Rebecca Hess
Biographic Data
| ID | 6695908 |
|---|---|
| NAME | Rebecca Hess |
| GIVEN NAMES | Rebecca |
| FAMILY NAME | Hess |
| SIGNATURE | HESS R |
| AFFILIATIONS | ETH Zurich |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 3 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2010 |
| LATEST PUBLICATION YEAR | 2012 |
| H-INDEX | 1 |
The role of health-related, motivational and sociodemographic aspects in predicting food label use
Objective Previous studies focused on a limited number of determinants of food label use. We therefore tested a comprehensive model of food label use consisting of sociodemographic, health-related and motivating variables. These three predictor groups were chosen based on the previous literature and completed with new predictors not yet examined in a comprehensive study of frequency of label use. Design We sent questionnaires to a random sample o…
Health motivation and product design determine consumers’ visual attention to nutrition information on food products
Objective In the present study we investigated consumers’ visual attention to nutrition information on food products using an indirect instrument, an eye tracker. In addition, we looked at whether people with a health motivation focus on nutrition information on food products more than people with a taste motivation. Design Respondents were instructed to choose one of five cereals for either the kindergarten (health motivation) or the student caf…
How do people perceive graphical risk communication? The role of subjective numeracy
This study aims to evaluate directly how a graphical risk ladder is perceived and how this perception is related to people’s subjective numeracy. Gaze durations and frequencies were used to examine visual attention. Participants (N = 47) appeared to focus on the target risk information, whereas referential information was less attended. Subjective numeracy was negatively correlated with total watching time and the absolute number of gaze events. …
How do people perceive graphical risk communication? The role of subjective numeracy
This study aims to evaluate directly how a graphical risk ladder is perceived and how this perception is related to people’s subjective numeracy. Gaze durations and frequencies were used to examine visual attention. Participants (N = 47) appeared to focus on the target risk information, whereas referential information was less attended. Subjective numeracy was negatively correlated with total watching time and the absolute number of gaze events. …
Health motivation and product design determine consumers’ visual attention to nutrition information on food products
Objective In the present study we investigated consumers’ visual attention to nutrition information on food products using an indirect instrument, an eye tracker. In addition, we looked at whether people with a health motivation focus on nutrition information on food products more than people with a taste motivation. Design Respondents were instructed to choose one of five cereals for either the kindergarten (health motivation) or the student caf…
How do people perceive graphical risk communication? The role of subjective numeracy
This study aims to evaluate directly how a graphical risk ladder is perceived and how this perception is related to people’s subjective numeracy. Gaze durations and frequencies were used to examine visual attention. Participants (N = 47) appeared to focus on the target risk information, whereas referential information was less attended. Subjective numeracy was negatively correlated with total watching time and the absolute number of gaze events. …
The role of health-related, motivational and sociodemographic aspects in predicting food label use
Objective Previous studies focused on a limited number of determinants of food label use. We therefore tested a comprehensive model of food label use consisting of sociodemographic, health-related and motivating variables. These three predictor groups were chosen based on the previous literature and completed with new predictors not yet examined in a comprehensive study of frequency of label use. Design We sent questionnaires to a random sample o…
Psychology (3 works) · Consumer Attitudes and Food Labeling (2 works) · Medicine (2 works) · Advanced Text Analysis Techniques (1 works) · Applied Psychology (1 works) · Applied Psychology (1 works) · Behavioral Health and Interventions (1 works) · Business (1 works) · Cafeteria (1 works) · Cognitive psychology (1 works)