Оlga Gurova
Biographic Data
| ID | 6692425 |
|---|---|
| NAME | Оlga Gurova |
| GIVEN NAMES | Оlga |
| FAMILY NAME | Gurova |
| SIGNATURE | GUROVA О |
| AFFILIATIONS | Aalborg University |
| ORCID | 0000-0002-6200-6382 |
| VERIFIED | Yes |
| TOTAL WORKS | 16 |
| TOTAL CITATIONS | 6 |
| AUTHOR COUNT | 16 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Mending Matters: Cultures and Contexts of Clothing Repair
The fashion scandal: Social media, identity and the globalization of fashion in the twenty-first century
During the latter part of the 2010s, many fashion brands – e.g., Gucci, Burberry, Dolce & Gabbana, Prada, Dior – have been caught up with scandals and called out for racism, cultural appropriation and other types of insensitivity towards vulnerable groups. This article will unpack, through critical analysis of some of these examples, the changing landscape of the ‘fashion scandal’ in the late-2010s. We understand fashion scandals as the fuel of f…
How the practice of commercializing comes together and falls apart in a market of wearable technologies
Wearable technologies, or wearables, are a combination of design and technology worn on one’s body. Regardless of initial optimistic forecasts for wearables’ market growth, there are few examples of successfully commercialized wearables, except those by technology giants like Apple. In contrast, start-ups developing wearables, while numerous, struggle to survive. The goal of this study is to explore how wearable technology is commercialized on a …
In search of a moneymaking machine: Discourses on policy towards fashion in Finland
Recently, fashion has become a target for political considerations and ‘strategic governmentalization’ in such countries as Denmark, Australia and New Zealand, among others. The Finnish government has also paid attention to fashion. This research uses the concept of ‘governmentality’ as a form of power with the purpose to understand how fashion is governed in a contemporary western society. Taking Finland as a site of fieldwork, this research sho…
Place-Making the Local to Reach the Global: A Case Study of Pre-Helsinki
The case of Pre-Helsinki, a designer-driven platform aiming at internationalizing Finnish fashion talents, illustrates how fashion designers through this platform mobilize local actors in reshaping Finnish fashion to increase its visibility at the international level. For this inquiry, the article develops the concept of place-making, which summarizes the collective efforts of fashion designers and other local actors in the internationalization o…
Many faces of patriotism: Pariotic dispositif and creative (counter-)conduct of Russian fashion designers
This article explores the multiplicity of discoursive articulations of patriotism in Russia in the context of “patriotic frenzy” observed in the country and reached in fashion. Patriotism is considered a socially constructed, multi-layered category defined in relation to nationalism and cosmopolitanism. To explore the interpretations of patriotism, this research uses the concept of governmentality of Michel Foucault and proposes the concept of “p…
Creative precarity? Young fashion designers as entrepreneurs in Russia
This article explores the careers of young fashion designers as entrepreneurs in Russia. It discusses entrepreneurial experiences and labour practices of fashion designers in the context of precarity: that is, the structural conditions characterized by a lack of social, economic and emotional security caused by a shift of responsibilities for the labour market from the state to the citizens. The article takes the perspective of designers’ agency …
Russia
This chapter discusses the approaches to consumer culture in Russia and provides a brief literature review. It shows that exist in scholarship on Russian consumption, namely, state and patriotic consumption, evolution of the retail trade, transformations in class structure and consumer practices. The chapter addresses recent developments in consumption in Russia in the context of prospective topics for future research. The issue of social differe…
Cultural Forms of Protest in Russia
Alongside the Arab Spring, the 'Occupy' anti-capitalist movements in the West, and the events on the Maidan in Kiev, Russia has had its own protest movements, notably the political protests of 2011–12. As elsewhere in the world, these protests had unlikely origins, in Russia’s case spearheaded by the 'creative class'. This book examines the protest movements in Russia. It discusses the artistic traditions from which the movements arose; explores …
A critical approach to sustainable fashion: Practices of clothing designers in the Kallio neighborhood of Helsinki
This article takes the idea of a critical approach to sustainable fashion and applies it to the practices of clothing designers and seamstresses in the Kallio neighborhood of Helsinki, Finland. These practices are described by the umbrella term “sustainable fashion.” The main questions are how do clothing designers and seamstresses practice sustainable fashion, what challenges do they face, and how do they interpret these challenges. The article …
Eastern Tourist”: A Review of Images of Russian Consumers in Finnish Media
This article, based on discourse analysis of the daily Finnish newspaper Helsingin Sanomat, explores images of Russian tourists as consumers, which are often called in the newspaper “eastern tourists”. The purpose of the research is to study how the images of Russian tourists have been evolved over the years 1990-2013. The article demonstrates that the idea of “eastern tourists” has grown into a significant cultural phenomenon in Finland that is …
Institutionalization of the Sociology of Consumption in Russia
Э лектронный журнал «Экономическая социология» издается с 2000 г.Учредителями являются Национальный исследовательский университет «Высшая школа экономики» (с 2007 г.) и Вадим Валерьевич Радаев (главный редактор).Цель журнала -утверждать международные стандарты экономико-социологических исследований в России, представлять современные работы российских и зарубежных авторов в области экономической социологии, информировать профессиональное сообществ…
Looking Like a Russian. Russian Migrants in Finland: Social Characteristics and Clothing Consumption
Приятного чтения. И до встречи в
Interdisciplinary Seminar «Critical Approach to Consumption and Consumer Studies in Post-Soviet Societies», Kazan, 29-30 March, 2013
A Study of Cross-Border Shopping: Why Inhabitants of St Petersburg Prefer to Do Shopping in Finland
The paper discusses cross-border shopping considering it as a practice of shopping outside one’s country of residence. The article is focused on the shopping practices of St Petersburg residents visiting the capital of Finland. The popularity of cross-border shopping has been increasing over in Russia as it became a part of the middle-class lifestyle. Drawing on the data from qualitative interviews, author discusses a set of reasons stimulating a…
The Empire’s New Clothes: A History of the Russian Fashion Industry, 1700-1917
Mending Matters: Cultures and Contexts of Clothing Repair
The fashion scandal: Social media, identity and the globalization of fashion in the twenty-first century
During the latter part of the 2010s, many fashion brands – e.g., Gucci, Burberry, Dolce & Gabbana, Prada, Dior – have been caught up with scandals and called out for racism, cultural appropriation and other types of insensitivity towards vulnerable groups. This article will unpack, through critical analysis of some of these examples, the changing landscape of the ‘fashion scandal’ in the late-2010s. We understand fashion scandals as the fuel of f…
In search of a moneymaking machine: Discourses on policy towards fashion in Finland
Recently, fashion has become a target for political considerations and ‘strategic governmentalization’ in such countries as Denmark, Australia and New Zealand, among others. The Finnish government has also paid attention to fashion. This research uses the concept of ‘governmentality’ as a form of power with the purpose to understand how fashion is governed in a contemporary western society. Taking Finland as a site of fieldwork, this research sho…
A critical approach to sustainable fashion: Practices of clothing designers in the Kallio neighborhood of Helsinki
This article takes the idea of a critical approach to sustainable fashion and applies it to the practices of clothing designers and seamstresses in the Kallio neighborhood of Helsinki, Finland. These practices are described by the umbrella term “sustainable fashion.” The main questions are how do clothing designers and seamstresses practice sustainable fashion, what challenges do they face, and how do they interpret these challenges. The article …
Looking Like a Russian. Russian Migrants in Finland: Social Characteristics and Clothing Consumption
Приятного чтения. И до встречи в
The Empire’s New Clothes: A History of the Russian Fashion Industry, 1700-1917
A Study of Cross-Border Shopping: Why Inhabitants of St Petersburg Prefer to Do Shopping in Finland
The paper discusses cross-border shopping considering it as a practice of shopping outside one’s country of residence. The article is focused on the shopping practices of St Petersburg residents visiting the capital of Finland. The popularity of cross-border shopping has been increasing over in Russia as it became a part of the middle-class lifestyle. Drawing on the data from qualitative interviews, author discusses a set of reasons stimulating a…
Looking Like a Russian. Russian Migrants in Finland: Social Characteristics and Clothing Consumption
Приятного чтения. И до встречи в
Interdisciplinary Seminar «Critical Approach to Consumption and Consumer Studies in Post-Soviet Societies», Kazan, 29-30 March, 2013
Institutionalization of the Sociology of Consumption in Russia
Э лектронный журнал «Экономическая социология» издается с 2000 г.Учредителями являются Национальный исследовательский университет «Высшая школа экономики» (с 2007 г.) и Вадим Валерьевич Радаев (главный редактор).Цель журнала -утверждать международные стандарты экономико-социологических исследований в России, представлять современные работы российских и зарубежных авторов в области экономической социологии, информировать профессиональное сообществ…
Eastern Tourist”: A Review of Images of Russian Consumers in Finnish Media
This article, based on discourse analysis of the daily Finnish newspaper Helsingin Sanomat, explores images of Russian tourists as consumers, which are often called in the newspaper “eastern tourists”. The purpose of the research is to study how the images of Russian tourists have been evolved over the years 1990-2013. The article demonstrates that the idea of “eastern tourists” has grown into a significant cultural phenomenon in Finland that is …
A critical approach to sustainable fashion: Practices of clothing designers in the Kallio neighborhood of Helsinki
This article takes the idea of a critical approach to sustainable fashion and applies it to the practices of clothing designers and seamstresses in the Kallio neighborhood of Helsinki, Finland. These practices are described by the umbrella term “sustainable fashion.” The main questions are how do clothing designers and seamstresses practice sustainable fashion, what challenges do they face, and how do they interpret these challenges. The article …
Russia
This chapter discusses the approaches to consumer culture in Russia and provides a brief literature review. It shows that exist in scholarship on Russian consumption, namely, state and patriotic consumption, evolution of the retail trade, transformations in class structure and consumer practices. The chapter addresses recent developments in consumption in Russia in the context of prospective topics for future research. The issue of social differe…
Cultural Forms of Protest in Russia
Alongside the Arab Spring, the 'Occupy' anti-capitalist movements in the West, and the events on the Maidan in Kiev, Russia has had its own protest movements, notably the political protests of 2011–12. As elsewhere in the world, these protests had unlikely origins, in Russia’s case spearheaded by the 'creative class'. This book examines the protest movements in Russia. It discusses the artistic traditions from which the movements arose; explores …
Creative precarity? Young fashion designers as entrepreneurs in Russia
This article explores the careers of young fashion designers as entrepreneurs in Russia. It discusses entrepreneurial experiences and labour practices of fashion designers in the context of precarity: that is, the structural conditions characterized by a lack of social, economic and emotional security caused by a shift of responsibilities for the labour market from the state to the citizens. The article takes the perspective of designers’ agency …
Place-Making the Local to Reach the Global: A Case Study of Pre-Helsinki
The case of Pre-Helsinki, a designer-driven platform aiming at internationalizing Finnish fashion talents, illustrates how fashion designers through this platform mobilize local actors in reshaping Finnish fashion to increase its visibility at the international level. For this inquiry, the article develops the concept of place-making, which summarizes the collective efforts of fashion designers and other local actors in the internationalization o…
Many faces of patriotism: Pariotic dispositif and creative (counter-)conduct of Russian fashion designers
This article explores the multiplicity of discoursive articulations of patriotism in Russia in the context of “patriotic frenzy” observed in the country and reached in fashion. Patriotism is considered a socially constructed, multi-layered category defined in relation to nationalism and cosmopolitanism. To explore the interpretations of patriotism, this research uses the concept of governmentality of Michel Foucault and proposes the concept of “p…
In search of a moneymaking machine: Discourses on policy towards fashion in Finland
Recently, fashion has become a target for political considerations and ‘strategic governmentalization’ in such countries as Denmark, Australia and New Zealand, among others. The Finnish government has also paid attention to fashion. This research uses the concept of ‘governmentality’ as a form of power with the purpose to understand how fashion is governed in a contemporary western society. Taking Finland as a site of fieldwork, this research sho…
The fashion scandal: Social media, identity and the globalization of fashion in the twenty-first century
During the latter part of the 2010s, many fashion brands – e.g., Gucci, Burberry, Dolce & Gabbana, Prada, Dior – have been caught up with scandals and called out for racism, cultural appropriation and other types of insensitivity towards vulnerable groups. This article will unpack, through critical analysis of some of these examples, the changing landscape of the ‘fashion scandal’ in the late-2010s. We understand fashion scandals as the fuel of f…
How the practice of commercializing comes together and falls apart in a market of wearable technologies
Wearable technologies, or wearables, are a combination of design and technology worn on one’s body. Regardless of initial optimistic forecasts for wearables’ market growth, there are few examples of successfully commercialized wearables, except those by technology giants like Apple. In contrast, start-ups developing wearables, while numerous, struggle to survive. The goal of this study is to explore how wearable technology is commercialized on a …
Mending Matters: Cultures and Contexts of Clothing Repair
Political science (13 works) · Fashion and Cultural Textiles (8 works) · Sociology (8 works) · Business (6 works) · Cultural Industries and Urban Development (5 works) · Law (5 works) · Clothing (4 works) · Crafts, Textile, and Design (4 works) · Social science (4 works) · Art (3 works)