John G Sinclair
Biographic Data
| ID | 6673413 |
|---|---|
| NAME | John G Sinclair |
| GIVEN NAMES | John G |
| FAMILY NAME | Sinclair |
| SIGNATURE | SINCLAIR J G |
| VERIFIED | No |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2001 |
| LATEST PUBLICATION YEAR | 2009 |
| H-INDEX | 1 |
Sleeping with the Enemy: Disintermediation in Internet Advertising
The advent of internet advertising has changed the basis of the intermediary role which the advertising agency traditionally has occupied between advertisers and the media. This is disintermediation, or 'cutting out the middle man'. The intrinsic and distinctive properties of the internet as a commercial medium, and its interactive character, have given rise to the phenomenon of search advertising, which diminishes the need for an advertising age…
The De-Centring of Cultural Flows, Audiences and Their Access to Television
Advertising and the Media
Globalisation Trends in Australia's Advertising Industry
This year's takeover of Australia's largest advertising agency, George Patterson Partners, by the British-based global group WPP is just the most recent and dramatic event in a longer-term trend towards globalisation and a complex concentration of ownership in the advertising business. Global advertising groups like WPP, along with their global advertiser clients, are seeking strategically to align the same advertiser with the same agency in each…
Floating lives: The media and Asian diasporas
Floating Lives is a unique examination of media and communication within diasporic ethnic communities, using in-depth studies of some of Australia's main Asian diasporic groups: the Chinese, Indian, Vietnamese, and Thai communities. Going beyond conventional cross-cultural studies of mainstream media consumption, this book explores the ethnic community as a determining force in negotiating new hybrid identities and cultures--and demonstrates expe…
Sleeping with the Enemy: Disintermediation in Internet Advertising
The advent of internet advertising has changed the basis of the intermediary role which the advertising agency traditionally has occupied between advertisers and the media. This is disintermediation, or 'cutting out the middle man'. The intrinsic and distinctive properties of the internet as a commercial medium, and its interactive character, have given rise to the phenomenon of search advertising, which diminishes the need for an advertising age…
Globalisation Trends in Australia's Advertising Industry
This year's takeover of Australia's largest advertising agency, George Patterson Partners, by the British-based global group WPP is just the most recent and dramatic event in a longer-term trend towards globalisation and a complex concentration of ownership in the advertising business. Global advertising groups like WPP, along with their global advertiser clients, are seeking strategically to align the same advertiser with the same agency in each…
Floating lives: The media and Asian diasporas
Floating Lives is a unique examination of media and communication within diasporic ethnic communities, using in-depth studies of some of Australia's main Asian diasporic groups: the Chinese, Indian, Vietnamese, and Thai communities. Going beyond conventional cross-cultural studies of mainstream media consumption, this book explores the ethnic community as a determining force in negotiating new hybrid identities and cultures--and demonstrates expe…
Advertising and the Media
Globalisation Trends in Australia's Advertising Industry
This year's takeover of Australia's largest advertising agency, George Patterson Partners, by the British-based global group WPP is just the most recent and dramatic event in a longer-term trend towards globalisation and a complex concentration of ownership in the advertising business. Global advertising groups like WPP, along with their global advertiser clients, are seeking strategically to align the same advertiser with the same agency in each…
Sleeping with the Enemy: Disintermediation in Internet Advertising
The advent of internet advertising has changed the basis of the intermediary role which the advertising agency traditionally has occupied between advertisers and the media. This is disintermediation, or 'cutting out the middle man'. The intrinsic and distinctive properties of the internet as a commercial medium, and its interactive character, have given rise to the phenomenon of search advertising, which diminishes the need for an advertising age…
The De-Centring of Cultural Flows, Audiences and Their Access to Television
Sociology (5 works) · Advertising (4 works) · Business (4 works) · Advertising account executive (2 works) · Asian Culture and Media Studies (2 works) · Computer Science (2 works) · Media studies (2 works) · Media, Gender, and Advertising (2 works) · Online advertising (2 works) · Political science (2 works)