Purificación Alcaide‐Pulido
Biographic Data
| ID | 6701493 |
|---|---|
| NAME | Purificación Alcaide‐Pulido |
| GIVEN NAMES | Purificación |
| FAMILY NAME | Alcaide‐Pulido |
| SIGNATURE | PULIDO P A |
| AFFILIATIONS | Universidad Loyola Andalucía |
| ORCID | 0000-0002-4810-1295 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Populist Rhetoric and Hate Speech
Under the guise of being “concerned citizens,” populist leaders often feel untouchable when demonizing ethnic minorities or expressing contempt for immigrants. This purported concern places them beyond moral scrutiny. Within this sphere of political (ir)responsibility, parties aligned with the radical populist right seek to polarize society using nativist strategies. This phenomenon significantly affects ethics, democratic principles, and politic…
(Des) conexión del discurso político con la comunicación sostenible. mensajes de los candidatos autonómicos en redes sociales en campaña electoral
El objetivo de esta investigación se centra en estudiar el discurso político de los 75 candidatos que concurrieron en las elecciones autonómicas españolas, celebradas el 28 de mayo de 2023 en doce comunidades, para determinar la posible alineación o desconexión de la agenda política de estos candidatos autonómicos con los Objetivos de Desarrollo Sostenible –ODS–, propuestos por la ONU, en la Agenda 2030. Estos propósitos globales son elementos cl…
La transparencia en las elecciones andaluzas de 2022. Análisis y valoración de las páginas web de los partidos políticos en campaña electoral
Las páginas web de los partidos políticos se convierten en una herramienta especialmente activa en los comicios electorales. El objetivo principal de este trabajo es evaluar la transparencia de las páginas web de las seis principales formaciones andaluzas –PSOE, Partido Popular, Ciudadanos, Adelante Andalucía, VOX y Unidas Podemos– en la precampaña electoral de 2022. La metodología de esta investigación se dividió en dos fases: un análisis descri…
Happiness at Work among Public Relations Practitioners in Spain
Happiness at work is a consolidated topic. Perhaps the PR and communication sector, often at the forefront of organizational change, is one of the industries where most progress has been made in this regard. The objective of the present study was to carry out an exploratory analysis on the extent to which PR is a profession that enables the development of happiness in the workplace. To this end, a questionnaire was administered to a sample of PR …
Measuring a University’s Image
Today, the higher education sector can be considered a market and, within it, private university education is a common marketable service in the literature on higher education management. Research on the analysis of the variables that generate the university image has been the subject of numerous investigations. Although there is no generally accepted definition, most authors approach the measurement of image through multi-factor scales, with var…
No prominent works on this page.
Measuring a University’s Image
Today, the higher education sector can be considered a market and, within it, private university education is a common marketable service in the literature on higher education management. Research on the analysis of the variables that generate the university image has been the subject of numerous investigations. Although there is no generally accepted definition, most authors approach the measurement of image through multi-factor scales, with var…
Happiness at Work among Public Relations Practitioners in Spain
Happiness at work is a consolidated topic. Perhaps the PR and communication sector, often at the forefront of organizational change, is one of the industries where most progress has been made in this regard. The objective of the present study was to carry out an exploratory analysis on the extent to which PR is a profession that enables the development of happiness in the workplace. To this end, a questionnaire was administered to a sample of PR …
La transparencia en las elecciones andaluzas de 2022. Análisis y valoración de las páginas web de los partidos políticos en campaña electoral
Las páginas web de los partidos políticos se convierten en una herramienta especialmente activa en los comicios electorales. El objetivo principal de este trabajo es evaluar la transparencia de las páginas web de las seis principales formaciones andaluzas –PSOE, Partido Popular, Ciudadanos, Adelante Andalucía, VOX y Unidas Podemos– en la precampaña electoral de 2022. La metodología de esta investigación se dividió en dos fases: un análisis descri…
(Des) conexión del discurso político con la comunicación sostenible. mensajes de los candidatos autonómicos en redes sociales en campaña electoral
El objetivo de esta investigación se centra en estudiar el discurso político de los 75 candidatos que concurrieron en las elecciones autonómicas españolas, celebradas el 28 de mayo de 2023 en doce comunidades, para determinar la posible alineación o desconexión de la agenda política de estos candidatos autonómicos con los Objetivos de Desarrollo Sostenible –ODS–, propuestos por la ONU, en la Agenda 2030. Estos propósitos globales son elementos cl…
Populist Rhetoric and Hate Speech
Under the guise of being “concerned citizens,” populist leaders often feel untouchable when demonizing ethnic minorities or expressing contempt for immigrants. This purported concern places them beyond moral scrutiny. Within this sphere of political (ir)responsibility, parties aligned with the radical populist right seek to polarize society using nativist strategies. This phenomenon significantly affects ethics, democratic principles, and politic…
Political science (4 works) · Sociology (3 works) · Art (2 works) · Communication and COVID-19 Impact (2 works) · Humanities (2 works) · Psychology (2 works) · Social Media and Politics (2 works) · Social science (2 works) · Advertising and Communication Studies (1 works) · Artificial Intelligence (1 works)