Ivana Kostovska

Biographic Data

ID6676718
NAMEIvana Kostovska
GIVEN NAMESIvana
FAMILY NAMEKostovska
SIGNATUREKOSTOVSKA I
AFFILIATIONSVrije Universiteit Brussel
ORCID0000-0001-5275-3256
VERIFIEDYes
TOTAL WORKS5
TOTAL CITATIONS17
WORKS AS AUTHOR5
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2020
LATEST PUBLICATION YEAR2025
H-INDEX1

  • Corporate ownership in the TV production sector and cultural diversity

    Open AccessIvana KostovskaARTICLECommunication & Society2025References: 15

    With the increased international demand for TV drama and rise of global streamers as multi-territory buyers, small successful independent producers of European TV fiction have increasingly become takeaway targets for established and financially strong multinational media conglomerates. Against the background of corporate takeovers and consolidation, an important question is whether and how corporate ownership in the television production sector i…

  • Investment obligations for global streamers as a wind of hope for the peripheral markets in Europe

    Open AccessIvana Kostovska, Petar Mitric et al.ARTICLEEuropean Journal of Cultural…2025References: 6

    Confronted with the transformative effects of global streaming services, many countries have decided to introduce investment obligations for players such as Netflix and Amazon Prime. In this article, we analyse whether investment obligations for transnational streamers as policy measures yield any significant effects in Croatia and Poland. These are the only two cases in Central and East Europe (CEE) where investment obligations were fully implem…

  • Boosting global sales and transnational circulation

    Ivana KostovskaARTICLEJournal of Digital Media & Policy2024References: 12

    This article examines the role of public financiers in the context of digital distribution and the increased involvement of global streamers in financing local content. Through a comparative analysis, it explores how screen policy mixes aimed at funding fiction and animation films and series in two small European markets, Denmark and Flanders, adapt to and influence the transnational orientation in response to globalization and the rise of online…

  • Advertising funded video-sharing platforms under the revised AVMSD

    Open AccessSally Broughton Micova, Ivana KostovskaARTICLEJournal of Digital Media & Policy2021Cited by: 1References: 7

    The 2018 revision of the Audiovisual Media Services Directive (AVMSD) defined video-sharing platforms (VSPs) and brought them into the scope of the Directive, holding them responsible, though not liable, for preventing certain types of harm from both the user-generated content and the commercial communication they carry. The AVMSD introduces the concept of functionality to distinguish a platform as a VSP and bring it into scope. In this article, …

  • The rise of the ‘Netflix tax’ and what it means for sustaining European audiovisual markets

    Ivana Kostovska, Tim Raats et al.ARTICLEInnovation The European Journal…2020Cited by: 16References: 7

    This article builds on comparative case study research of four EU countries which have imposed ‘Netflix taxes’ – France, Germany, Belgium (Flanders) and Italy. It examines to what extent the introduced investment obligations are actually future-proof as part of developing long term sustainable audiovisual policy toolkits. We argue that Netflix taxes are introduced in a path-dependent manner, by building on familiar policy instruments, previously …