Shu Scott Li
Biographic Data
| ID | 669098 |
|---|---|
| NAME | Shu Scott Li |
| GIVEN NAMES | Shu Scott |
| FAMILY NAME | Li |
| SIGNATURE | LI S S |
| AFFILIATIONS | University of Akron |
| ORCID | 0000-0003-1507-0602 |
| VERIFIED | Yes |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 10 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Navigating Conflicting Health Advice Amid Scientific Updates
600) examined the effectiveness of communication strategies for presenting such conflicting recommendations, specifically proactive versus reactive messaging and source difference, in shaping message and source responses and, subsequently, behavioral intentions toward the updated recommendation. Results revealed that a proactive strategy preemptively acknowledging the possibility of future change preserved responses to the initial recommendation …
Responses to Position-Disconfirming Meta-Advice in the Context of Conflicting Vs. Consistent Co-Presenting Messages
Advice is a vital form of interpersonal influence, and some advice concerns advising others (i.e., meta-advice). In today’s competitive information environment, individuals often encounter both recommendations that support their stance and those that challenge it. Drawing on psychological reactance and normative influence theories, this study examines how people respond to position-disconfirming meta-advice when it is presented in different messa…
Shaping Interpersonal Communication About Persuasive Media Campaigns by Inducing Critical Versus Collective Orientations
Individuals process persuasive campaign messages intra- and interpersonally with the goal of either accurately evaluating the advocacy or defending against it. In an experiment, messages that argued for reducing consumption of sugar-sweetened beverages were presented to regular drinkers ( N = 275). They were then forbidden to interact, allowed to interact, or directed to interact by discussion prompts with either a critical or a collective focus.…
Showcasing Studies of Conversational Motifs Within a Dynamic Dyadic Systems Perspective on Interpersonal Communication
This essay reports three projects that integrate linguistic features of speaking turns into the identification of conversational motifs, which are multiturn segments of dialog within interpersonal interactions. Study 1 focused on support for bereavement, used Linguistic Inquiry and Word Count data to augment characterizations of speaking turns based on speech act, and identified seven 5-turn conversational motifs. Study 2 examined serial argument…
Campaign-Induced Interpersonal Communication
Media campaigns produce effects when audience members discuss the campaign messages. Fundamental to the understanding of how talk bridges exposure and effect is a knowledge of its content. However, prior attempts to measure talk content have largely been limited to gross characteristics of the interactions. We argue that advances in this line of research require representing post-exposure talk as campaign-induced interpersonal communication (CIC)…
Campaign-induced interpersonal communication following exposure to strong and weak persuasive messages
Media campaigns can create change in their audiences directly via message exposure and indirectly via conversations about the campaign. An experiment (N = 232) exposed regular consumers of sugar-sweetened beverages to either strong or weak messages that advocated reduced consumption, then allowed conversation or did not. There was evidence of direct media effects in that heavy drinkers who privately judged the messages as effective reported highe…
Quantifying Emotional Flow
This paper presents a longitudinal, latent growth curve (LGC) modeling approach to refine the emotional flow measure and hypothesis testing. Emotional flow is operationalized as the marked within-individuals variations in one or more discrete emotions over time, which can be modeled as the amount and shape of change in emotions during message exposure. Emotional flow effects are tested in the LGC framework using data collected from a web-based ex…
Re-visiting hope as a discrete emotion and its role in Persuasion
Revisiting hope as a discrete emotion, we investigated hope as a central concept in this study. Hope was explicated as a positive discrete emotion associated with a nonzero but uncertain prospect (with a probability between 0 and 1) of an unattained goal. Hope can be successfully induced with messages that highlight a discrepancy between the current state and an unattained goal in tandem with a positive but uncertain prospect of goal attainment. …
Talking about Sugar-Sweetened Beverages
Media campaigns may influence audience members directly, via message exposure, or indirectly, via conversations about the campaign. Either process has the potential to produce persuasion or counter-persuasion (i.e., boomerang). A laboratory experiment (N = 297) was conducted in which individuals viewed three anti-sugar-sweetened beverage PSAs under three conditions: Prompt (discussion allowed with instructions to evaluate the effectiveness of the…
How Scary Are Threat Appeals? Evaluating the Intensity of Fear in Experimental Research
One long-standing concern holds that much is unknown about the operation of threat appeals because practical and ethical matters preclude the use of seriously frightening messages. This project compared the intensity of fear produced by experimental messages with that produced by adverse events, such as wars and hurricanes. Results showed that threat appeals (k = 80; N = 6,738; Δ = 2.15) have been effective at inducing levels of fear that are on …
Showcasing Studies of Conversational Motifs Within a Dynamic Dyadic Systems Perspective on Interpersonal Communication
This essay reports three projects that integrate linguistic features of speaking turns into the identification of conversational motifs, which are multiturn segments of dialog within interpersonal interactions. Study 1 focused on support for bereavement, used Linguistic Inquiry and Word Count data to augment characterizations of speaking turns based on speech act, and identified seven 5-turn conversational motifs. Study 2 examined serial argument…
How Scary Are Threat Appeals? Evaluating the Intensity of Fear in Experimental Research
One long-standing concern holds that much is unknown about the operation of threat appeals because practical and ethical matters preclude the use of seriously frightening messages. This project compared the intensity of fear produced by experimental messages with that produced by adverse events, such as wars and hurricanes. Results showed that threat appeals (k = 80; N = 6,738; Δ = 2.15) have been effective at inducing levels of fear that are on …
How Scary Are Threat Appeals? Evaluating the Intensity of Fear in Experimental Research
One long-standing concern holds that much is unknown about the operation of threat appeals because practical and ethical matters preclude the use of seriously frightening messages. This project compared the intensity of fear produced by experimental messages with that produced by adverse events, such as wars and hurricanes. Results showed that threat appeals (k = 80; N = 6,738; Δ = 2.15) have been effective at inducing levels of fear that are on …
Talking about Sugar-Sweetened Beverages
Media campaigns may influence audience members directly, via message exposure, or indirectly, via conversations about the campaign. Either process has the potential to produce persuasion or counter-persuasion (i.e., boomerang). A laboratory experiment (N = 297) was conducted in which individuals viewed three anti-sugar-sweetened beverage PSAs under three conditions: Prompt (discussion allowed with instructions to evaluate the effectiveness of the…
Quantifying Emotional Flow
This paper presents a longitudinal, latent growth curve (LGC) modeling approach to refine the emotional flow measure and hypothesis testing. Emotional flow is operationalized as the marked within-individuals variations in one or more discrete emotions over time, which can be modeled as the amount and shape of change in emotions during message exposure. Emotional flow effects are tested in the LGC framework using data collected from a web-based ex…
Re-visiting hope as a discrete emotion and its role in Persuasion
Revisiting hope as a discrete emotion, we investigated hope as a central concept in this study. Hope was explicated as a positive discrete emotion associated with a nonzero but uncertain prospect (with a probability between 0 and 1) of an unattained goal. Hope can be successfully induced with messages that highlight a discrepancy between the current state and an unattained goal in tandem with a positive but uncertain prospect of goal attainment. …
Campaign-Induced Interpersonal Communication
Media campaigns produce effects when audience members discuss the campaign messages. Fundamental to the understanding of how talk bridges exposure and effect is a knowledge of its content. However, prior attempts to measure talk content have largely been limited to gross characteristics of the interactions. We argue that advances in this line of research require representing post-exposure talk as campaign-induced interpersonal communication (CIC)…
Campaign-induced interpersonal communication following exposure to strong and weak persuasive messages
Media campaigns can create change in their audiences directly via message exposure and indirectly via conversations about the campaign. An experiment (N = 232) exposed regular consumers of sugar-sweetened beverages to either strong or weak messages that advocated reduced consumption, then allowed conversation or did not. There was evidence of direct media effects in that heavy drinkers who privately judged the messages as effective reported highe…
Showcasing Studies of Conversational Motifs Within a Dynamic Dyadic Systems Perspective on Interpersonal Communication
This essay reports three projects that integrate linguistic features of speaking turns into the identification of conversational motifs, which are multiturn segments of dialog within interpersonal interactions. Study 1 focused on support for bereavement, used Linguistic Inquiry and Word Count data to augment characterizations of speaking turns based on speech act, and identified seven 5-turn conversational motifs. Study 2 examined serial argument…
Navigating Conflicting Health Advice Amid Scientific Updates
600) examined the effectiveness of communication strategies for presenting such conflicting recommendations, specifically proactive versus reactive messaging and source difference, in shaping message and source responses and, subsequently, behavioral intentions toward the updated recommendation. Results revealed that a proactive strategy preemptively acknowledging the possibility of future change preserved responses to the initial recommendation …
Responses to Position-Disconfirming Meta-Advice in the Context of Conflicting Vs. Consistent Co-Presenting Messages
Advice is a vital form of interpersonal influence, and some advice concerns advising others (i.e., meta-advice). In today’s competitive information environment, individuals often encounter both recommendations that support their stance and those that challenge it. Drawing on psychological reactance and normative influence theories, this study examines how people respond to position-disconfirming meta-advice when it is presented in different messa…
Shaping Interpersonal Communication About Persuasive Media Campaigns by Inducing Critical Versus Collective Orientations
Individuals process persuasive campaign messages intra- and interpersonally with the goal of either accurately evaluating the advocacy or defending against it. In an experiment, messages that argued for reducing consumption of sugar-sweetened beverages were presented to regular drinkers ( N = 275). They were then forbidden to interact, allowed to interact, or directed to interact by discussion prompts with either a critical or a collective focus.…
Behavioral Health and Interventions (7 works) · Psychology (7 works) · Interpersonal communication (6 works) · Media Influence and Health (5 works) · Persuasion (5 works) · Interpersonal relationship (4 works) · Persuasive communication (4 works) · Social Psychology (4 works) · Communication (3 works) · Social Psychology (3 works)