of Cost Transparency
Resilience and Turnover Intention
This study investigates the impact of mindful and empathetic leadership on resilience and turnover intention, with self-regulation as a mediating variable. A quantitative survey was administered to 188 nurses dealing with COVID-19’s patients in Indonesia. Data were analyzed using Process v3.5 Andrew F. Hayes in SPSS. This study revealed that mindful leadership reduces turnover intention, and empathetic leadership increases resilience, while mindf…
The interactive effects of moral identity and humor on advertising evaluations
Despite the potential of humour in increasing positive marketing outcomes, some consumers may negatively evaluate humour in advertising. This is because even though consumers perceive a humorous advertisement as funny, such content can also elicit negative emotions. Extending the literature in this area, the present research explores how consumers with high (vs. low) levels of moral identity react more negatively to a humorous advertisement. Furt…
What’s in a (First) Name? Personized Advertising Messages Enhance Consumer Perceived Ethicality
Despite the significance of consumer perceived ethicality (CPE) in the current business world, it remains unclear how companies can foster CPE among consumers. The present research investigates the potential of personizing a stakeholder (e.g., an employee or a supplier) by incorporating the person’s first name in advertising messages. Across four experimental studies, this research shows how personized advertising messages can increase CPE when c…
Psychology (6 works) · Social Psychology (5 works) · Business (4 works) · Advertising (3 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Marketing (3 works) · Computer Science (2 works) · Humor Studies and Applications (2 works) · Political science (2 works) · Psychology of Moral and Emotional Judgment (2 works)