Nadzeya Sabatini
Biographic Data
| ID | 6692369 |
|---|---|
| NAME | Nadzeya Sabatini |
| GIVEN NAMES | Nadzeya |
| FAMILY NAME | Sabatini |
| SIGNATURE | SABATINI N |
| AFFILIATIONS | Gdańsk University of Technology |
| ORCID | 0000-0003-0822-6680 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Strategic localization practices and glocalization dynamics
The digital revolution has significantly accelerated globalization, fostering seamless connectivity across markets and reshaping the dynamics of international business. Within this context, the fashion industry has undergone a transformative digital evolution, necessitating the adaptation of global communication strategies to address the cultural and regional intricacies of diverse markets. This adaptation process, termed “localization” involves …
Italy, an Extraordinary Commonplace? Stereotypes and Imaginaries of Italianness in Online Communication by Fashion Brands
The paper explores the use of country-related stereotypes associated with Italian identity in the social media communication of 21 Italian fashion brands on Instagram. Focusing on the concept of “made in Italy”, the research employs image content analysis to identify how the selected sample of brands communicates Italian identity globally. The theoretical framework emphasizes the importance of the Country of Origin (COO) concept, indicating that …
Social Media in the Fashion Industry
This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context. Through a variety of academic and professional sources and by sharing the results of their own research, the authors present research methodologies, including netnography, visual, s…
What do hashtags afford in digital fashion communication? An exploratory study on Gucci-related hashtags on Twitter and Instagram
Being enmeshed in a digital environment, we daily produce internet-mediated texts – encompassing several different semiotic codes – accessible on a global scale. Posts on different networks usually contain hashtags, which can be understood as affordances or behavior opportunities. These affordances allow specific actions both from the part of the writer and the reader. They can also be “behavior triggers,” which invite certain behavior online (e.…
Fashion communication research
This document, designed and written during the conference FACTUM19, has two main goals: to help consolidate Fashion Communication as an academic field, and to support an international and interdisciplinary network of scholars in the area, whose collaboration may lead to a larger body of research and, in turn, to further academic recognition. To do so, it outlines main research topics, approaches and challenges, as well as related industry issues …
Fashion communication research
This document, designed and written during the conference FACTUM19, has two main goals: to help consolidate Fashion Communication as an academic field, and to support an international and interdisciplinary network of scholars in the area, whose collaboration may lead to a larger body of research and, in turn, to further academic recognition. To do so, it outlines main research topics, approaches and challenges, as well as related industry issues …
Fashion communication research
This document, designed and written during the conference FACTUM19, has two main goals: to help consolidate Fashion Communication as an academic field, and to support an international and interdisciplinary network of scholars in the area, whose collaboration may lead to a larger body of research and, in turn, to further academic recognition. To do so, it outlines main research topics, approaches and challenges, as well as related industry issues …
What do hashtags afford in digital fashion communication? An exploratory study on Gucci-related hashtags on Twitter and Instagram
Being enmeshed in a digital environment, we daily produce internet-mediated texts – encompassing several different semiotic codes – accessible on a global scale. Posts on different networks usually contain hashtags, which can be understood as affordances or behavior opportunities. These affordances allow specific actions both from the part of the writer and the reader. They can also be “behavior triggers,” which invite certain behavior online (e.…
Italy, an Extraordinary Commonplace? Stereotypes and Imaginaries of Italianness in Online Communication by Fashion Brands
The paper explores the use of country-related stereotypes associated with Italian identity in the social media communication of 21 Italian fashion brands on Instagram. Focusing on the concept of “made in Italy”, the research employs image content analysis to identify how the selected sample of brands communicates Italian identity globally. The theoretical framework emphasizes the importance of the Country of Origin (COO) concept, indicating that …
Social Media in the Fashion Industry
This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context. Through a variety of academic and professional sources and by sharing the results of their own research, the authors present research methodologies, including netnography, visual, s…
Strategic localization practices and glocalization dynamics
The digital revolution has significantly accelerated globalization, fostering seamless connectivity across markets and reshaping the dynamics of international business. Within this context, the fashion industry has undergone a transformative digital evolution, necessitating the adaptation of global communication strategies to address the cultural and regional intricacies of diverse markets. This adaptation process, termed “localization” involves …
Business (4 works) · Sociology (4 works) · Advertising (3 works) · Computer Science (3 works) · Clothing (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Digital Media and Visual Art (2 works) · Fashion industry (2 works) · Political science (2 works) · Social media (2 works)