Jooyoung Kwak
Biographic Data
| ID | 6681395 |
|---|---|
| NAME | Jooyoung Kwak |
| GIVEN NAMES | Jooyoung |
| FAMILY NAME | Kwak |
| SIGNATURE | KWAK J |
| AFFILIATIONS | Yonsei University |
| ORCID | 0000-0001-6685-412X |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 3 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2018 |
| H-INDEX | 1 |
Building Global Brands for Chinese Private-Owned Enterprises
While most private-owned enterprises (POEs) in China are engaged in subcontracting or do not own the product brands, the number of POEs with their own brands has increased rapidly, while some are even globally recognized. Since these POEs face high opportunity costs for own branding, given their dominant presence in the global subcontracting community, their own branding actions require contextual understanding of doing business in China. This st…
Places for Korean firms in China
In the past decade, increasing economic integration with China has offered vast business opportunities to Korean firms. Given the changing industry map in East Asia, Korean firms have been seeking a new international division of labor with Chinese firms via foreign direct investment. During the last two decades, Korean firms in China attempted to create business models that implemented either a full set of business activities (full model) or a pa…
Does China Love Hollywood? An Empirical Study on the Determinants of the Box-Office Performance of the Foreign Films in China
Although the sales of the motion-picture industry in China have grown incomparably to any other country during the past decade, most research related to it has focused on discourse of the political or social contexts. Using the resource-based view, our study empirically examines the determinants that encourage the audience to pay for a movie at China's box offices. The resource-based view posits that a firm or product's competitiveness arises fro…
Places for Korean firms in China
In the past decade, increasing economic integration with China has offered vast business opportunities to Korean firms. Given the changing industry map in East Asia, Korean firms have been seeking a new international division of labor with Chinese firms via foreign direct investment. During the last two decades, Korean firms in China attempted to create business models that implemented either a full set of business activities (full model) or a pa…
Does China Love Hollywood? An Empirical Study on the Determinants of the Box-Office Performance of the Foreign Films in China
Although the sales of the motion-picture industry in China have grown incomparably to any other country during the past decade, most research related to it has focused on discourse of the political or social contexts. Using the resource-based view, our study empirically examines the determinants that encourage the audience to pay for a movie at China's box offices. The resource-based view posits that a firm or product's competitiveness arises fro…
Does China Love Hollywood? An Empirical Study on the Determinants of the Box-Office Performance of the Foreign Films in China
Although the sales of the motion-picture industry in China have grown incomparably to any other country during the past decade, most research related to it has focused on discourse of the political or social contexts. Using the resource-based view, our study empirically examines the determinants that encourage the audience to pay for a movie at China's box offices. The resource-based view posits that a firm or product's competitiveness arises fro…
Places for Korean firms in China
In the past decade, increasing economic integration with China has offered vast business opportunities to Korean firms. Given the changing industry map in East Asia, Korean firms have been seeking a new international division of labor with Chinese firms via foreign direct investment. During the last two decades, Korean firms in China attempted to create business models that implemented either a full set of business activities (full model) or a pa…
Building Global Brands for Chinese Private-Owned Enterprises
While most private-owned enterprises (POEs) in China are engaged in subcontracting or do not own the product brands, the number of POEs with their own brands has increased rapidly, while some are even globally recognized. Since these POEs face high opportunity costs for own branding, given their dominant presence in the global subcontracting community, their own branding actions require contextual understanding of doing business in China. This st…
Business (3 works) · China (3 works) · Marketing (3 works) · Advertising (2 works) · Economics (2 works) · Foreign direct investment (2 works) · Industrial organization (2 works) · International Business and FDI (2 works) · Political science (2 works) · Product (mathematics (2 works)