Joanna Bańbuła
Biographic Data
| ID | 6678263 |
|---|---|
| NAME | Joanna Bańbuła |
| GIVEN NAMES | Joanna |
| FAMILY NAME | Bańbuła |
| SIGNATURE | BAŃBUŁA J |
| AFFILIATIONS | Józef Piłsudski University of Physical Education in Warsaw |
| ORCID | 0000-0001-8033-637X |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 3 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
Effects of Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty on Overall Brand Equity in Sport. A Case Study of an Amateur Football Sports Club
The primary objective of this research endeavor outlined in the thesis was to evaluate the impact of the individual dimensions of Customer-Based Brand Equity (CBBE) – brand awareness, brand association, perceived quality and brand loyalty – on the overall brand capital of the researched amateur football club Talent Warszawa. The author sought to discern which among the individual dimensions of CBBE exerted the most significant influence on foster…
Motives for Participating in Sports Events Volunteering in Poland
In following paper, based on Clary et al.’s (1998) Volunteer Functions Inventory model, author wants to investigate which group of factors is the most and least important motive for participation in sports events volunteering in Poland for the study group. Data were collected in cooperation with two leading Academic Sports Federation – AZS Warszawa, AZS Kraków. 87 sports volunteers took part in the online survey. The results show that the Values …
The impact of social media on managing the image of the Polish national football team
Presented paper contains looks which mainly attempt to analyse the promotion in sport by social media and brand image management on the example of „Connected by football” channel. Research process required usage of diagnostic survey method. Exploration shows that social media has contributed to popularisation and improved the image of the Polish National Football Team. Respondents’ opinions about the formula of the „Connected by football” channel…
Interwar Jewish women sports clubs in Warsaw
This article discusses the role and significance of Jewish women sports activities in interwar Warsaw (1918–39). During this period, many independent women clubs and female sections in Jewish sports clubs operated in Poland, influenced by the Zionist idea of ‘Muscular Judaism.’ The Jewish sport heroines of this period were pioneers of physical culture, recording significant successes at national and international level
Jewish sport associations in Poland before World War II
This article discusses the role and significance of Jewish sport activities in Poland in the pre-World war II era. It shows that, well beyond their direct intrinsic value, these activities played an important role in building bringing up a generation of ‘New Jews’ – strong, healthy, courageous and confident citizens who could compete with other nationalities on equal footing
Motives for Participating in Sports Events Volunteering in Poland
In following paper, based on Clary et al.’s (1998) Volunteer Functions Inventory model, author wants to investigate which group of factors is the most and least important motive for participation in sports events volunteering in Poland for the study group. Data were collected in cooperation with two leading Academic Sports Federation – AZS Warszawa, AZS Kraków. 87 sports volunteers took part in the online survey. The results show that the Values …
Jewish sport associations in Poland before World War II
This article discusses the role and significance of Jewish sport activities in Poland in the pre-World war II era. It shows that, well beyond their direct intrinsic value, these activities played an important role in building bringing up a generation of ‘New Jews’ – strong, healthy, courageous and confident citizens who could compete with other nationalities on equal footing
The impact of social media on managing the image of the Polish national football team
Presented paper contains looks which mainly attempt to analyse the promotion in sport by social media and brand image management on the example of „Connected by football” channel. Research process required usage of diagnostic survey method. Exploration shows that social media has contributed to popularisation and improved the image of the Polish National Football Team. Respondents’ opinions about the formula of the „Connected by football” channel…
Interwar Jewish women sports clubs in Warsaw
This article discusses the role and significance of Jewish women sports activities in interwar Warsaw (1918–39). During this period, many independent women clubs and female sections in Jewish sports clubs operated in Poland, influenced by the Zionist idea of ‘Muscular Judaism.’ The Jewish sport heroines of this period were pioneers of physical culture, recording significant successes at national and international level
Motives for Participating in Sports Events Volunteering in Poland
In following paper, based on Clary et al.’s (1998) Volunteer Functions Inventory model, author wants to investigate which group of factors is the most and least important motive for participation in sports events volunteering in Poland for the study group. Data were collected in cooperation with two leading Academic Sports Federation – AZS Warszawa, AZS Kraków. 87 sports volunteers took part in the online survey. The results show that the Values …
Effects of Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty on Overall Brand Equity in Sport. A Case Study of an Amateur Football Sports Club
The primary objective of this research endeavor outlined in the thesis was to evaluate the impact of the individual dimensions of Customer-Based Brand Equity (CBBE) – brand awareness, brand association, perceived quality and brand loyalty – on the overall brand capital of the researched amateur football club Talent Warszawa. The author sought to discern which among the individual dimensions of CBBE exerted the most significant influence on foster…
Political science (5 works) · Psychology (3 works) · Sociology (3 works) · Advertising (2 works) · Ancient history (2 works) · Business (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · European history and politics (2 works) · Football (2 works) · History (2 works)