Sigal Barak-Brandes
Biographic Data
| ID | 6696402 |
|---|---|
| NAME | Sigal Barak-Brandes |
| GIVEN NAMES | Sigal |
| FAMILY NAME | Barak-Brandes |
| SIGNATURE | BARAK-BRANDES S |
| AFFILIATIONS | Tel Aviv University |
| ORCID | 0000-0001-8205-4413 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 10 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2009 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 2 |
Purim Costumes and the Commodification of Gender
In the study on which this article is based, I examined, from a gendered perspective, the Purim costumes market in Israel, to see what I might learn from a comparison between costumes aimed at boys and those aimed at girls. I conducted a visual and textual analysis of 60 Purim costumes for girls and boys, as presented on retail websites and found that Purim costumes offered on these popular Israeli websites present such clearly demarcated gender …
A booty of booties
Much of the research on the changing landscape of internet pornography (Porn 2.0) has neglected the societal implications of the distribution and consumption of pornography within homosocial male-only online communities. The present study uses in-depth interviews to examine how Israeli men who partake in homosocial pornography exchange on WhatsApp groups of their own creation capitalize on their activity and its uses, and what sort of capital the…
And she does it all in heels”
Although numerous studies have examined the image of women in advertising, the current study is exceptional in looking at the representations of motherhood and mothering practices in contemporary Israeli TV commercials, in an attempt to shed light on the ideological messages they reflect and promote. Sixty-four TV commercials were analyzed using critical discourse analysis. In many ads the mother is depicted as aesthetically pleasing and shapely.…
Like My Status”
This paper engages with the relatively new area of research into teenage girls and online social networks, focusing on the experiences and views of Israelis. In particular, we examine how Israeli girls construct social relationships on Facebook. Adopting a feminist interpretive approach, this qualitative study is based on focus group interviews with Israeli girls aged between twelve and eighteen from diverse cultural, economic, and social backgro…
Taming the shame
Despite recent burgeoning interest in the body as a culturally constructed project, little research attention is paid to bodily excretions (sweat, urine, faeces, menstrual blood, saliva, mucus, skin oil) and their social implications. The present study addresses this lacuna. Since advertising for hygiene products reflects prevailing ideas regarding the body and the regulation of its excretions, this research focused on two questions: what message…
A Beautiful Campaign
Dove's “real women” ads reached Israel in 2006. Part of a campaign with a social message, they aimed at changing society's stereotypical image of women, expanding the definition of beauty, empowering women, and generating public debate of these issues. This paper examines the discourse that emerged in Israel in two arenas: the Internet forum on the company's website and the media. It seeks to answer the questions: how successful was the campaign'…
Like My Status”
This paper engages with the relatively new area of research into teenage girls and online social networks, focusing on the experiences and views of Israelis. In particular, we examine how Israeli girls construct social relationships on Facebook. Adopting a feminist interpretive approach, this qualitative study is based on focus group interviews with Israeli girls aged between twelve and eighteen from diverse cultural, economic, and social backgro…
A booty of booties
Much of the research on the changing landscape of internet pornography (Porn 2.0) has neglected the societal implications of the distribution and consumption of pornography within homosocial male-only online communities. The present study uses in-depth interviews to examine how Israeli men who partake in homosocial pornography exchange on WhatsApp groups of their own creation capitalize on their activity and its uses, and what sort of capital the…
A Beautiful Campaign
Dove's “real women” ads reached Israel in 2006. Part of a campaign with a social message, they aimed at changing society's stereotypical image of women, expanding the definition of beauty, empowering women, and generating public debate of these issues. This paper examines the discourse that emerged in Israel in two arenas: the Internet forum on the company's website and the media. It seeks to answer the questions: how successful was the campaign'…
And she does it all in heels”
Although numerous studies have examined the image of women in advertising, the current study is exceptional in looking at the representations of motherhood and mothering practices in contemporary Israeli TV commercials, in an attempt to shed light on the ideological messages they reflect and promote. Sixty-four TV commercials were analyzed using critical discourse analysis. In many ads the mother is depicted as aesthetically pleasing and shapely.…
Taming the shame
Despite recent burgeoning interest in the body as a culturally constructed project, little research attention is paid to bodily excretions (sweat, urine, faeces, menstrual blood, saliva, mucus, skin oil) and their social implications. The present study addresses this lacuna. Since advertising for hygiene products reflects prevailing ideas regarding the body and the regulation of its excretions, this research focused on two questions: what message…
A Beautiful Campaign
Dove's “real women” ads reached Israel in 2006. Part of a campaign with a social message, they aimed at changing society's stereotypical image of women, expanding the definition of beauty, empowering women, and generating public debate of these issues. This paper examines the discourse that emerged in Israel in two arenas: the Internet forum on the company's website and the media. It seeks to answer the questions: how successful was the campaign'…
Like My Status”
This paper engages with the relatively new area of research into teenage girls and online social networks, focusing on the experiences and views of Israelis. In particular, we examine how Israeli girls construct social relationships on Facebook. Adopting a feminist interpretive approach, this qualitative study is based on focus group interviews with Israeli girls aged between twelve and eighteen from diverse cultural, economic, and social backgro…
Taming the shame
Despite recent burgeoning interest in the body as a culturally constructed project, little research attention is paid to bodily excretions (sweat, urine, faeces, menstrual blood, saliva, mucus, skin oil) and their social implications. The present study addresses this lacuna. Since advertising for hygiene products reflects prevailing ideas regarding the body and the regulation of its excretions, this research focused on two questions: what message…
And she does it all in heels”
Although numerous studies have examined the image of women in advertising, the current study is exceptional in looking at the representations of motherhood and mothering practices in contemporary Israeli TV commercials, in an attempt to shed light on the ideological messages they reflect and promote. Sixty-four TV commercials were analyzed using critical discourse analysis. In many ads the mother is depicted as aesthetically pleasing and shapely.…
A booty of booties
Much of the research on the changing landscape of internet pornography (Porn 2.0) has neglected the societal implications of the distribution and consumption of pornography within homosocial male-only online communities. The present study uses in-depth interviews to examine how Israeli men who partake in homosocial pornography exchange on WhatsApp groups of their own creation capitalize on their activity and its uses, and what sort of capital the…
Purim Costumes and the Commodification of Gender
In the study on which this article is based, I examined, from a gendered perspective, the Purim costumes market in Israel, to see what I might learn from a comparison between costumes aimed at boys and those aimed at girls. I conducted a visual and textual analysis of 60 Purim costumes for girls and boys, as presented on retail websites and found that Purim costumes offered on these popular Israeli websites present such clearly demarcated gender …
Gender Studies (5 works) · Gender Studies (5 works) · Sociology (5 works) · Gender, Feminism, and Media (4 works) · Law (3 works) · Law (3 works) · Media, Gender, and Advertising (3 works) · Political science (3 works) · Advertising (2 works) · Aesthetics (2 works)