Anne Rubienska
Biographic Data
| ID | 6699896 |
|---|---|
| NAME | Anne Rubienska |
| GIVEN NAMES | Anne |
| FAMILY NAME | Rubienska |
| SIGNATURE | RUBIENSKA A |
| AFFILIATIONS | University of Birmingham |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1996 |
| LATEST PUBLICATION YEAR | 1996 |
| H-INDEX | 1 |
The Clashing Cultures of Marketing and Organizational Learning
It has became fashionable to recommend ‘marketing’ to any public sector organization in financial difficulties or suffering from an image problem. Yet there are important tensions between the culture of marketing, derived mainly from Anglo‐Saxon models of manufacturing management, and the ethos and practice of public service management. We build upon Senge's model of a learning organization to question whether the use of conventional marketing ap…
The Clashing Cultures of Marketing and Organizational Learning
It has became fashionable to recommend ‘marketing’ to any public sector organization in financial difficulties or suffering from an image problem. Yet there are important tensions between the culture of marketing, derived mainly from Anglo‐Saxon models of manufacturing management, and the ethos and practice of public service management. We build upon Senge's model of a learning organization to question whether the use of conventional marketing ap…
The Clashing Cultures of Marketing and Organizational Learning
It has became fashionable to recommend ‘marketing’ to any public sector organization in financial difficulties or suffering from an image problem. Yet there are important tensions between the culture of marketing, derived mainly from Anglo‐Saxon models of manufacturing management, and the ethos and practice of public service management. We build upon Senge's model of a learning organization to question whether the use of conventional marketing ap…
Business (1 work) · Business-to-government (1 work) · Ethos (1 work) · Healthcare innovation and challenges (1 work) · Management and Organizational Studies (1 work) · Marketing (1 work) · Marketing management (1 work) · Marketing mix (1 work) · Marketing strategy (1 work) · Organizational culture (1 work)