Godwin Iretomiwa Simon
Biographic Data
| ID | 6696975 |
|---|---|
| NAME | Godwin Iretomiwa Simon |
| GIVEN NAMES | Godwin Iretomiwa |
| FAMILY NAME | Simon |
| SIGNATURE | SIMON G I |
| AFFILIATIONS | Queensland University of Technology |
| ORCID | 0000-0001-5451-7169 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 6 |
| AUTHOR COUNT | 6 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Platformed Hope: Navigating Platform Monetization in the Nigerian Social Media Video Industry
This paper explores how creators in the Nigerian social media video industry navigate precarious labour stemming from the business models of digital platforms, specifically YouTube and Facebook. Following global developments, the economic growth and opportunities of digital platforms are creating career opportunities around the world. This has inspired Nigerian content creators who make short-form video content for millions of domestic and diaspo…
Reciprocal Platform Labour in the Nigerian Social Media Video Industry
This paper explores how content creators in the Nigerian social media video industry navigate the economic, infrastructural, and cultural logics of digital platforms through practices of reciprocal labour. As is the case in many global contexts, the economic formalization of social media platforms, such as YouTube, Facebook, and TikTok, have enabled the emergence of for-profit social media video production in Nigeria. This paper focuses on the un…
Ambivalence of informality: Covid-19 and unmasked precarity in Nollywood
This article explores the impacts of the Covid-19 pandemic on the Nigerian film industry (Nollywood) and the local responses of filmmakers to the precariousness engendered by the pandemic. This research adopts the critical media industry studies framework and relies on interviews with 30 Nollywood filmmakers who provided insights on the impact of the pandemic on labour in Nollywood. Theorizing the Covid-19 dynamics as reflective of the ambivalenc…
They are now pocket videos, not home videos’: Streaming and reconfiguration of video consumption in Nigeria
This article examines how streaming is altering established viewing practices that traditionally characterised video film consumption among domestic Nigerians. Following the creation of the Nigerian video industry (Nollywood) as a straight-to-video film industry, audiences watched movies solely through the technologies of television sets and video players. The fluid and opaque circulation of video copies located audience consumption practices wit…
Producing Nollywood portal films: Navigating precarity through informal social relations and hope
This article examines the production practices that underpin the production of portal films in the Nigerian video film industry (Nollywood). Following the recent surge in the number of streaming portals focusing on the distribution of Nollywood films, a nascent video on demand (VOD) market has been created. This new market has given rise to a crop of filmmakers who now produce straight-to-portal films. This article draws on semi-structured interv…
Adapting to context: Creative strategies of video streaming services in Nigeria
This article examines the contextual challenges that characterize the video on demand (VOD) market in Africa. It provides critical analysis of the creative strategies employed by Nigeria-based streaming services to navigate the peculiar business environment on the continent. This research is on the background of the poor Internet infrastructure and economic divides in many African countries including Nigeria. Streaming services operating in these…
Producing Nollywood portal films: Navigating precarity through informal social relations and hope
This article examines the production practices that underpin the production of portal films in the Nigerian video film industry (Nollywood). Following the recent surge in the number of streaming portals focusing on the distribution of Nollywood films, a nascent video on demand (VOD) market has been created. This new market has given rise to a crop of filmmakers who now produce straight-to-portal films. This article draws on semi-structured interv…
Ambivalence of informality: Covid-19 and unmasked precarity in Nollywood
This article explores the impacts of the Covid-19 pandemic on the Nigerian film industry (Nollywood) and the local responses of filmmakers to the precariousness engendered by the pandemic. This research adopts the critical media industry studies framework and relies on interviews with 30 Nollywood filmmakers who provided insights on the impact of the pandemic on labour in Nollywood. Theorizing the Covid-19 dynamics as reflective of the ambivalenc…
Adapting to context: Creative strategies of video streaming services in Nigeria
This article examines the contextual challenges that characterize the video on demand (VOD) market in Africa. It provides critical analysis of the creative strategies employed by Nigeria-based streaming services to navigate the peculiar business environment on the continent. This research is on the background of the poor Internet infrastructure and economic divides in many African countries including Nigeria. Streaming services operating in these…
Producing Nollywood portal films: Navigating precarity through informal social relations and hope
This article examines the production practices that underpin the production of portal films in the Nigerian video film industry (Nollywood). Following the recent surge in the number of streaming portals focusing on the distribution of Nollywood films, a nascent video on demand (VOD) market has been created. This new market has given rise to a crop of filmmakers who now produce straight-to-portal films. This article draws on semi-structured interv…
They are now pocket videos, not home videos’: Streaming and reconfiguration of video consumption in Nigeria
This article examines how streaming is altering established viewing practices that traditionally characterised video film consumption among domestic Nigerians. Following the creation of the Nigerian video industry (Nollywood) as a straight-to-video film industry, audiences watched movies solely through the technologies of television sets and video players. The fluid and opaque circulation of video copies located audience consumption practices wit…
Ambivalence of informality: Covid-19 and unmasked precarity in Nollywood
This article explores the impacts of the Covid-19 pandemic on the Nigerian film industry (Nollywood) and the local responses of filmmakers to the precariousness engendered by the pandemic. This research adopts the critical media industry studies framework and relies on interviews with 30 Nollywood filmmakers who provided insights on the impact of the pandemic on labour in Nollywood. Theorizing the Covid-19 dynamics as reflective of the ambivalenc…
Reciprocal Platform Labour in the Nigerian Social Media Video Industry
This paper explores how content creators in the Nigerian social media video industry navigate the economic, infrastructural, and cultural logics of digital platforms through practices of reciprocal labour. As is the case in many global contexts, the economic formalization of social media platforms, such as YouTube, Facebook, and TikTok, have enabled the emergence of for-profit social media video production in Nigeria. This paper focuses on the un…
Platformed Hope: Navigating Platform Monetization in the Nigerian Social Media Video Industry
This paper explores how creators in the Nigerian social media video industry navigate precarious labour stemming from the business models of digital platforms, specifically YouTube and Facebook. Following global developments, the economic growth and opportunities of digital platforms are creating career opportunities around the world. This has inspired Nigerian content creators who make short-form video content for millions of domestic and diaspo…
Sociology (5 works) · Political science (4 works) · Business (3 works) · Computer Science (3 works) · Cultural Industries and Urban Development (3 works) · Digital Economy and Work Transformation (3 works) · Economics (3 works) · Precarity (3 works) · Advertising (2 works) · Film industry (2 works)