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Alexandra Ruiz‐Gomez

Biographic Data

ID6697016
NAMEAlexandra Ruiz‐Gomez
GIVEN NAMESAlexandra
FAMILY NAMERuiz‐Gomez
SIGNATUREGOMEZ A R
AFFILIATIONSESIC University, Madrid, Spain
ORCID0000-0001-7912-6949
VERIFIEDYes
TOTAL WORKS3
TOTAL CITATIONS3
WORKS AS AUTHOR3
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2020
LATEST PUBLICATION YEAR2026
H-INDEX1
  • Between advocacy and commodification on Instagram

    Open Access•Alexandra Ruiz‐Gomez, Lidia Marôpo et al.•ARTICLE•Children & Society•2026

    This study examines the advocacy for children with disabilities in the context of sharenting practices on social media. The focus is on a case study of a 5‐year‐old British girl with Down syndrome (DS) named AC, whose Instagram account is managed by her mother. The study involved analysing all the content shared on the account, including single images, carousels, and videos ( n = 1195), Reels ( n = 310), pinned highlights ( n = 6), and content ta…

  • Playing YouTube

    Open Access•Alexandra Ruiz‐Gomez, Tama Leaver et al.•ARTICLE•International Journal of Cultural…•2021•Cited by: 3•References: 4

    This article analyzes Nancy YouTuber, a popular doll and companion app that is part of a growing trend of children's toys modeled on YouTube influencers. Nancy YouTuber's app is one of the first to provide a fictitious YouTube channel, introducing children to YouTube's affordances. We investigate how the doll and app socialize YouTuber practices, and to what extent the combination of both deepens the commodification of childhood. We use the walkt…

  • Babiesofinstagram

    Open Access•Alexandra Ruiz‐Gomez, Alexandra Ruiz-Gomez et al.•ARTICLE•AoIR Selected Papers of Internet…•2020

    This paper is part of an on-going study of baby accounts created by ordinary parents to reach audiences outside friends and families. More specifically, the aim is to provide insights on the growing phenomenon of commercial forms of sharenting where parents seek money–making opportunities through the lives and images of children. A qualitative exploratory approach is used to shed light on the practices used by parents to try to garner the attenti…

  • Playing YouTube

    Open Access•Alexandra Ruiz‐Gomez, Tama Leaver et al.•ARTICLE•International Journal of Cultural…•2021•Cited by: 3•References: 4

    This article analyzes Nancy YouTuber, a popular doll and companion app that is part of a growing trend of children's toys modeled on YouTube influencers. Nancy YouTuber's app is one of the first to provide a fictitious YouTube channel, introducing children to YouTube's affordances. We investigate how the doll and app socialize YouTuber practices, and to what extent the combination of both deepens the commodification of childhood. We use the walkt…

  • Babiesofinstagram

    Open Access•Alexandra Ruiz‐Gomez, Alexandra Ruiz-Gomez et al.•ARTICLE•AoIR Selected Papers of Internet…•2020

    This paper is part of an on-going study of baby accounts created by ordinary parents to reach audiences outside friends and families. More specifically, the aim is to provide insights on the growing phenomenon of commercial forms of sharenting where parents seek money–making opportunities through the lives and images of children. A qualitative exploratory approach is used to shed light on the practices used by parents to try to garner the attenti…

  • Playing YouTube

    Open Access•Alexandra Ruiz‐Gomez, Tama Leaver et al.•ARTICLE•International Journal of Cultural…•2021•Cited by: 3•References: 4

    This article analyzes Nancy YouTuber, a popular doll and companion app that is part of a growing trend of children's toys modeled on YouTube influencers. Nancy YouTuber's app is one of the first to provide a fictitious YouTube channel, introducing children to YouTube's affordances. We investigate how the doll and app socialize YouTuber practices, and to what extent the combination of both deepens the commodification of childhood. We use the walkt…

  • Between advocacy and commodification on Instagram

    Open Access•Alexandra Ruiz‐Gomez, Lidia Marôpo et al.•ARTICLE•Children & Society•2026

    This study examines the advocacy for children with disabilities in the context of sharenting practices on social media. The focus is on a case study of a 5‐year‐old British girl with Down syndrome (DS) named AC, whose Instagram account is managed by her mother. The study involved analysing all the content shared on the account, including single images, carousels, and videos ( n = 1195), Reels ( n = 310), pinned highlights ( n = 6), and content ta…

Commodification (3 works) · Psychology (3 works) · Sociology (3 works) · Advertising (2 works) · Business (2 works) · Child Development and Digital Technology (2 works) · Digital Games and Media (2 works) · Gender, Feminism, and Media (2 works) · Aesthetics (1 work) · Affordance (1 work)

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