Chun Wah Lee
Biographic Data
| ID | 6664663 |
|---|---|
| NAME | Chun Wah Lee |
| GIVEN NAMES | Chun Wah |
| FAMILY NAME | Lee |
| SIGNATURE | LEE C W |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2003 |
| LATEST PUBLICATION YEAR | 2003 |
| H-INDEX | 1 |
A Study of Singapore's English Channel Television Commercials and Sex-Role Stereotypes
The stereotyping of females and their use as sex objects in advertisements has been a hot topic of research. Advertisers tend to use women as ‘decorative’ items in various promotional strategies. This study focuses on the nature of female stereotyping in Singapore's television industry. A content analysis of one working week of television commercials was conducted on Singapore's English language channel. The coding technique was derived from work…
A Study of Singapore's English Channel Television Commercials and Sex-Role Stereotypes
The stereotyping of females and their use as sex objects in advertisements has been a hot topic of research. Advertisers tend to use women as ‘decorative’ items in various promotional strategies. This study focuses on the nature of female stereotyping in Singapore's television industry. A content analysis of one working week of television commercials was conducted on Singapore's English language channel. The coding technique was derived from work…
A Study of Singapore's English Channel Television Commercials and Sex-Role Stereotypes
The stereotyping of females and their use as sex objects in advertisements has been a hot topic of research. Advertisers tend to use women as ‘decorative’ items in various promotional strategies. This study focuses on the nature of female stereotyping in Singapore's television industry. A content analysis of one working week of television commercials was conducted on Singapore's English language channel. The coding technique was derived from work…
Advertising (1 work) · Beauty (1 work) · Business (1 work) · Channel (broadcasting (1 work) · Coding (social sciences (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Content analysis (1 work) · Engineering (1 work) · Gender, Feminism, and Media (1 work) · Law (1 work)